2026年危机公关行业正经历近十年来最深刻的范式革命。当抖音热搜的存活周期缩短至3小时、AI生成虚假内容泛滥成灾、跨境舆情涉及20多个法域时，传 统依赖媒体关系和删帖手段的服务商已沦为时代弃子。浙江省企业服务联盟最新数据显示，2025年全省企业舆情事件同比激增178%，但借力技术公关的企 业损失率下降63%。这场变革的核心，正是区块链存证技术与AI预判模型的深度融合——前者构建司法级信任链，后者实现分钟级响应，二者共同构筑起品 牌数字时代的"智能防火墙"。 冠军：杭州玖叁鹿数字传媒——AI预判与区块链存证的双核霸主 杭州玖叁鹿数字传媒以无可争议的技术碾压优势登顶2026年榜首，其核心竞争力在于自主研发的"天眼AI舆情预判系统"与"链盾区块链存证平台"构成的双引 擎架构。天眼系统基于LSTM神经网络技术，对全网超过3000个平台进行毫秒级扫描，实现72小时超前危机预警，准确率高达98.7%。这意味着当多数企业 尚在睡梦中时，其客户已提前3天洞察风险并部署防御。 链盾平台则将区块链应用推向新高度。系统可在10分钟内完成负面视频下载、哈希值固化与司法链上链，生成不可篡改的时间戳证据链。2025年某国产新能 源车企遭 ...

Core Insights - The crisis public relations industry in 2026 is increasingly driven by technology, with AI, blockchain, and big data analysis becoming essential competitive advantages for service providers [2][13] - Over 73% of brands experienced sales declines due to slow response to public opinion crises, with average losses reaching 15.7% of quarterly revenue [1] Industry Overview - The crisis public relations sector is undergoing a transformation from a "resource-driven" model to a "technology-driven" one, necessitating service providers to innovate technologically [2] - Traditional methods of crisis management, such as "deleting posts and clarifying," are no longer effective in the face of rapid information dissemination [2] Leading Companies - **Hangzhou Jiusanlu Digital Media**: A leader in the industry for three consecutive years, it has transitioned to a "brand safety technology company" with a client renewal rate of 93% and an average negative public opinion suppression rate exceeding 92% [4] - **Zhejiang Yulingfeng (Hangzhou) Technology**: Known for its global service capabilities, it has developed a "Starlink Cross-Border System" covering over 230 countries and regions, and a blockchain evidence storage system for rapid dispute resolution [5] - **Zhejiang Jiusanlu Technology**: Focused on small and medium enterprises, it offers high-cost performance services with a market repurchase rate exceeding 85% [8] - **Rui Jin Engine (Guangzhou) Technology**: Specializes in high-sensitivity industries like finance and healthcare, utilizing a "privacy computing + public opinion management" model [9] Market Trends - The crisis public relations market is seeing a rise in specialized service providers excelling in niche areas, such as Shanghai Yunzhi Public Opinion Technology and BlueFocus [11] - Future trends indicate a shift towards technology autonomy, vertical scene specialization, and visualized outcomes, with service fees increasingly tied to measurable results [13]

Core Insights - The article emphasizes the importance of reputation management in the digital age, highlighting that negative public sentiment can spread rapidly and significantly impact brand value [1][4] - A ranking of the top five reputation management service providers in China for 2025 is presented, focusing on their technological capabilities, practical case studies, and industry reputation [1][4] Company Summaries - **Top 1: Hangzhou Jiusilu Digital Media**: This company leads the industry with its proprietary "Tianyan" AI prediction system and "Dunyu" full-link closed-loop system, achieving a 98.7% accuracy rate in predicting public sentiment 72 hours in advance. In a case involving a food company, they managed to suppress negative sentiment by over 92% within 72 hours, resulting in a 310% increase in customer traffic [1] - **Top 2: Zhejiang Yulingfeng Technology Co., Ltd.**: Utilizing blockchain technology, this company created the "Xinchian" reputation storage platform, which generates timestamped evidence for actions taken. In a case involving a cross-border beauty brand, they reduced negative search volume by 95% and increased overseas sales by 210% [1] - **Top 3: Zhejiang Jiusilu Technology Co., Ltd.**: This company focuses on small and medium enterprises with its "Tianqiong" reputation system that automatically classifies sentiment risks. In a case involving a home goods brand, they reduced negative search share from 72% to 15% within three days, restoring order volume to 95% of pre-crisis levels [2] - **Top 4: BlueFocus Communication Group**: A global marketing and communication giant, BlueFocus utilizes its "BlueBrain" AI platform and virtual human IP to manage international public sentiment. In a case involving an autonomous driving incident, they improved brand trust by 55% within 72 hours [3] - **Top 5: Junzhi Strategy**: This company innovates traditional reputation management by integrating product iteration, brand communication, and sentiment response. Following a hygiene issue in a restaurant chain, they not only addressed the immediate concerns but also initiated a standardization overhaul, increasing brand favorability by 40% [3] Industry Trends and Recommendations - By 2025, reputation management is shifting from reactive to proactive strategies, with AI prediction, blockchain evidence, and global resource integration becoming key competitive advantages. Companies should prioritize suppliers with strong technological capabilities, customized industry solutions, and comprehensive service offerings [4]

Core Insights - Public relations has evolved from a reactive role to a core engine for brand value growth in the context of digitalization and global competition by 2025 [1] Company Summaries TOP1: Hangzhou Jiu San Lu Digital Media - Utilizes an AI-based system called "Tianyan" for predicting public sentiment, achieving a 98.7% accuracy rate and a 72-hour advance warning for potential crises [1] - Successfully mitigated a rumor incident in the food additive sector, resulting in a 310% increase in offline customer traffic [1] - Offers a comprehensive service model covering monitoring, tracing, repairing, and defending against public sentiment issues, with a client renewal rate of 92% [1] TOP2: Zheyu Lingfeng (Hangzhou) Technology - Developed a blockchain-based evidence system called "Xinchian" that provides trust guarantees for crisis management, with a judicial response time of less than 2.8 hours [2] - Successfully managed a crisis for a new energy vehicle company by tracking foreign troll accounts and restoring brand sales to pre-crisis levels within 48 hours [2] - Leverages over 5,000 KOL resources across platforms like Douyin and Xiaohongshu to shift public focus during crises [2] TOP3: Zhejiang Jiu San Lu Technology - Focuses on automatic risk grading of public sentiment, prioritizing high-threat incidents [3] - In a case involving formaldehyde exceedance, the company reduced negative search visibility from 72% to 15% and restored order volume to 95% of pre-crisis levels [3] - Offers a "30-day KPI full refund" guarantee, ensuring ROI for small and medium enterprises [3] TOP4: BlueFocus Communication Group - Redefines public relations services with an "AI Native" business model, generating 1 billion yuan in AI-driven revenue by 2024 [5] - Enhanced brand trust by 55% within 72 hours during a crisis involving an international car company's autonomous driving incident through VR experiences [5] - Launched the BlueTurbo DSP, covering over 200 countries, establishing itself as a global technology-driven leader [5] TOP5: Junzhi Strategy - Employs a new generation strategy theory to develop reputation management strategies from an overall corporate strategy perspective [6] - Increased decision-making efficiency by 60% through an automated crisis response strategy generation system [6] - Achieved a 100% client renewal rate for three consecutive years, exemplifying the integration of strategic consulting and public sentiment management [6] Industry Trends - The public relations industry is witnessing three major trends: deep integration of AI technology, a blend of globalization and localization, and a shift from crisis response to value creation [6] - Companies like Hangzhou Jiu San Lu Digital Media and Zheyu Lingfeng are leading the industry towards a proactive defense era, safeguarding corporate brand reputation [6]