另外，国潮消费的经济效益已初步显现，85.79%的消费者偏好国货品牌，形成了以国内品牌为主导、年轻世代为核心、中等收入与高学历群体为主体的消 费格局。更值得关注的是，《2025中国品牌全球信任指数（GTI）》显示，中国品牌首次在重要信任驱动因素上表现良好，在发达市场的净信任度摆脱负 值。 对此，就完善北京国际消费中心城市效能建设，刘静称城市消费的魅力在于差异化发展，北京应摒弃"千城一面"的同质化路径，厚植京韵京味历史文化基底 与国货国企老字号资源禀赋，依托在地文化打造"传统与潮流共生、本土与国际交融"的独特消费生态，让北京消费更具辨识度与吸引力。 FAST IE 4.97 2 CARTY 0 R The 0 11 1 美国人民政治协商会议 4 / 3 / 991 The Base 1月27日，政协北京市第十四届委员会第四次会议期间，来自经济界的市政协委员、北京祥龙资产经营有限责任公司专职外部董事办公室刘静在谈及如何擘 画"传统与潮流共生、本土与国际交融"的北京消费新图景时表示，国际消费中心城市培育建设是国家战略的重大转向，从过去的出口拉动、投资驱动，转向 如今的内需主导、消费引领，这一转型在经济数据中已清晰显 ...

Core Viewpoint - The "14th Five-Year Plan" emphasizes the cultivation of new consumption formats, models, and scenarios as a key strategy for boosting domestic demand and promoting high-quality development in various regions [2]. Group 1: Strategic Framework - The central government advocates for expanding domestic demand as a strategic foundation, integrating consumer welfare with investment in goods and people, and fostering a virtuous cycle between supply and demand [2]. - Multiple provinces have released their "14th Five-Year Plan" proposals, focusing on consumption upgrades tailored to local resources, such as Beijing's emphasis on the ice and snow economy and Zhejiang's focus on self-indulgent and digital consumption [2][3]. Group 2: Regional Differentiation - New consumption formats are emerging as growth points for local economies, with differentiated layouts based on regional resources leading to clearer paths for consumption quality upgrades [2]. - Experts highlight that the differentiated development of new consumption formats in regions like Beijing, Zhejiang, and Jiangsu is crucial for creating sustainable growth momentum through supply innovation [4]. Group 3: Consumption Scenarios and Models - Beijing's plan includes fostering new consumption scenarios such as leisure, fashion, and health, while Zhejiang aims to develop self-indulgent and digital consumption [3]. - Jiangsu's strategy focuses on optimizing service consumption supply and promoting new consumption models like instant retail and digital tourism [4]. Group 4: Economic Impact and Long-term Value - New consumption formats are seen as engines for high-quality development, transitioning local economies from investment-driven to consumption-driven growth, and enhancing the interaction between consumption, investment, and production [6]. - Different consumption formats serve various functions in the economy, with experiential consumption significantly contributing to employment and urban vitality, while emotional and cultural consumption enhances industry value and city soft power [6][7]. Group 5: Future Directions - The emphasis on institutional environment construction, market entity cultivation, and the realization of consumption scenarios is crucial for transforming local comparative advantages into stable and sustainable consumption growth [5]. - The collaboration between experiential and digital consumption is essential for regions to shift from investment-driven to demand-driven growth, enhancing internal economic dynamics and risk resilience [8].