Core Insights - The short drama market is experiencing significant changes, with platforms like Hongguo Short Drama launching new initiatives to elevate short drama actors and create new pathways for their development [1][10] - The introduction of the "Actor Cooperation Plan" by Hongguo Short Drama aims to reform the compensation system for actors, transitioning from fixed salaries to a model that includes guaranteed payments and revenue sharing [2][4][17] Industry Developments - Hongguo Short Drama has launched the vertical-screen variety show "Explode! Short Drama," providing a new platform for short drama actors to gain exposure [1][10] - iQIYI has announced the "Actor Star Road Plan," which includes a model of guaranteed cooperation for five micro-short dramas and a pathway for long content development [1][10] - Zhangyue has introduced the "Zhangyue Gathering Star Short Drama Actor National Recruitment Plan," focusing on personalized management and development for short drama actors [1][10] Actor Compensation Reform - The "Actor Cooperation Plan" introduces a revenue-sharing mechanism alongside fixed salaries, allowing for a more flexible and performance-based compensation structure [2][4][17] - The plan aims to bind actors more closely to their works, encouraging them to invest more effort in promotion and maintenance of their projects, thus enhancing the long-tail value of short drama content [3][17] - There are concerns regarding whether the revenue-sharing model will be an additional payment or replace the existing fixed salary system, as the industry has seen rising actor salaries [4][6] Market Trends - The short drama market is witnessing a surge in actor salaries, with top actors reportedly earning between 20,000 to 30,000 yuan per day, and some even exceeding 80,000 yuan [4][6] - The rise of the "fan economy" in the short drama sector is contributing to the increasing commercial value of actors, with notable figures like Ke Chun gaining mainstream recognition [7][12] - The industry is moving towards a new "star era," where the cultivation of short drama stars is seen as a solution to the challenges of breaking through market limitations [12][17] Strategic Partnerships - Hongguo Short Drama's cooperation with actor management agencies aims to enhance the selection, training, and negotiation processes for actors, thereby increasing the platform's bargaining power [12][16][17] - The plan emphasizes collaboration between platforms, actors, and production companies, creating a more integrated ecosystem for short drama production [16][17]