奢侈品美妆
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连LV、爱马仕都扛不住了
3 6 Ke· 2025-08-04 02:31
Group 1 - Sales in the perfume and beauty sector decreased by 4% compared to the second quarter of the previous year, with the Asia-Pacific market (excluding Japan) showing relatively slow growth [2] - LVMH's beauty-related business declined by 1%, with both the Asia-Pacific and Japanese markets experiencing year-on-year decreases [3] - Kering Group reported a 7% decline in sales in China, Hong Kong, and Macau, with mainland performance being particularly weak [3] Group 2 - Kering Group's overall revenue for the first half of 2025 was €7.587 billion (approximately ¥62.918 billion), a reported decline of 16%, with net profit plummeting by 46% to €474 million (approximately ¥3.930 billion) [8] - Kering's main brand Gucci saw a significant profit drop of 52%, with expectations of closing 80 stores, up from an initial estimate of 50 [9][13] - Kering's beauty segment, however, showed growth, with a 9% increase in revenue for the first half of the year, driven by the performance of Creed perfume [14][16] Group 3 - The luxury goods market is facing a slowdown, with LVMH and Kering both reporting declines in operating income and net profit for the first half of 2025 [20] - The Asia-Pacific region experienced the largest decline, with Kering's sales down by 22% year-on-year [26] - The Japanese market also showed significant declines, with LVMH's sales down 15% and Kering's down 20% [31] Group 4 - Despite the challenges, the luxury beauty market is projected to grow, with a compound annual growth rate (CAGR) of 5.80% from 2023 to 2030 [32] - Kering has issued €750 million (approximately ¥6.218 billion) in bonds to enhance financial flexibility for expanding its beauty product portfolio [35] - Collaborations for beauty product lines are becoming common, with LVMH partnering with Pat McGrath and Prada with L'Oréal [36]