将投中网设为"星标⭐"，第一时间收获最新推送 这笔交易不仅影响交易双方，还"误伤"了另一大玩家。 作者丨黎曼 来源丨 投中网 从当时的高管言论可以看出，开云集团是对美妆业务寄予厚望的。但两年后，这一业务就被舍弃，这 背后的主因是近年来的奢侈品行业整体下行对其财务状况的冲击。 执行这一决断的，则是开云集团的"新帅"。一个月前，这位被称为"救世主"的Luca de Meo正式任命 为开云集团的首席执行官。上任三天，他就迅速启动改革，包括削减成本、战略转移和人事任免。 为了回血，奢侈品巨头忍痛割爱 这应该是今年以来最大的一起美妆收购案。 10月19日，法国奢侈品巨头开云集团与美妆巨头欧莱雅集团共同宣布，以40亿欧元（约330亿元）将 开云美妆出售给欧莱雅，这笔现金交易预计将于2026年上半年完成。 这笔交易的条件是，欧莱雅集团将收购高端香水品牌Creed，并获得为Gucci、Bottega Veneta和 Balenciaga等开云旗下美妆产品和香水产品的50年独家授权许可。 此次合作不仅是一次收购，更是一个长期的战略联盟。除了品牌交易，开云和欧莱雅还计划成立一家 股权各占50%的合资公司，共同探索奢侈品与健康长寿 ...

Core Insights - L'Oréal has made significant moves in the beauty industry, including a €4 billion acquisition of Kering's beauty business, which includes long-term beauty licenses for Gucci and Balenciaga, indicating a strategy to enhance its high-end beauty portfolio and secure luxury brand resources for the next 50 years [1][3] - The company aims to transition from a brand manager to an "ecosystem builder," exploring new growth opportunities through partnerships, particularly with Kering [2] - L'Oréal's Q3 2025 financial results show a total sales of €32.81 billion, with a like-for-like growth of 3.4%, driven by recovery in North America and mainland China [2][6] Acquisition Strategy - The acquisition of Kering's beauty business includes the buyout of the high-end niche fragrance brand Creed and long-term beauty licenses for Gucci, Bottega Veneta, and Balenciaga, which are expected to enhance L'Oréal's position in the luxury beauty market [3][4] - L'Oréal has also acquired professional hair care brand ColorWow and skincare brand Medik8, filling gaps in its high-end salon hair care and professional skincare segments [3] Market Performance - L'Oréal's sales growth in the North Asia region has turned positive for the first time in two years, with a 0.5% increase, attributed to the recovery of high-end cosmetics and innovative products from brands like Lancôme and Helena Rubinstein [6] - The professional products division led growth with a 7.4% increase, while the fragrance category continues to show strong performance [6] Competitive Landscape - The beauty industry is witnessing a shift towards brand matrix, channel innovation, and digital transformation, with L'Oréal's aggressive expansion in luxury beauty positioning it well against competitors like Estée Lauder [7][8] - Estée Lauder's recent acquisition of Tom Ford for $2.8 billion highlights a similar strategy in the luxury segment, despite facing challenges in organic sales growth [6][9] Future Outlook - L'Oréal's future collaboration with Kering is anticipated to unlock new growth avenues, particularly in the luxury beauty sector, as the company seeks to leverage its expertise in customer engagement and brand management [5][9]

[Table_Title] 研究报告 Research Report 23 Oct 2025 欧莱雅 L'Oreal (OR PA) 欧莱雅 25Q3 业绩加速增长，战略收购开云美妆夯实奢华美妆版图 L'Oréal's 25Q3 Performance Accelerates YoY; Strategic Acquisition of Kering Beauté Strengthens Luxury Portfolio 寇媛媛 Yuanyuan Kou 吴颖婕 Mindy Wu yy.kou@htisec.com mindy.yj.wu@htisec.com [Table_yemei1] 热点速评 Flash Analysis (Please see [Table_summary] APPENDIX 1 for English summary) 事件：欧莱雅（OR.PA）发布 2025 年第三季度业绩报告并举行业绩说明会，同时宣布达成收购开云美妆的协议。 点评 欧莱雅 25Q3 销售额增长势头显著加强，主要得益于"美丽刺激计划"的创新驱动与新品成功上市。欧莱雅在 2025 年 前九个月实现销售额 328.0 ...

Group 1 - The direct issuance of maternity allowances to individuals has been implemented in 25 provinces in China, enhancing women's rights and social security [2] - China Galaxy Securities indicates a short-term market style shift due to external trade uncertainties and previous sector gains, suggesting a cautious investment sentiment [3] - L'Oréal is reportedly planning to acquire Kering's beauty division for approximately 40 billion USD, indicating a trend of mergers and acquisitions in the beauty sector [4] Group 2 - Carlyle Group's CEO expresses concerns about recent fluctuations in the credit market but notes that the overall economic situation remains resilient [5] - The Louvre Museum in Paris has experienced a robbery, highlighting security vulnerabilities in museums and the increasing targeting by professional smuggling groups [6] - In September, China's retail sales growth slowed to 3.0% year-on-year, influenced by the timing of the Mid-Autumn Festival [7] Group 3 - Lyon has raised TSMC's target price to 2000 NTD, maintaining a strong buy rating based on improved profit margins and sustained demand for AI computing [8] - The value added of the lithium-ion battery manufacturing industry in China increased by 29.8% year-on-year in the first three quarters, driven by policies promoting domestic demand [9] - Ant Group's subsidiary in Hainan has increased its registered capital from 10 million to 3.5 billion RMB, indicating significant growth and investment in technology services [10] Group 4 - The People's Bank of China reported an increase of 601.3 billion RMB in loans in the first three quarters, with a notable decrease compared to the previous year [11] - China's GDP grew by 5.2% year-on-year in the first three quarters, with the service sector showing the highest growth rate [12] - CITIC Securities highlights a three-year plan to double electric vehicle charging facilities by 2027, emphasizing the importance of infrastructure development in the EV sector [13]

Core Viewpoint - L'Oréal Group and Kering Group announced a strategic partnership valued at €4 billion, where L'Oréal will acquire Kering's beauty business, including the Creed perfume brand and exclusive licenses for Gucci, Balenciaga, and Bottega Veneta for 50 years [1][3]. Group 1: Transaction Details - The transaction is expected to be completed in the first half of 2026, pending regulatory approval [2]. - L'Oréal will acquire Kering's beauty business, which includes the Creed brand that Kering purchased for €3.5 billion in 2023 [3]. - L'Oréal will receive exclusive licenses for Gucci, Balenciaga, and Bottega Veneta's beauty and fragrance products for 50 years, with Gucci's current license held by Coty Group set to transfer to L'Oréal in 2028 [3]. Group 2: Financial Context - Kering faces significant financial pressure, with net debt reaching €9.5 billion and long-term lease liabilities of €6 billion as of June 2025 [4]. - Gucci's operating profit fell by 52% year-on-year to €486 million, with revenue down 16% to €7.587 billion in the first half of 2025 [4]. Group 3: Strategic Implications - Kering's CEO, Luca de Meo, emphasized that this strategic alliance is crucial for accelerating the development of major brands in the fragrance and cosmetics sectors, similar to the success of YSL beauty under L'Oréal [4]. - The decision to sell the beauty business marks a significant shift from Kering's previous strategy of expanding its beauty division, which included the acquisition of Creed and the hiring of a former Estée Lauder executive [5]. - The beauty business is seen as a key area for luxury brands to attract a broader consumer base, especially in a slowing luxury goods market [5][6]. Group 4: L'Oréal's Position - This acquisition represents L'Oréal's largest transaction in its history, surpassing the $2.5 billion acquisition of Estée Lauder in 2023 [6]. - L'Oréal has been expanding in the fragrance sector, acquiring several brands, including the high-end Middle Eastern brand Amouage in 2025 [7]. - The partnership with Kering may set a new trend in the industry, focusing on equity cooperation and joint ventures to align interests while maintaining brand prestige [8].

Core Insights - Kering Group has announced the sale of its beauty business to L'Oréal for €4 billion, marking a significant strategic shift after a two-year investment in the beauty sector [2][4] - The transaction includes the acquisition of the Creed perfume brand and beauty licenses for Gucci, Bottega Veneta, and Balenciaga, with completion expected in the first half of 2026 [2][4] Strategic Shift - The decision to sell was driven by new CEO Luca de Meo, who has implemented major reforms within a short period, including leadership changes and restructuring [4] - The agreement outlines three key areas: acquisition of Creed, management of beauty licenses for luxury brands, and a joint venture to explore opportunities in health and longevity [5] Financial Context - Kering faces significant financial pressure, with net debt reaching €9.5 billion and long-term lease liabilities of €6 billion as of June 2025 [6] - Gucci's performance has been declining, with operating profit dropping 52% to €486 million and revenue falling 16% to €7.587 billion in the first half of 2025 [6] Market Dynamics - Despite Kering's beauty segment achieving a 9% growth rate in the first half of 2025, this was insufficient to alleviate the overall financial challenges faced by the group [6] - The sale is seen as a strategic move to reduce debt and streamline operations, as luxury beauty businesses typically require significant investment and time to develop [6][8] Industry Implications - The sale signals a potential shift in luxury brand strategies, with Kering's partnership with L'Oréal indicating a trend towards equity collaborations rather than traditional licensing or self-managed beauty divisions [8] - The luxury beauty market has been one of the fastest-growing segments, and the collaboration aims to leverage L'Oréal's expertise while maintaining the luxury brand's identity [7][8]

【导语】开云集团将美妆业务出售给欧莱雅，释放行业新信号 中国基金报记者 赵心怡 两年高调布局，一朝"转身离场"。开云集团的美妆战略发生戏剧性转变。 10月20日，开云集团在官网宣布，以40亿欧元的价格将美妆业务出售给欧莱雅集团，包括去 年才以35亿欧元收购的香水品牌Creed，以及古驰、葆蝶家、巴黎世家等品牌的50年美妆授 权许可。本次交易将于2026年上半年完成。 图源：开云集团官网 此次开云集团的决定由9月刚刚上任的新CEO卢卡·德梅奥（Luca de Meo）推动。这位被称 为"雷诺救世主"的掌舵人，在上任不到两个月的时间里，便在开云集团推行了一系列"大刀阔 斧"的改革，包括给古驰换帅、取消集团副首席执行官等。 与2023年大张旗鼓组建美妆部门形成鲜明对比，开云的退出引发业内热烈讨论：当奢侈品集 团纷纷加码美妆业务之际，为何开云"激流勇退"？ 战略急转：三项关键布局 根据双方协议，此次合作有三大关键布局：欧莱雅将收购香水品牌Creed；接管三大奢侈品牌 （古驰、葆蝶家、巴黎世家）的美妆授权；双方共同探索健康与长寿领域。 当前古驰香水的授权由科蒂持有，预计新授权将在2028年科蒂现有授权期满后正式启用。 ...

Core Viewpoint - Kering Group and L'Oréal Group have announced a long-term strategic partnership in the luxury beauty and health sector, with a total deal value of €4 billion (approximately ¥332 billion), marking the largest acquisition in the beauty sector this year [4][11]. Group 1: Details of the Agreement - The agreement consists of three main parts: Kering will sell its beauty business, including the Creed brand, to L'Oréal, along with a 50-year licensing agreement for Kering's iconic perfume brands [9][10]. - Creed, a historic perfume brand founded in 1760, was acquired by Kering for €3.5 billion just four months prior to this deal, indicating a rapid change in ownership [9][12]. - L'Oréal will also receive exclusive rights for the development, production, and distribution of Gucci's beauty products, as well as a 50-year exclusive license for the creation and distribution of Bottega Veneta and Balenciaga's beauty products [10][11]. Group 2: Strategic Implications - This partnership reflects Kering's need to alleviate financial pressure and focus on its core business, as the company faces declining revenue and a significant net profit drop of 62% [11][12]. - L'Oréal's aggressive expansion strategy is highlighted by this acquisition, positioning the company as a major player in the rapidly growing high-end perfume market [13][14]. - The collaboration will also explore business opportunities at the intersection of luxury goods, health, and longevity, with plans to establish a 50-50 joint venture [11][12]. Group 3: Market Context - L'Oréal has been actively acquiring brands to strengthen its position in the beauty market, including recent acquisitions of luxury brands and investments in emerging markets [13][14]. - The company has a history of building its empire through strategic acquisitions, with a diverse portfolio of over 50 brands across various beauty segments [15].

Core Viewpoint - Kering Group has agreed to sell its beauty business to L'Oréal for €4 billion (approximately $4.66 billion) as part of a strategic move by new CEO Luca de Meo to address high debt levels and refocus on core fashion operations [1][2] Group 1: Transaction Details - The agreement allows L'Oréal to acquire Kering's perfume brand Creed and grants a 50-year exclusive license to develop beauty products based on Kering's fashion brands, including Gucci, Balenciaga, and Saint Laurent [1] - The sale is a significant step for Kering to reduce its net debt, which stood at €9.5 billion as of June 30, alongside €6 billion in long-term lease liabilities [1] Group 2: Business Performance - Kering's beauty business, established in 2023, recorded an operating loss of €60 million in the first half of the year, highlighting the challenges faced in diversifying away from Gucci [2] - Gucci's revenue fell by 25% year-on-year in the last fiscal quarter, increasing Kering's pressure to deleverage and avoid further credit rating downgrades [2] Group 3: Strategic Implications - The transaction marks a shift in strategy under CEO de Meo, who took over in September and has committed to rationalizing the business and restructuring if necessary to lower debt levels [2] - L'Oréal's acquisition is its largest to date, surpassing the $2.5 billion purchase of Australian brand Aesop in 2023, indicating L'Oréal's aggressive expansion strategy [2]

Group 1 - The Trump administration is signaling a willingness to ease trade tensions by exempting more products from tariffs, which may impact the upcoming Supreme Court hearing on "reciprocal tariffs" [1] - The only silver futures fund in the market, Guotou Ruijin Silver Futures, has implemented purchase limits due to soaring silver prices, which have increased by 58.10% year-to-date as of October 17 [1] Group 2 - Hong Kong's Financial Secretary expressed concerns about the economic outlook during discussions at the IMF and World Bank meetings, emphasizing the importance of stable US-China relations for global economic development [2] Group 3 - A total of 1,163 new funds have been established this year, surpassing the total for 2024, indicating a strong recovery in the fund market, with stock funds accounting for 661 of these and a total issuance scale of 906.27 billion yuan [3] - The ETF market has seen a net inflow of 99.16 billion yuan since October, primarily driven by equity ETFs, which contributed over 92.46 billion yuan [3] Group 4 - The People's Bank of China has introduced monetary policy tools to support the capital market, injecting thousands of billions into the market and stabilizing A-share volatility [4] - Several companies have completed restructuring, with a focus on industrial integration, as seen in notable acquisitions in the automotive and optical communication sectors [4] Group 5 - Current structural fundamentals in A-shares are influenced by Chinese companies going abroad, with market dynamics affected by US-China relations [5] - The market is in a consolidation phase, with a focus on sectors such as precious metals, finance, and technology [5] Group 6 - A private equity product managed by Wu Yuefeng has shown significant recovery, nearing breakeven, while prominent investors express optimism about the A-share market [6] Group 7 - Companies like Silan Microelectronics and China Life are projecting significant profit growth, with China Life expecting a 50%-70% increase in net profit [7] Group 8 - Silver prices have surged nearly 70% this year, leading to shortages in local markets, with prices for silver bars increasing from over 8,000 yuan to 13,000 yuan [8] - Banks are preparing for a decisive fourth quarter, with some smaller banks initiating early promotional activities for the next year [8] Group 9 - The China Shipowners' Association has signed cooperation agreements with major international shipping organizations, marking a new phase in the collaboration of China's shipping industry [9] Group 10 - The People's Bank of China emphasizes the need for a financial system that aligns with the country's technological development stage [10] Group 11 - Kering Group plans to sell its beauty division to L'Oréal for approximately 4 billion USD, which includes ownership of the Creed perfume brand [11] Group 12 - Australian Prime Minister is expected to discuss rare earth supply chains with US President Trump [12] Group 13 - South Korean investors are increasingly betting on leveraged VIX investments to hedge against their US stock holdings [13] Group 14 - There is a significant performance disparity among "fixed income +" products, with some achieving over 20% returns while others have negative returns [14] Group 15 - International gold prices have surged, leading to increased investment in gold ETFs, driven by geopolitical risks and liquidity factors [15]