Group 1 - The "sweet economy" is experiencing a surge in Nanjing as the traditional wedding peak season approaches, with various promotional activities boosting consumer interest in wedding-related products and services [1][2] - The third Autumn Wedding Expo has attracted significant attention, showcasing a variety of products such as customized jewelry and unique wedding attire, reflecting the preferences of younger consumers who prioritize quality and personalization [2][3] - Traditional wedding styles, particularly Chinese-themed weddings, are gaining popularity among young couples, leading to an increase in demand for traditional wedding attire and accessories [3][4] Group 2 - The Taiping South Road, known for its jewelry shops, is revitalizing its appeal through events like the "潮动金陵" jewelry festival, which features discounts and promotions from well-known brands [4] - The Gold Association of Jiangsu is promoting cultural consumption by integrating traditional craftsmanship with modern consumer experiences, aiming to resonate with contemporary fashion trends [4][6] - The Jinling Hotel is innovating its service offerings by creating unique wedding experiences, including customized wine labels, to enhance emotional connections with clients [5][6] Group 3 - The wedding consumption trend is driving innovation in service models, with businesses focusing on emotional marketing and cultural depth to attract consumers [6] - Retailers are offering discounts and promotions on wedding-related products, appealing to parents who are assisting their children with wedding preparations, thus enhancing the overall shopping experience [6] - The integration of the national sugar and wine fair with the wedding industry is stimulating sales across the wedding supply chain and fostering innovative consumption patterns [6]