Core Insights - The article highlights that Haiponokai has been recognized as the "Leader in Dutch A2 Protein Source Infant Formula" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][5]. Industry Trends - The Chinese infant formula market is undergoing significant transformation driven by consumption upgrades and scientific feeding concepts, with 75.1% of consumers believing that scientifically formulated milk powder can effectively promote comprehensive growth in infants [3][5]. - A shift from basic nutritional competition to comprehensive value competition is noted, with a focus on A2 protein sources, breast milk simulation technology, and self-care components [3][5]. Company Positioning - Haiponokai, established in 1897, has positioned itself as a benchmark for A2 protein sources, emphasizing breast milk research as its core mission and achieving industrialized production of infant formula as early as 1938 [7][11]. - The company has integrated top-tier resources from institutions like Wageningen University and the Commonwealth Scientific and Industrial Research Organisation to form an innovative network covering nutrition science and biomedicine [7]. Product Innovation - The company utilizes its own pastures in the Dutch golden milk source belt, where only one-third of Holstein cows carry the pure A2 gene, ensuring that the milk produced contains 100% A2β-casein, which is easier for infants to digest [8][9]. - Haiponokai's "Pro59 Golden Ratio Technology" simulates over 59 nutritional components of breast milk, achieving a digestion absorption rate of 97% and significantly reducing the risk of respiratory infections by 60% [9][10]. Market Strategy - The company’s three major upgrades align with the "three movements" strategy of the maternal and infant industry, enhancing brand visibility through social media, facilitating consumer conversion through comprehensive self-care nutrition, and promoting direct engagement through promotional activities [10][11]. - As industry concentration accelerates, Haiponokai aims to redefine the value standards of high-end infant formula, marking a pivotal moment in the transition towards comprehensive nutrition and precise feeding in the Chinese market [11].

近期，飞鹤、伊利、君乐宝三大国产奶粉品牌相继推出"生育补贴"计划，为孕期家庭提供一定金额补 贴。在此之前，"育儿补贴"已写入今年的国务院政府工作报告和《提振消费专项行动方案》，企业发 放"生育补贴"被视为一系列鼓励生育政策的社会性补充。 据业内人士分析，人口出生率下降造成的市场总体需求萎缩，是近年来困扰婴幼儿奶粉行业的最大挑 战，获客成本和难度伴随市场竞争加剧而提升。生育补贴是大品牌间跟随战术的一种体现，也是获取新 客的一种市场策略，对品牌方、渠道和消费者形成三方利好。预计未来会有更多奶粉企业跟进，提供多 种形式的生育补贴，但实际获客效果还有待观察。随着母婴连锁渠道加速整合，婴幼儿奶粉行业分化也 将更加明显。 三大品牌推出生育补贴 4月15日，君乐宝微信公众号宣布自2025年5月起启动16亿元生育补贴计划，为全国范围内符合条件的孕 期家庭提供价值不少于1600元的生育补贴。 在此之前，飞鹤率先自4月份起为全国范围内符合条件的孕期家庭提供不少于1500元的生育补贴，总计 划投入金额12亿元，截至目前申请成功的消费者超过5万人。紧随其后，伊利宣布启动16亿元生育补贴 计划，为全国范围内符合条件的孕期家庭提供不少于 ...