普诺凯生物科技有限公司总经理刘永强。 图片为海 澳优海普诺凯进入中国时，国内乳业正处于行业焕新的发展阶段。澳优海普诺凯作为百年乳企，不仅携 独创的 P-59=全面营养+配方入场，更承袭百年精研基因，直接瞄准更接近母乳营养结构的科学研发方 向，自布局之初便秉持长期主义深耕市场，奠定了中国全面营养婴配奶粉的开创者地位。 从荷兰到中国，从蒸汽动力黄油工厂到全面营养+奶粉开创者，澳优海普诺凯不断向下扎根，深研中国 母乳。澳优海普诺凯始终认为，全面营养是科学喂养的第一性原理，并投入大量精力在母乳多样性、母 乳微观成分及协同作用等研究方向深入探索和持续攻坚。为此，澳优海普诺凯从2015年开始便与北京大 学医学部等顶尖机构长期合作开展"生命早期1000天"与"生命早期3000天"等长周期科研项目。 来源：环球网 【环球网消费综合报道】近日，澳优乳业旗下海普诺凯斩获艾媒咨询（iiMedia Research）"2025婴幼儿 全面营养奶粉全国销量第一"及"中国全面营养婴配奶粉开创者"双重认证。作为承载澳优全球化布局与 精研基因的重要载体，这已是其连续三年全面营养奶粉销量榜首，双认证不仅印证了海普诺凯的市场领 先优势，更肯定了 ...

Core Insights - The article highlights that Haiponokai has been recognized as the "Leader in Dutch A2 Protein Source Infant Formula" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][5]. Industry Trends - The Chinese infant formula market is undergoing significant transformation driven by consumption upgrades and scientific feeding concepts, with 75.1% of consumers believing that scientifically formulated milk powder can effectively promote comprehensive growth in infants [3][5]. - A shift from basic nutritional competition to comprehensive value competition is noted, with a focus on A2 protein sources, breast milk simulation technology, and self-care components [3][5]. Company Positioning - Haiponokai, established in 1897, has positioned itself as a benchmark for A2 protein sources, emphasizing breast milk research as its core mission and achieving industrialized production of infant formula as early as 1938 [7][11]. - The company has integrated top-tier resources from institutions like Wageningen University and the Commonwealth Scientific and Industrial Research Organisation to form an innovative network covering nutrition science and biomedicine [7]. Product Innovation - The company utilizes its own pastures in the Dutch golden milk source belt, where only one-third of Holstein cows carry the pure A2 gene, ensuring that the milk produced contains 100% A2β-casein, which is easier for infants to digest [8][9]. - Haiponokai's "Pro59 Golden Ratio Technology" simulates over 59 nutritional components of breast milk, achieving a digestion absorption rate of 97% and significantly reducing the risk of respiratory infections by 60% [9][10]. Market Strategy - The company’s three major upgrades align with the "three movements" strategy of the maternal and infant industry, enhancing brand visibility through social media, facilitating consumer conversion through comprehensive self-care nutrition, and promoting direct engagement through promotional activities [10][11]. - As industry concentration accelerates, Haiponokai aims to redefine the value standards of high-end infant formula, marking a pivotal moment in the transition towards comprehensive nutrition and precise feeding in the Chinese market [11].

Core Viewpoint - The article highlights the participation of HiPP in the 31st Annual Conference of the China Dairy Industry Association and the 2025 China Dairy Technology Expo, focusing on innovation and consumer upgrades in the dairy industry [1] Product Launch and Innovation - HiPP showcased several products, including the premium HiPP A2 protein milk source, which continues to provide comprehensive nutritional advantages [3] - The newly launched products are specifically developed for different demographics, such as HiPP Zhi Zhuo, which features 43 times milk gold and 95% lactoferrin to support infant immunity [5] - HiPP Tian Zhi selects milk sources from the 37° south latitude, utilizing small molecular proteins to reduce gastrointestinal burden for infants while offering ten brain-nourishing nutrients [7] - HiPP Nutrition Planet Gao Er Xing targets children aged 3-12 years, incorporating 15 times CBP and 1300mg of calcium to support bone growth, along with five major growth factors [9] - HiPP 1897 Mommy Milk Powder uses fresh A2 protein raw milk and includes a proprietary probiotic blend to aid maternal health during pregnancy and breastfeeding [11] Research and Quality Assurance - HiPP leverages its century-old Dutch dairy heritage and a global R&D system to ensure quality control from farm to table, maintaining high product quality and nutritional stability [13] Industry Impact and Future Outlook - HiPP embodies the brand philosophy of "comprehensive nutrition refined over a century," providing scientifically superior choices for Chinese families and driving innovation in the dairy industry [15] - The company is committed to meeting the evolving nutritional needs of the maternal and infant sector, positioning itself as a key player in advancing the industry while contributing to sustainable development [15]