Core Insights - The report by Nint focuses on the baby diaper market, highlighting the growth trends and performance of various product categories from 2023 to 2025, with significant growth expected in pull-up pants and diapers [1] Market Overview - The baby diaper market is expected to show differentiated performance across categories, with pull-up pants projected to grow by 19% and diapers by 23% in 2025, while cloth diapers and other categories may experience negative growth [1] - The overall online sales of baby diapers are expected to remain stable in terms of revenue, but with a high growth in volume, indicating a trend of "volume growth with revenue stability" [6] Platform Performance - Different platforms exhibit significant variations in sales growth, with Platform C expected to see a 101% increase in sales in 2024, while Platforms A and B are projected to decline by 8% and 2% respectively [1] - In 2025, Platform C is anticipated to maintain high growth, while Platforms A and B will see adjustments with declines of 11% and 3% respectively [1] Product Size Trends - There is a notable surge in demand for larger diaper sizes, with online sales of 5XL expected to grow by 278% and 6XL by 40% in 2025, particularly on platforms like Douyin and JD [1] - Conversely, smaller sizes (XL and below) are experiencing negative growth on certain platforms, with Tmall reporting a 26% decline in XL and a 28% decline in 2XL [1] Price Segment Distribution - The low-end price segment (≤1.5 yuan) is projected to dominate certain platforms, with Platform A expected to have a 49% share in 2025, while the high-end and ultra-high-end segments are gradually increasing [1] - International brands like Pampers and Huggies have a relatively high share in the ultra-high-end market, while domestic brands like Yiya and Yiying perform well in the mid-to-low-end market [1] Consumer Purchasing Behavior - Consumers are showing a preference for bulk purchasing, with monthly usage accounting for 32% and stockpiling accounting for 49% of purchases, indicating a trend towards long-term storage of diapers [1]