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朱啸虎投的第一个日本项目,前SHEIN日本负责人创业的家具出海品牌获6.5亿日元融资 | 36氪首发
3 6 Ke· 2025-05-19 02:08
Company Overview - "卡谷电商" recently completed a Series A financing round of 650 million yen (approximately 30 million RMB), led by X&KSK Fund and金沙江创投 [1] - The company was founded in May 2024 and is headquartered in Tokyo, Japan, focusing on integrating Chinese furniture supply chain resources to provide high-quality and cost-effective furniture products for overseas markets [1][2] - The company has raised a total of 950 million yen across two funding rounds, including a seed round of 300 million yen [1] Business Model - "卡谷电商" operates on a "China supply chain + Japan brand" model, aggregating products from established domestic brands and factories to sell to overseas consumers [1] - The platform currently offers over 2,500 products with nearly 30,000 SKUs, including large furniture items like sofas, tables, and ergonomic chairs, with plans to increase the product range to 5,000-8,000 by the end of the year [1] Market Strategy - The company aims to fill market gaps in Japan's furniture sector, which is dominated by offline basic brands and high-end designer brands, by offering diverse designs at competitive prices [2] - A strategic partnership with home design software "酷家乐" will allow users to design and directly order corresponding products, creating a closed loop of "design-selection-fulfillment" [2] - "卡谷电商" has established a local inventory system in Japan to optimize fulfillment efficiency and maintain a low average return rate [2] Future Plans - The company has initiated a brand upgrade plan and is set to sign Japanese football star Honda Keisuke as a spokesperson to enhance local trust [3] - Plans for market expansion include targeting South Korea and Southeast Asia, along with further optimization of the supply chain to improve product launch speed [3] - The founder, Liu Sanyong, emphasizes the importance of establishing a strong foothold in the Japanese market to facilitate future global expansion [3] Investor Insights - Investors express confidence in "卡谷电商"'s innovative product development model, which effectively integrates the furniture supply chain from countries like China, providing high-quality products at competitive prices [3] - The founder's previous experience with SHEIN in Japan is highlighted as a significant asset for the company's growth potential in the furniture e-commerce sector [3]