Group 1 - The core viewpoint of the report is that Chinese consumers are increasingly discerning in defining what is "worth buying," balancing rationality and self-indulgence, with emotional resonance becoming more important than mere functionality [1][4][15] - In 2024, China's consumer spending is projected to reach 48.7 trillion yuan, with a forecasted growth rate of 3.6% in 2025, bringing total spending to 50.5 trillion yuan, where nearly 60% of expenditures will focus on essential living needs [1][20][27] - Long-term growth in consumer spending is expected to be driven by service-oriented and quality-focused consumption, with a compound annual growth rate (CAGR) of 3.4% from 2024 to 2029, reaching 57.7 trillion yuan by 2029 [1][21][32] Group 2 - Different consumer categories are showing varied development trends, with essential goods like household food and dining services remaining resilient, while non-alcoholic beverages and health products are experiencing growth [2][11][21] - The report highlights a shift towards experience-driven consumption, with consumers increasingly valuing health, self-indulgence, and emotional connections with brands, indicating a need for brands to innovate based on real demands [1][21][24] - The report emphasizes that while consumers still appreciate the professionalism and innovation of "successful" brands, there is a growing preference for brands that exhibit warmth and empathy, reflecting a desire for trust and companionship in a challenging environment [1][24][15]