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科勒集团可持续发展首席执行官首次到访中国电商平台,与拼多多开展新一轮战略合作
华尔街见闻· 2025-09-24 04:27
Core Insights - Kohler Group, led by Laura Kohler, has initiated a strategic partnership with Pinduoduo to explore new e-commerce and sustainable development opportunities in China [1][2][4] Group 1: Strategic Partnership - This marks the first collaboration between Kohler Group and a Chinese e-commerce platform, emphasizing Kohler's commitment to the Chinese market [1][2] - The partnership aims to leverage Pinduoduo's understanding of young consumers to promote healthier and more sustainable lifestyles [4][8] Group 2: Market Presence and Growth - Kohler has been operating in China for 30 years, with 11 manufacturing bases and a strong focus on sustainable development integrated into its brand philosophy [2] - Since the partnership began in May 2024, Kohler has seen rapid growth on Pinduoduo, with over 3 million new users reached and a threefold increase in monthly revenue during promotional events [6][8] Group 3: Future Plans - Kohler aims to reach 100 million consumers with a compound annual growth rate of 100%, focusing on young and rural consumers [8] - The company plans to introduce personalized products tailored to the needs of younger generations, such as pet care solutions [8]