Core Insights - The article highlights the cultural significance and economic potential of Baoji's Gan Mian Pi, a traditional noodle dish that has evolved into a thriving industry, integrating local flavors and modern business practices [2][3][6]. Industry Development - The Gan Mian Pi industry has developed a complete supply chain, transitioning from street vendors to modern factories, and is fostering entrepreneurship and wealth creation [2]. - As of the end of last year, the production value of Baoji Gan Mian Pi reached 5.8 billion yuan, with a goal of achieving a production value of 10 billion yuan [6]. Innovation and Tradition - The dish is characterized by its unique qualities: "white, thin, shiny, soft, chewy, and fragrant," with roots tracing back to the Tang Dynasty [3]. - Entrepreneurs like Li Yingrui have successfully combined traditional techniques with innovative approaches, such as introducing new serving styles to appeal to younger consumers, resulting in nearly 20 stores and an annual revenue exceeding 7 million yuan [3][4]. Technological Advancements - Companies like Shaanxi Zhaba Food Co., Ltd. are utilizing advanced technology, including drone delivery and patented production processes, to enhance efficiency and maintain traditional flavors [5]. - The production line boasts 62 patents covering the entire process from dough preparation to fermentation control, allowing for the production of over 200 servings per minute [5]. Cultural Integration - Baoji is promoting Gan Mian Pi as a cultural symbol through various initiatives, including geographic indication certification and standardized production processes [6]. - The dish has become a key element in local branding efforts, showcased in cultural events and exhibitions, enhancing its visibility and appeal [7][8]. Market Expansion - The Gan Mian Pi is gradually entering international markets, appealing to overseas Chinese communities and students as a taste of home [9][10]. - Local enterprises are adopting modern marketing strategies, including social media promotion and localized operations, to expand the dish's global reach [10].