Core Viewpoint - The article highlights the successful preservation and modernization of the traditional Shanxi snack "Xiying Guanchang," showcasing how local artisans are adapting to market demands while maintaining cultural heritage [1][3][5]. Group 1: Product Development and Production - "Xiying Guanchang," originally known as "Guanchang," has been recognized as a representative project of intangible cultural heritage in Changzhi City since 2020 [1]. - The production process involves mixing buckwheat flour and wheat flour, which is then shaped and prepared for consumption, resulting in a unique texture that resonates with local tastes [1][5]. - The artisan Zhang Yong invested over 100,000 yuan in 2017 to upgrade production equipment, leading to a daily output of over 10,000 pairs in the off-season and exceeding 30,000 pairs during peak seasons [3][5]. Group 2: Market Expansion and Sales Channels - Zhang Yong has diversified sales channels by offering various packaging options, including bulk for daily consumption and gift boxes for festive occasions, catering to both local consumers and merchants [3][5]. - The product gained popularity at the 2025 Import Expo, emphasizing the importance of cultural storytelling through packaging, which enhances consumer connection to the product [5]. - The rise of short video platforms has enabled Zhang Yong to reach a broader audience, with over 1,000 online orders within 20 days of launching live-stream sales, extending the product's reach to regions like Beijing, Guangdong, and Hainan [5][7]. Group 3: Support and Future Plans - Local government support has been crucial in promoting the industrialization of traditional cuisine, providing resources and opportunities for participation in food exhibitions and markets [5][7]. - Zhang Yong plans to further invest in production capacity to ensure that more people can experience the flavors of Xiangyuan and to promote the traditional craft on a larger scale [7].

Core Insights - The article highlights the cultural significance and economic potential of Baoji's Gan Mian Pi, a traditional noodle dish that has evolved into a thriving industry, integrating local flavors and modern business practices [2][3][6]. Industry Development - The Gan Mian Pi industry has developed a complete supply chain, transitioning from street vendors to modern factories, and is fostering entrepreneurship and wealth creation [2]. - As of the end of last year, the production value of Baoji Gan Mian Pi reached 5.8 billion yuan, with a goal of achieving a production value of 10 billion yuan [6]. Innovation and Tradition - The dish is characterized by its unique qualities: "white, thin, shiny, soft, chewy, and fragrant," with roots tracing back to the Tang Dynasty [3]. - Entrepreneurs like Li Yingrui have successfully combined traditional techniques with innovative approaches, such as introducing new serving styles to appeal to younger consumers, resulting in nearly 20 stores and an annual revenue exceeding 7 million yuan [3][4]. Technological Advancements - Companies like Shaanxi Zhaba Food Co., Ltd. are utilizing advanced technology, including drone delivery and patented production processes, to enhance efficiency and maintain traditional flavors [5]. - The production line boasts 62 patents covering the entire process from dough preparation to fermentation control, allowing for the production of over 200 servings per minute [5]. Cultural Integration - Baoji is promoting Gan Mian Pi as a cultural symbol through various initiatives, including geographic indication certification and standardized production processes [6]. - The dish has become a key element in local branding efforts, showcased in cultural events and exhibitions, enhancing its visibility and appeal [7][8]. Market Expansion - The Gan Mian Pi is gradually entering international markets, appealing to overseas Chinese communities and students as a taste of home [9][10]. - Local enterprises are adopting modern marketing strategies, including social media promotion and localized operations, to expand the dish's global reach [10].