度假村及主题公园
Search documents
Club Med十年内扩展到100家 加速盘活存量资产
Bei Jing Shang Bao· 2025-12-07 15:28
Core Insights - Fosun Tourism Group has unveiled its new strategy for 2026, emphasizing a continued shift towards a light asset model following its privatization nine months ago [1] - The company aims to accelerate its global expansion, with plans to operate 100 Club Med resorts by 2035 and to push for the independent listing of Atlantis [2][4] - The company is also focusing on divesting heavy asset projects, such as those in Lijiang and Taicang, to optimize its capital structure and reduce debt [4][5] Group 1: Club Med Development - Club Med is a core brand for Fosun Tourism, contributing nearly 90% of the company's revenue, with operational revenue reaching 102.3 billion yuan in the first half of 2025, of which 92.5 billion yuan came from Club Med [2] - By 2035, the company plans to operate 100 Club Med resorts, 20 Club Med Joyview resorts, and 5 HiSphere super cultural tourism malls, targeting different segments of the vacation market [2][3] Group 2: Super Cultural Tourism Malls - The first super cultural tourism mall is set to open in Chongqing in 2026, covering nearly 500,000 square meters and featuring immersive theme districts and indoor theme parks [3] - The company aims to revitalize existing large shopping centers in China by integrating cultural tourism elements, which is seen as a key strategy for future growth [3] Group 3: Atlantis Independent Listing - The independent listing of Sanya Atlantis through a REITs model is in progress, with documentation submitted and awaiting regulatory approval [4] - Successful listing is expected to improve cash flow and significantly reduce the company's overall debt ratio, marking a critical step in optimizing capital structure post-privatization [4] Group 4: AI Integration - Fosun Tourism is leveraging AI technology to enhance customer experience and operational efficiency, covering the entire visitor journey from pre-arrival to post-visit [6][7] - AI systems are being used to automate quality control and operational processes, allowing staff to focus on building personal connections with guests [7] Group 5: Inbound Tourism Opportunities - The inbound tourism market is a key focus for Fosun Tourism, with international visitors making up 20% of total guests at Club Med Lijiang and a 140% year-on-year increase at Sanya Atlantis [8] - The company is addressing challenges faced by international tourists, such as booking difficulties and the need for personalized services, to enhance their experience and increase repeat visits [8][9]