作为复星旅文旗下核心品牌，私有化后Club Med如何发展备受关注。前不久，Club Med又正式任命法 国籍高管斯特凡纳·马凯尔为新任总裁兼首席执行官。 谈到Club Med的发展，鲍将军说道，到2035年，复星旅文计划在全球运营100家Club Med地中海俱乐 部、20个地中海·邻境度假村（Club Med Joyview）、5个超级文旅Mall（HiSphere），实现三条产品线 并行快速发展。而鲍将军所说的三条产品线则分别瞄准不同层次的度假市场。截至目前，复星旅文在全 球范围内共运营60余家Club Med地中海俱乐部。 复星国际 2035年拓展5个超级文旅Mall 作为复星旅文旗下核心品牌的Club Med地中海俱乐部，其占据复星旅文几乎九成的营收。据复星旅文 披露的2025年上半年营业数据，复星旅文运营营业额达102.3亿元，其中Club Med地中海俱乐部达92.5 亿元。 在Club Med地中海俱乐部之外，超级文旅Mall作为新的产品线也将在2026年开业。鲍将军还谈到，复星 旅文旗下超级文旅Mall明年将落地重庆，该项目总体量近50万平方米，包含沉浸式主题街区、宇宙主题 体验空间以及室内 ...

在私有化9个月后，复星旅游文化集团（以下简称"复星旅文"）披露了2026年新战略，再次明确将轻资 产化战略进行到底。近日，复星旅文CEO鲍将军在接受北京商报记者专访时谈到，私有化后的复星旅文 正以更"轻"的姿态加速全球布局。具体来看，计划到2035年，Club Med地中海俱乐部一价全包的度假村 在全球实现100家；继续推动亚特兰蒂斯独立上市；加速出清丽江、太仓等重资产项目。未来随着入境 游红利的涌现，复星旅文也将迎来新的发展机遇。 2035年拓展5个超级文旅Mall 作为复星旅文旗下核心品牌，私有化后Club Med如何发展备受关注。前不久，Club Med又正式任命法 国籍高管斯特凡纳·马凯尔为新任总裁兼首席执行官。 谈到Club Med的发展，鲍将军说道，到2035年，复星旅文计划在全球运营100家Club Med地中海俱乐 部、20个地中海·邻境度假村（Club Med Joyview）、5个超级文旅Mall（HiSphere），实现三条产品线 并行快速发展。而鲍将军所说的三条产品线则分别瞄准不同层次的度假市场。截至目前，复星旅文在全 球范围内共运营60余家Club Med地中海俱乐部。 作为复星旅文 ...

在私有化后9个月，复星旅游文化集团（以下简称"复星旅文"）披露了2026年新战略，再次明确将轻资产化战略进行到底。近日，复星旅文CEO鲍将军在接 受北京商报记者专访时谈到，私有化后的复星旅文正以更"轻"的姿态加速全球布局。具体来看，计划到2035年，Club Med地中海俱乐部一价全包的度假村在 全球实现100家；继续推动亚特兰蒂斯独立上市；加速出清丽江、太仓等重资产项目。未来随着入境游红利的涌现，复星旅文也将迎来新的发展机遇。 2035年拓展5个超级文旅Mall 作为复星旅文旗下核心品牌，私有化后Club Med如何发展备受关注。前不久，Club Med又正式任命法国籍高管斯特凡纳·马凯尔为新任总裁兼首席执行官。 谈到Club Med的发展，鲍将军说道，到2035年，复星旅文计划在全球运营100家Club Med地中海俱乐部、20个地中海·邻境度假村（Club Med Joyview）、5个 超级文旅Mall（HiSphere），实现三条产品线并行快速发展。而鲍将军所说的三条产品线则分别瞄准不同层次的度假市场。截至目前，复星旅文在全球范围 内共运营60余家Club Med地中海俱乐部。 作为复星旅文旗下核心 ...

完成私有化的复星旅文正加快向轻资产模式转型。11月28日，复星旅游文化集团在"复星旅文2026产品 观"大会上首次系统发布三大核心产品线，并集中签约18个合作项目。复星旅文CEO鲍将军在接受媒体 采访时透露，私有化后公司现金流状况显著改善，债务结构更趋合理，原有太仓、丽江等重资产项目的 配套房产正加速出清，预计将于2026年完成去化。未来，复星旅文全面转向轻资产运营，通过品牌与管 理输出实现全国布局。 三条产品线 此次发布的三大产品线分别瞄准不同层次的度假市场。其中，超级度假村以Club Med为核心品牌，针 对传统景区业态单一、游客停留时间短等问题，推出Club Med Joyview（地中海·邻境）与Club Med Urban Oasis（地中海·白日方舟）产品线，前者定位为"邻近城市，链接景区的欢聚度假营地"，后者则 致力于"链接城市人文，打造城市度假村"，切入短途度假场景。 超级度假区则依托三亚·亚特兰蒂斯、太仓阿尔卑斯国际度假区等项目的运营经验，面向核心旅游城市 打造多业态融合的综合性度假目的地。目前复星旅文正在推进的太仓二期及全球首个AI主题度假区 ——海南超级地中海项目，成为市场关注焦点。 超 ...

Core Insights - Fosun Tourism Group has announced the development of 14 new projects, setting a record for contract signings, with locations in cities such as Guangzhou, Chongqing, and Hangzhou [1][8] - The company reported a revenue of 9.53 billion yuan and a net profit of 460 million yuan for the first half of the year, marking a historical high [1][20] - The CEO indicated that the company aims to return to the capital market in the future but is currently focused on expanding its scale and density [2][3] Business Strategy - Following privatization, the management team has re-evaluated the business strategy, deciding to exit marginal businesses and concentrate on the vacation sector [4] - The company has identified three core vacation product lines: Super Resorts, Super Vacation Zones, and Super Cultural Tourism Malls [5] - The Super Resorts aim to transform traditional scenic spots into comprehensive vacation destinations, while Super Vacation Zones will integrate various entertainment forms in tourist cities [5][6] Financial Performance - The company is projected to generate around 20 billion yuan in revenue for the entire year [2] - Atlantis in Sanya is reported to generate over 1.5 billion yuan annually, making it the highest-grossing single hotel in China [7] - The tourism operation revenue reached 10.2 billion yuan, contributing nearly all of the company's income, while property sales are decreasing [18] New Business Initiatives - The company is launching two new business lines: Mediterranean Neighbor and Mediterranean Daydream, focusing on urban micro-vacations and enhancing existing commercial properties [12][14] - The Mediterranean Neighbor targets hotel supply around 4A/5A scenic areas, with plans to open two new resorts in Xi'an and Hangzhou by next year [13] - The Mediterranean Daydream project in Chongqing will combine cultural tourism and shopping, with a total area of 500,000 square meters [14] Operational Changes - The company is transitioning to a light-asset model, reducing self-owned resorts and properties while increasing the proportion of leased and managed resorts [16][17] - The average daily room rate has risen to 2,021 yuan, reflecting improved operational efficiency [17] - The company has completed an 800 million euro syndicated loan to optimize its debt structure [19] Future Outlook - The company plans to open 100 Club Med resorts by 2035, with a focus on maintaining a balance between natural and cultural elements [11] - The CEO expressed confidence in the company's operational capabilities, aiming to enhance profitability as the light-asset strategy is implemented [20][21] - There are no immediate plans to introduce strategic investors for core assets like Atlantis and Club Med, as current returns are deemed satisfactory [23]

Group 1 - The core focus of the company's future vacation projects will be on three main product lines: super resorts, super vacation zones, and super cultural tourism malls [2][4] - The company aims to expand its super resort projects globally, leveraging its 75 years of experience in the leisure vacation sector, with a target of reaching 100 resorts by 2035 [2] - The super vacation zones will be developed in key domestic tourist cities, featuring comprehensive theme resort complexes that include dining, entertainment, and performances, with a notable example being the "super Mediterranean" project in Sanya [4] Group 2 - The company is adopting a light asset operation model, with many of the signed projects involving the transformation and management of existing projects, including five super resorts, eight super vacation zones, and one super cultural tourism mall [4] - The first super cultural tourism mall is expected to open in the second half of 2026 in Chongqing, aiming to revamp traditional shopping centers into cultural and entertainment hubs [4] - The company has applied for a separate listing of its Sanya Atlantis project as a REIT on the Shanghai Stock Exchange, which is seen as an effective tool to promote light asset operations while retaining management rights [5]