Core Viewpoint - The company reported a revenue of 6.961 billion yuan in Q3 2025, representing a year-on-year increase of 8.1%, exceeding the guidance of 2%-6% [1] Group 1: Financial Performance - The company's revenue from direct hotels was 3.487 billion yuan, down 5.5% year-on-year, accounting for 50.1% of total revenue [1] - Revenue from franchise and managed hotels reached 3.309 billion yuan, up 27.2% year-on-year, making up 47.5% of total revenue, with growth exceeding the guidance of 20%-24% [1] - The net profit attributable to shareholders was 1.469 billion yuan, reflecting a year-on-year increase of 15.4% [1] Group 2: RevPAR and Occupancy Rates - Domestic hotel RevPAR was 256 yuan, a slight decrease of 0.1% year-on-year, with ADR at 304 yuan (up 0.9%) and OCC at 84.1% (down 0.8 percentage points) [1] - International hotel RevPAR was 87 euros, an increase of 6.4% year-on-year, with ADR at 117 euros (down 0.2%) and OCC at 74.4% (up 4.6 percentage points) [1] Group 3: Cost Management and Profitability - Hotel operating costs were 4.1 billion yuan, up 6.9% year-on-year, but the operating cost ratio decreased by 0.6 percentage points due to a light-asset strategy [2] - SG&A expenses were 884 million yuan, down 9.3% year-on-year, partly due to a one-time restructuring cost of 81 million yuan in Q3 2024 [2] - The overall operating profit margin improved to 29.4%, up 2.7 percentage points year-on-year, driven by increased contributions from managed and franchise business revenues [2] Group 4: Expansion and New Brand Launch - As of Q3 2025, the company operated 12,702 hotels globally, with 1.246 million rooms, having opened 749 new hotels domestically and 1 internationally in Q3 [2] - The company plans to launch a new mid-to-high-end brand "All Seasons Grand View" in Q4, aimed at attracting travelers with Eastern culture [2] Group 5: Future Outlook - The company expects total revenue growth of 2%-6% year-on-year for Q4, with managed and franchise revenue projected to grow by 17%-21% [2] - Revenue forecasts for 2025-2027 are 25.28 billion, 26.70 billion, and 28.23 billion yuan, with year-on-year growth rates of 5.8%, 5.6%, and 5.7% respectively [3] - Net profit forecasts for the same period are 4.54 billion, 5.11 billion, and 5.80 billion yuan, with year-on-year growth rates of 49.1%, 12.5%, and 13.4% respectively [3]

概况：25Q3，公司实现营收 69.61 亿元/同比+8.1%，高于指引 2%-6% 上限。其中直营酒店收入 34.87 亿元/同比-5.5%，占比 50.1%；加盟和特 许经营酒店收入 33.09 亿元/同比+27.2%，占比 47.5%，营收增速高于指 引 20%-24%上限。中国境内业务实现营收 57.22 亿元/同比+10.8%，高 于指引 4%-8%上限。同时，25Q3 实现归母净利润 14.69 亿元/同比 +15.4%。 RevPAR 境内同比企稳，境外延续正增。25Q3，1）境内酒店 RevPAR 256 元/同比-0.1%，其中 ADR 304 元/同比+0.9%，OCC 84.1%/同比-0.8pct。 Q3 RP 相对 Q1/Q2 的同比-3.9%/-3.8%已基本同比企稳。分类型看，加盟 和特许经营/直营门店 PR 分别同比+0.7%/-1.9%。2）境外酒店 RevPAR 87 欧元/同比+6.4%，其中 ADR 117 欧元/同比-0.2%，OCC 74.4%/同比 +4.6pct。Q3 RP 延续 Q1/Q2 同比+12.7%/+8.1%的正增态势。 轻资产战略下，利润率持续提升 ...

Core Insights - The company reported Q3 2025 revenue of 7 billion yuan, an 8.1% year-on-year increase, exceeding guidance [1] - Adjusted net profit for Q3 2025 was 1.52 billion yuan, up 10.8% year-on-year, with a net profit margin increase of 0.5 percentage points [1] - The company’s franchise business contributed 70% of gross profit, with a gross operating profit of 2.24 billion yuan, a 28.6% increase year-on-year [1] Financial Performance - Q3 2025 revenue growth was driven by stable leisure travel demand and effective store expansion, with domestic revenue increasing by 10.8% [1] - The company’s domestic hotel RevPAR was 256 yuan, a slight decrease of 0.1% year-on-year, while the overseas hotel RevPAR increased by 6.4% [2] - The company opened 749 new stores in Q3 2025, bringing the total new openings to over 2,000 for the year, with expectations to exceed the previous guidance of 2,300 openings [2] Strategic Developments - The company launched a new mid-to-high-end brand "全季大观" to enhance its brand portfolio, aiming to establish it as a benchmark following existing brands [2] - The company maintains a strong market position with significant potential for brand expansion and global reach [2]

Investment Rating - The report maintains a "Buy" rating for Huazhu (HTHT) [2][5] Core Insights - Huazhu's third-quarter performance exceeded expectations, with revenue reaching RMB 7 billion, a year-on-year increase of 8.1%, surpassing previous guidance of 2%-6% [5] - The company continues to expand its light-asset model, with a significant increase in revenue from management and franchise operations, which grew by 27.2% to RMB 3.3 billion [5] - The introduction of the new mid-to-high-end brand "Quanjing Daguan" aims to enhance the company's brand portfolio [5] Financial Data and Earnings Forecast - Revenue projections for Huazhu are as follows: - 2023: RMB 21,882 million - 2024: RMB 23,891 million - 2025E: RMB 25,378 million - 2026E: RMB 26,562 million - 2027E: RMB 28,011 million - Net profit forecasts are: - 2023: RMB 4,085 million - 2024: RMB 3,048 million - 2025E: RMB 4,740 million - 2026E: RMB 5,742 million - 2027E: RMB 6,259 million - The gross margin is expected to improve from 34% in 2023 to 41% by 2027 [4][6] Operational Highlights - As of the end of Q3 2025, Huazhu operates 12,702 hotels globally, with a total of 1.246 million rooms [5] - The company opened 749 new hotels in Q3 2025, aiming for a total of 2,300 new openings for the year [5] - The domestic RevPAR for Q3 2025 was RMB 256, showing a slight decline of 0.1% year-on-year, while the overseas RevPAR improved by 6.1% to €87 [5] Strategic Developments - The company is focused on enhancing its mid-to-high-end offerings and has launched the "Quanjing Daguan" brand to diversify its product line [5] - A dividend payment of approximately RMB 1.8 billion in Q3 reflects the company's confidence in future cash flows and commitment to shareholder returns [5]

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Insights - The company reported Q3 2025 revenue of 7 billion yuan, a year-on-year increase of 8.1%, exceeding guidance [4][12] - Adjusted net profit for Q3 2025 was 1.52 billion yuan, up 10.8% year-on-year, with a net profit margin increase of 0.5 percentage points [4][12] - The company has opened over 2,000 new hotels year-to-date, indicating strong expansion [14] Summary by Sections Financial Performance - Q3 2025 revenue reached 70 billion yuan, with M&F revenue at 33 billion yuan, reflecting a 27.2% year-on-year growth [4][12] - The adjusted net profit for Q3 2025 was 15.2 billion yuan, marking a 10.8% increase year-on-year, with an adjusted net profit margin improvement of 0.5 percentage points [4][12] Operational Metrics - The domestic RevPAR for Q3 2025 was 256 yuan, a slight decrease of 0.1% year-on-year, while the ADR increased by 0.9% [14] - The company opened 749 new hotels in Q3 2025, with a total of over 2,000 new hotels opened this year, suggesting an annual opening rate exceeding the previous guidance of 2,300 hotels [14] Strategic Outlook - The company maintains a strong market position with a focus on high-quality expansion and a light-asset strategy, which has led to a steady increase in franchise business profitability [13][15] - Revenue projections for 2025-2027 are estimated at 250.95 billion yuan, 266.46 billion yuan, and 284.94 billion yuan, with corresponding growth rates of 5.0%, 6.2%, and 6.9% [15]

11月17日，华住集团公布了截至2025年9月30日止的第三季度未经审核财务业绩。整体来看，在宏观需求温和复苏与轻资产战略深化的背景下，稳住了基本 盘。 第三季度，华住集团酒店营业额达到306亿元，同比增长17.5%。 报告期内，总收入达70亿元，同比增长8.1%，超过此前业绩指引上限。其中，华住中国收入同比增长10.8%至57亿元；Legacy-DH（指欧洲业务）收入为12 亿元，受汇率及区域市场波动影响，同比下降3.0%。 盈利方面，第三季度归属于华住集团的净利润为15亿元，同比增长15.4%；税息折旧及摊销前利润（EBITDA）为25亿元，保持稳定。 （策划：陈丹 制图：李昱慧） 1 V.J 70 4J.JM (今年以来) 138.3亿美元 277.6亿 市值 176.9亿 华住在规模和效率上保持领先 锦江酒店通过精细化管理实现利润提升 首旅酒店正稳步推进品牌和结构升级 经营重八特同轻资 70 64 54 1 11685 35 34 33 28 8.9 28 25 15 15 -租赁及自有酒店 -管理加盟及特许经营酒店 营收 归母净利润 元 = 2025Q1 = 2025Q2 = 2025Q3 (注:除 ...

Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, indicating challenges in its operational performance [4]. Group 1: Financial Performance - For the first three quarters of 2025, the company achieved revenue of 1.833 billion yuan, a year-on-year decrease of 8.98%, and a net profit attributable to shareholders of 754 million yuan, down 25.22% year-on-year [4]. - In Q3 2025 alone, the company recorded revenue of 753 million yuan, a decline of 9.94% year-on-year, and a net profit of 354 million yuan, down 22.60% year-on-year [4]. Group 2: Project Performance - The performance of the company's projects varied, with the Shanghai project achieving significant revenue growth and profitability through content updates, marketing activities, and business expansion [5]. - The Hangzhou project maintained stable development through brand activities and influencer collaborations, with plans to create a "super performance park" model [5]. - The Xi'an project focused on competitive content and pricing to maintain market leadership in a challenging environment [5]. - The Guilin project saw revenue growth through deeper cooperation with key travel agencies, while the Jiuzhai project benefited from improved transportation and diversified marketing [5]. - Projects in Foshan, Sanya, and Lijiang faced operational fluctuations due to regional tourism conditions and consumer spending pressures [5]. Group 3: Cost and Profitability Challenges - The company's performance was pressured by both revenue and cost factors, with a slowdown in revenue recognition from light asset businesses [6]. - In the first three quarters, the company recognized 100 million yuan in project design fees for Qingdao and Taizhou, compared to 170 million yuan in the same period last year [6]. - Increased marketing expenditures to enhance brand influence led to a rise in the sales expense ratio from 4.9% to 7.6% year-on-year [6]. - The establishment of a new influencer management department and increased labor costs, along with reduced interest income due to declining deposit rates, negatively impacted net profit [6]. - The net profit margin for the first three quarters of 2025 was 41.1%, a decrease of 8.9 percentage points year-on-year [6]. Group 4: Strategic Focus - The company is focusing on its core business, with mature projects being optimized for growth and new projects being developed with a combination of light and heavy asset strategies [7]. - The Qingdao project, including the Grand Theatre and complex, is on track for completion, with preparations for opening in July 2026 [8]. - The Taizhou project is progressing well and may open ahead of the planned date in May 2028, which will support the company's revenue recognition prior to opening [8].

Core Viewpoint - William Heinecke, the 76-year-old billionaire, announced plans for Minor International to launch a hotel real estate investment trust (REIT) in Singapore by Q1 2026, aiming to raise up to $1.5 billion to alleviate debt and support expansion [3][22]. Company Strategy - Minor International operates approximately 600 hotels with over 90,000 rooms globally, shifting its focus from direct asset ownership to capital operations and management [3][10]. - The company plans to inject some hotel assets into the REIT, reducing its ownership stake from 75% to below 60% [8][10]. - By 2027, the company aims to increase its hotel count to 850 and further to over 1,000 by 2030, with a significant portion of new hotels located in Asia [10][12]. Financial Performance - Minor International's debt decreased by 9.7% year-on-year to 93 billion Thai Baht, with a strong recovery from a pandemic-related net loss of approximately $650 million in 2020 [22][25]. - In 2024, the company reported a 44% increase in net profit to 7.8 billion Thai Baht, driven by rising demand for luxury travel experiences [25][26]. Market Expansion - The company is accelerating its expansion in Asia, with a focus on Singapore and Japan, including plans to develop 21 hotels in Japan over the next decade [10][12]. - Minor International's brand portfolio includes various hotel brands, with plans to double the number of Avani hotels to nearly 100 [17][18]. Investment Outlook - UBS analysts noted that the potential REIT could further accelerate Minor's deleveraging process and enhance investment returns, serving as a catalyst for a stock rating revision [26][27].

Core Insights - The company reported a revenue of 760 million yuan for the first three quarters of 2025, a year-over-year decrease of 13.4%, while the net profit attributable to shareholders was 100 million yuan, an increase of 3.9% year-over-year [1] - In Q3 2025, the company achieved a revenue of 230 million yuan, down 11.3% year-over-year and 19.3% quarter-over-quarter, with a net profit of 30 million yuan, reflecting a year-over-year decrease of 0.6% and a quarter-over-quarter decrease of 37.9% [1] - The decline in revenue was primarily due to reduced online marketing and distribution services for asset-heavy brands, while online brand management and content e-commerce services saw revenue growth of 28.8% and 6.2% respectively [2] Financial Performance - The gross margin in Q3 2025 increased by 4.0 percentage points to 30.4%, contributing to a year-to-date gross margin increase of 2.6 percentage points to 30.0% [3] - The net profit margin for Q3 2025 improved by 16.2 percentage points year-over-year to 27.0%, driven by the deepening impact of AI trends and adjustments in business and employee structure [3] Strategic Developments - The company is advancing its light-asset strategy, which has led to improved operational efficiency and risk resilience, as evidenced by a 5.3% decrease in inventory and a 10.9% and 20.5% decrease in accounts receivable and payable respectively [2] - The company is leveraging AI technology to enhance digital development, with proprietary systems gaining international recognition and contributing to the AI e-commerce strategy [4] Future Outlook - The company has adjusted its net profit forecasts for 2025, 2026, and 2027 upwards by 9.8%, 7.2%, and 7.7% respectively, reflecting the positive impact of transformation and cost control measures [5] - The target price has been revised to 32.5 yuan, maintaining a "hold" rating, considering the uncertainty in the performance release rhythm of AI applications [5]

Investment Rating - The report maintains a "Hold" rating for the company [6] Core Views - The company reported a revenue of 760 million RMB for the first three quarters of 2025, a year-over-year decrease of 13.4%, while the net profit attributable to shareholders was 100 million RMB, an increase of 3.9% year-over-year [1][6] - The decline in revenue for Q3 2025 was primarily due to reduced revenue from capital-intensive brand online marketing and distribution services, although brand online management and content e-commerce services saw revenue growth of 28.8% and 6.2% respectively [2] - The company is advancing its AI technology applications and integrating brand online management services with content e-commerce services, which has improved operational efficiency and risk resilience [2] - The gross margin for Q3 2025 increased by 4.0 percentage points to 30.4%, supported by a reduction in the proportion of low-margin online distribution service revenue [3] - The company is leveraging AI to enhance its e-commerce strategy, which is expected to improve cost control and operational efficiency in the long term [4] Summary by Sections Financial Performance - For Q3 2025, the company achieved a revenue of 230 million RMB, down 11.3% year-over-year and 19.3% quarter-over-quarter, with a net profit of 30 million RMB, reflecting a year-over-year decrease of 0.6% and a quarter-over-quarter decrease of 37.9% [1][2] - The overall revenue for the first three quarters of 2025 was 760 million RMB, with a net profit of 100 million RMB [1] AI and Operational Strategy - The company is focusing on a light-asset strategy, which has led to a decrease in inventory by 5.3% and accounts receivable and payable by 10.9% and 20.5% respectively [2] - The integration of AI technology is expected to enhance the company's operational capabilities and customer service, leading to a 14.9% increase in GMV year-over-year [2][4] Profitability and Cost Management - The gross margin for the year increased by 2.6 percentage points to 30.0%, driven by the reduction of low-margin service revenue [3] - The report forecasts an increase in net profit for 2025, 2026, and 2027 by 9.8%, 7.2%, and 7.7% respectively, with projected net profits of 110 million RMB, 140 million RMB, and 172 million RMB [5][6]