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创新“置顶” 向“新”而行 透过三个关键词看外贸大省如何逆风“破题”
Yang Shi Wang· 2025-08-29 07:49
Core Viewpoint - Zhejiang's foreign trade has shown resilience despite challenges from the international trade environment, particularly the impact of U.S. tariffs, with a notable export scale exceeding 2 trillion yuan in the first seven months of the year, outpacing national growth rates [1][10]. Group 1: New Markets - Zhejiang's enterprises are actively exploring new markets in Southeast Asia, Central Asia, the Middle East, and Africa to compensate for declining orders from the U.S., with a significant increase in the number of companies venturing into these regions [3][8]. - The number of companies in Yiwu seeking to expand into new markets has more than doubled since April, indicating a strong shift in focus [3]. - Traditional markets like the U.S. are still perceived as high-profit, but companies are adapting by participating in exhibitions and utilizing digital marketing to reach new customers [5][10]. Group 2: New Channels - Cross-border e-commerce is emerging as a vital new channel for Zhejiang's foreign trade, with export growth through e-commerce platforms significantly outpacing traditional trade methods [12][17]. - Companies are increasingly optimizing their products for e-commerce, allowing for flexible pricing and reduced inventory pressure, which has proven beneficial amid external challenges [14][19]. - The government is facilitating this transition by establishing green channels and collaborating with global platforms to support businesses in entering the cross-border e-commerce space [16][17]. Group 3: New Products - High-tech products are becoming a key focus for Zhejiang's exports, with a reported export value of 199.9 billion yuan in the first seven months, reflecting an 8.7% increase [17]. - The rise of innovative products, such as AI glasses and smart devices, is indicative of a broader trend towards high-value exports, with significant growth in sectors like robotics and communication electronics [27][28]. - The establishment of funds targeting high-end equipment and new materials is aimed at fostering innovation and ensuring that products meet market demands [25][28].