中介服务行业作为市场经济运行的重要纽带，是连接供需两端、畅通要素流通的关键环节，其服务质量 直接关系到企业群众的办事体验和营商环境的整体成色。近年来，随着房产交易市场活跃度提升，部分 中介机构良莠不齐、服务不规范等问题逐渐凸显，少数机构存在服务态度恶劣、虚假宣传误导、巧立名 目收费等行为，甚至通过损害申请人合法权益谋取不当利益，不仅扰乱了正常市场秩序，更破坏了区域 营商环境的公信力，造成了不良社会影响。 大东区营商局将以此次专项行动为契机，持续巩固整治成效，健全长效监管机制，定期开展回头看行 动，严防行业乱象反弹回潮。同时，畅通投诉举报渠道，主动接受社会监督，鼓励企业群众积极参与行 业共治，推动中介服务行业向规范化、专业化、优质化方向发展，多方协同、久久为功，不断擦亮大东 营商环境金字招牌，为区域经济社会高质量发展提供坚实保障。 本报讯 记者赫巍利报道 大东区营商局联合税务、不动产、公安三部门，近日针对房产中介服务全链条 开展专项整治行动。直击虚假宣传、巧立名目收费等8类行业乱象，通过跨部门联合执法与闭环管理， 推动行业规范升级。此次行动旨在筑牢监管防线，提升服务质量，持续优化区域营商环境。 本次联合行动紧扣 ...

Core Viewpoint - The real estate self-media information dissemination ecosystem is facing new challenges for standardized development as short videos and live broadcasts become important channels for public access to real estate information [1][3]. Group 1: Event Overview - The "Sunshine Communication" real estate new media creator empowerment plan and "E Road Red Sail" forum was launched on June 26, guided by various local government departments and organizations [1]. - The event gathered over 500 self-media creators, focusing on "Party Building Leadership + Practical Empowerment" to build a "real, professional, and sunny" online real estate information ecosystem [1][3]. Group 2: Industry Practices - The "Galaxy Plan" by Beike has incubated over 1,000 self-media creators since its launch in 2022, creating a communication matrix with 3 million followers [3][8]. - The plan aims to reconstruct content production standards and knowledge dissemination paths, ensuring that authenticity and professionalism are prioritized [3][4]. Group 3: Compliance Challenges - Emphasis was placed on avoiding predictions without factual basis, unprofessional commentary, and irresponsible hype in real estate self-media content [4][6]. - The need for a balance between traffic and responsibility was highlighted, urging creators to clarify the boundaries of "creative freedom" [4]. Group 4: Self-Regulation Initiatives - A self-discipline declaration was made by nine self-media representatives, focusing on four dimensions: maintaining authenticity, enhancing professional knowledge, promoting city values, and fulfilling social responsibilities [6][10]. - This declaration serves as a commitment from real estate agents to provide more accurate and valuable real estate content services to the citizens of Qingdao [6]. Group 5: Training and Empowerment - The "E Road Red Sail" forum, in collaboration with Beike's "Galaxy Plan," initiated a two-day professional training program to enhance content creation and compliance capabilities for real estate self-media creators [8][10]. - The training included sessions on new media platform operations, effective creation guidelines, and flow conversion analysis, with personalized support provided by industry experts [8][10]. Group 6: Future Initiatives - The "Discover Good Houses in Qingdao" short video competition was launched to encourage creators to visualize and explore livable housing options in the city [10]. - The implementation of this empowerment plan is expected to promote more standardized and professional content creation in Qingdao's real estate new media sector, contributing to the construction of a modern international metropolis [10].