Core Viewpoint - The eye care industry is experiencing rapid growth due to increasing screen time and related eye health issues, leading to a shift from medical treatment to daily maintenance of eye health [1][2]. Group 1: Market Trends - The average screen time for adults in China has reached 6.3 hours per day, resulting in a rise in eye-related problems such as myopia, eye fatigue, and dry eyes [1]. - Eye care consumption has permeated various life scenarios, with products like blue light glasses, artificial tears, and eye patches becoming popular in office settings, while eye care screens and lamps are trending among students [1][2]. Group 2: Consumer Behavior - White-collar workers and students are identified as the primary consumer groups for eye care products, indicating a need for brands to adopt a more lifestyle-oriented approach rather than focusing solely on functionality [2]. - The market is currently facing challenges such as concept hype, exaggeration, and false advertising, prompting consumers to be more discerning and rely on certified products [2]. Group 3: Innovation and Technology - Innovations in technology are driving the eye care industry forward, with many electronic products incorporating eye care features through hardware and software adjustments [1]. - Eye care products are evolving from mere functional tools to symbols of quality living, with features like Bluetooth speakers being added to eye care devices [1].

Core Viewpoint - The article emphasizes the importance of eye care in modern life, particularly due to increased screen time, and promotes the "German VISION Micro Steam Eye Mask" as an effective solution for relieving eye fatigue and enhancing eye health [6][8][19]. Group 1: Product Features - The "German VISION Micro Steam Eye Mask" provides 42°C micro steam three-dimensional care for the eyes and surrounding areas [8][31]. - It is designed to cover the entire eye area, offering a soft touch and quick relaxation for tired eye muscles [10][12]. - The eye mask is recommended for use during lunch breaks or before sleep, with a suggested duration of 15 minutes for optimal relaxation [10][13]. Group 2: Target Audience - The product is particularly beneficial for individuals who spend long hours in front of screens, including office workers, students, and night owls [16][27]. - It is also popular among makeup enthusiasts and those who wear contact lenses, as it helps maintain eye comfort and clarity [14][16]. Group 3: Endorsements and Popularity - The eye mask has received endorsements from the German Ophthalmology Association and is recommended for use in public schools across Germany [21][23]. - It is a top-selling product in Europe, with high demand leading to frequent restocking and bulk purchases by consumers [27][29]. Group 4: Pricing and Availability - The retail price in Europe is €129 per box, but a promotional price of 69 yuan per box (20 pieces) is offered, with limited stock available [29]. - The product is marketed as a premium eye care solution, with a focus on quality and effectiveness [51][52]. Group 5: Ingredients and Benefits - The eye mask contains various high-quality ingredients, including lutein, ginseng extract, and gold peptides, aimed at soothing and nourishing the eyes [36][41]. - It features four layers of blue light protection, helping to mitigate the effects of prolonged screen exposure [46][49].