数字时代，各类电子设备成为日常工作、学习和生活不可或缺的工具。中国互联网络信息中心的数据显 示，成年人日均屏幕使用时间已达6.3小时。长时间用眼带来的近视、视疲劳、干眼症等问题日益突 出，使得护眼从医疗行为转化为日常保养刚需，护眼产品日益受到关注。 当前，护眼产品市场处于快速发展阶段，但行业的繁荣背后也存在概念炒作、夸大其词、虚假宣传等乱 象。消费者要理性看待护眼产品功效，认准认证证书或检测报告，避免盲目跟风"种草"。想要真正护 眼，产品是辅助，科学的用眼方式更加重要。只有从依赖被动补救转向主动防护，我们才能在数字时代 更好地享受生活、工作和学习的乐趣。 （文章来源：经济日报） 创新和技术赋能，给护眼行业带来发展新动力。不少电子产品将硬件护眼和软件护眼作为卖点，通过改 变电子屏面板的光源硬件结构，以及智能调节亮度和色彩的护眼模式，来达到一定护眼效果。为了吸引 消费者，很多护眼产品进行了创新设计改造，例如给护眼仪增加蓝牙音箱功能，使得护眼产品从功能性 工具升级为"品质生活符号"。 虽然全年龄段人群都存在护眼需求，但白领和学生是两大最主要的护眼产品消费群体。当护眼成为一种 生活方式，品牌需要跳出"功能性单品"思维 ...

Industry Overview - The demand for sunscreen products is increasing due to rising temperatures and UV intensity, with social media promoting awareness and expanding the product range beyond basic sunscreen to include hats, sunglasses, and protective clothing [1][9] - The market size of China's sunscreen industry grew from 11.4 billion yuan in 2018 to 16.7 billion yuan in 2021, but saw a decline of 5.51% in 2022 due to pandemic-related restrictions, before recovering to over 20 billion yuan in 2024 [1][9] Product Classification - Sunscreen products can be categorized into hard and soft sunscreen. Hard sunscreen includes items like protective clothing and umbrellas, while soft sunscreen refers to creams and lotions that absorb or reflect UV rays [2][3] Industry Chain - The sunscreen industry consists of three segments: upstream suppliers providing raw materials (like UV filters), midstream manufacturers producing finished products, and downstream sales through e-commerce platforms and retail stores [5] Market Trends - The online retail market in China has expanded significantly, with online retail sales growing from 7.18 trillion yuan in 2017 to 15.23 trillion yuan in 2024, despite a slowdown in growth rate [7] - The core consumer group for sunscreen products remains predominantly female, accounting for over 95%, but there is a rising trend in male consumers, with a compound annual growth rate of 4.61% in male interest in sunscreen sprays over the past five years [11] Competitive Landscape - The Chinese sunscreen market has been historically dominated by foreign brands like Anessa and Shiseido, but domestic brands such as Winona, Proya, and Meifubao are gaining market share [13][15] Company Performance - Winona, a brand under Yunnan Betaini Biotechnology Group, reported a revenue of 4.018 billion yuan in the first three quarters of 2024, a year-on-year increase of 17.09%, but a net profit decline of 28.39% [15] - Proya Cosmetics achieved a revenue of 6.966 billion yuan in the same period, with a year-on-year growth of 32.72% and a net profit increase of 33.95% [17] Future Development Trends - Hard sunscreen products are becoming increasingly popular as consumers seek convenient and effective sun protection options [19] - There is a trend towards cross-industry integration, with sunscreen products combining multiple functions, such as sun protection with whitening or anti-aging properties [20] - The industry is focusing on technological advancements and quality improvements, utilizing new materials and extraction methods to enhance product effectiveness and safety [21]