数字时代，各类电子设备成为日常工作、学习和生活不可或缺的工具。中国互联网络信息中心的数据显 示，成年人日均屏幕使用时间已达6.3小时。长时间用眼带来的近视、视疲劳、干眼症等问题日益突 出，使得护眼从医疗行为转化为日常保养刚需，护眼产品日益受到关注。 当前，护眼产品市场处于快速发展阶段，但行业的繁荣背后也存在概念炒作、夸大其词、虚假宣传等乱 象。消费者要理性看待护眼产品功效，认准认证证书或检测报告，避免盲目跟风"种草"。想要真正护 眼，产品是辅助，科学的用眼方式更加重要。只有从依赖被动补救转向主动防护，我们才能在数字时代 更好地享受生活、工作和学习的乐趣。 （文章来源：经济日报） 创新和技术赋能，给护眼行业带来发展新动力。不少电子产品将硬件护眼和软件护眼作为卖点，通过改 变电子屏面板的光源硬件结构，以及智能调节亮度和色彩的护眼模式，来达到一定护眼效果。为了吸引 消费者，很多护眼产品进行了创新设计改造，例如给护眼仪增加蓝牙音箱功能，使得护眼产品从功能性 工具升级为"品质生活符号"。 虽然全年龄段人群都存在护眼需求，但白领和学生是两大最主要的护眼产品消费群体。当护眼成为一种 生活方式，品牌需要跳出"功能性单品"思维 ...

Core Insights - Children's eye health is facing multiple challenges due to poor indoor lighting, lack of outdoor time, and increased screen time, leading to common issues like eye fatigue and blue light damage [1] - NutraSumma's GlowingPro has launched a liquid lutein product aimed at addressing these eye health concerns, providing a new option for parents [1][5] Nutritional Importance - Lutein and zeaxanthin are key nutrients for eye health, acting as antioxidants and blue light filters, essential for maintaining retinal health and visual function [2][3] - The average daily intake of lutein among Chinese children is only 2.49mg, significantly below the recommended 6mg for eye health [4] Product Development - GlowingPro's liquid lutein product is based on 25 years of nutritional research and features a unique quadruple defense system and a "pure" standard, free from sugars, gels, preservatives, and artificial additives [5][6] - The product utilizes patented microencapsulation technology to enhance bioavailability by 126% [5] Quality Control - GlowingPro implements a strict quality control system throughout the entire production process, using non-GMO marigold sourced from a GAP-certified farm and adhering to international certifications from TGA, FDA, and GMP [8] - Each batch undergoes over 70 safety tests, ensuring the product is free from heavy metals, microorganisms, and common allergens [6][8] Market Impact - The launch of GlowingPro's liquid lutein is expected to significantly contribute to protecting children's eye health in the digital age, positioning it as a vital support for a brighter future for children [9]

Core Insights - The increasing prevalence of electronic devices has heightened awareness of the potential visual hazards associated with prolonged screen exposure, leading to a surge in demand for lutein as a vital nutrient for eye health [1][3] - The children's market for lutein products has become a competitive battleground, driven by rising concerns among parents regarding children's vision health [1][15] Market Overview - The domestic market for lutein is estimated to reach nearly 6 billion yuan, with a compound annual growth rate (CAGR) of 19.8% from 2020 to 2024, significantly outpacing global market growth [4][3] - The eye care sector is the primary contributor to market growth, with annual sales of lutein soft capsules exceeding 200 million bottles [4] Competitive Landscape - The lutein market is characterized by intense competition across both health food and regular food sectors, with no dominant brand currently leading the market [2][20] - Major players in the extraction and processing segment include Chenguang Biotech, DSM, and Kemin, creating a "three-legged" competitive structure [4] Product Development - The market has seen a rapid increase in the registration of lutein health products, with over 150 products registered, primarily in capsule form [7][8] - Innovative product forms such as gummies and ready-to-drink beverages are gaining popularity, with the market for lutein gummies expected to exceed 1.5 billion yuan by 2024 [11] Consumer Trends - The demand for lutein products is driven by the rising incidence of myopia among children, with the overall myopia rate in Chinese children reaching 51.9% [18] - The average price of imported lutein products is significantly higher than that of domestic products, with imported items often exceeding 100 yuan per unit [17] Regulatory Environment - Lutein products are primarily classified as health foods and must undergo a registration process, as they are not included in the approved health food ingredient directory [9][14] - The lack of a clear definition for dietary supplements in China has led to many imported lutein products being marketed as regular foods, despite their health claims [13] Future Outlook - The lutein market is expected to continue evolving, with a focus on product differentiation and innovation to address the challenges of market saturation and consumer trust [20][22] - Companies are encouraged to invest in research and development to create unique products that can withstand competition and avoid the pitfalls of market homogenization [22]