Core Viewpoint - The eye care industry is experiencing rapid growth due to increasing screen time and related eye health issues, leading to a shift from medical treatment to daily maintenance of eye health [1][2]. Group 1: Market Trends - The average screen time for adults in China has reached 6.3 hours per day, resulting in a rise in eye-related problems such as myopia, eye fatigue, and dry eyes [1]. - Eye care consumption has permeated various life scenarios, with products like blue light glasses, artificial tears, and eye patches becoming popular in office settings, while eye care screens and lamps are trending among students [1][2]. Group 2: Consumer Behavior - White-collar workers and students are identified as the primary consumer groups for eye care products, indicating a need for brands to adopt a more lifestyle-oriented approach rather than focusing solely on functionality [2]. - The market is currently facing challenges such as concept hype, exaggeration, and false advertising, prompting consumers to be more discerning and rely on certified products [2]. Group 3: Innovation and Technology - Innovations in technology are driving the eye care industry forward, with many electronic products incorporating eye care features through hardware and software adjustments [1]. - Eye care products are evolving from mere functional tools to symbols of quality living, with features like Bluetooth speakers being added to eye care devices [1].

Core Insights - Children's eye health is facing multiple challenges due to poor indoor lighting, lack of outdoor time, and increased screen time, leading to common issues like eye fatigue and blue light damage [1] - NutraSumma's GlowingPro has launched a liquid lutein product aimed at addressing these eye health concerns, providing a new option for parents [1][5] Nutritional Importance - Lutein and zeaxanthin are key nutrients for eye health, acting as antioxidants and blue light filters, essential for maintaining retinal health and visual function [2][3] - The average daily intake of lutein among Chinese children is only 2.49mg, significantly below the recommended 6mg for eye health [4] Product Development - GlowingPro's liquid lutein product is based on 25 years of nutritional research and features a unique quadruple defense system and a "pure" standard, free from sugars, gels, preservatives, and artificial additives [5][6] - The product utilizes patented microencapsulation technology to enhance bioavailability by 126% [5] Quality Control - GlowingPro implements a strict quality control system throughout the entire production process, using non-GMO marigold sourced from a GAP-certified farm and adhering to international certifications from TGA, FDA, and GMP [8] - Each batch undergoes over 70 safety tests, ensuring the product is free from heavy metals, microorganisms, and common allergens [6][8] Market Impact - The launch of GlowingPro's liquid lutein is expected to significantly contribute to protecting children's eye health in the digital age, positioning it as a vital support for a brighter future for children [9]

Core Insights - The increasing prevalence of electronic devices has heightened awareness of the potential visual hazards associated with prolonged screen exposure, leading to a surge in demand for lutein as a vital nutrient for eye health [1][3] - The children's market for lutein products has become a competitive battleground, driven by rising concerns among parents regarding children's vision health [1][15] Market Overview - The domestic market for lutein is estimated to reach nearly 6 billion yuan, with a compound annual growth rate (CAGR) of 19.8% from 2020 to 2024, significantly outpacing global market growth [4][3] - The eye care sector is the primary contributor to market growth, with annual sales of lutein soft capsules exceeding 200 million bottles [4] Competitive Landscape - The lutein market is characterized by intense competition across both health food and regular food sectors, with no dominant brand currently leading the market [2][20] - Major players in the extraction and processing segment include Chenguang Biotech, DSM, and Kemin, creating a "three-legged" competitive structure [4] Product Development - The market has seen a rapid increase in the registration of lutein health products, with over 150 products registered, primarily in capsule form [7][8] - Innovative product forms such as gummies and ready-to-drink beverages are gaining popularity, with the market for lutein gummies expected to exceed 1.5 billion yuan by 2024 [11] Consumer Trends - The demand for lutein products is driven by the rising incidence of myopia among children, with the overall myopia rate in Chinese children reaching 51.9% [18] - The average price of imported lutein products is significantly higher than that of domestic products, with imported items often exceeding 100 yuan per unit [17] Regulatory Environment - Lutein products are primarily classified as health foods and must undergo a registration process, as they are not included in the approved health food ingredient directory [9][14] - The lack of a clear definition for dietary supplements in China has led to many imported lutein products being marketed as regular foods, despite their health claims [13] Future Outlook - The lutein market is expected to continue evolving, with a focus on product differentiation and innovation to address the challenges of market saturation and consumer trust [20][22] - Companies are encouraged to invest in research and development to create unique products that can withstand competition and avoid the pitfalls of market homogenization [22]