Summary of Meitu Company Conference Call Industry Overview - The beauty and photography enhancement industry is currently stable, characterized by a duopoly between "Byte" and "Photography" systems, with user penetration rates maintained between 20%-23% from Q1 2023 to Q1 2025, indicating a mature market with balanced competition [9][10]. Company Strategies and Developments - Meitu Company maintains a leading position in the competitive beauty enhancement sector through strong channel capabilities and a centralized system, allowing for flexibility in market response and proactive planning [2][5]. - The company has three main development strategies: 1. Core product operation in overseas markets 2. Global expansion of productivity tools like "Meitu Designer" (compared to KAVA) 3. Continuous penetration of AI technology across products to enhance subscription rates [2][5]. Financial Performance - Meitu is transitioning from traffic monetization to subscription monetization, aiming for an overall subscription rate of 4.7% by 2024, doubling from 2022. Subscription revenue is projected to become the main source of income, with gross margins recovering from 15% to 69% [2][6][7]. - Since 2019, subscription revenue has rapidly increased as a proportion of total income, becoming a key pillar of the company's revenue structure [7]. Product and Technology Advancements - AI technology is being utilized for comprehensive product upgrades, including the launch of the "Qixiang" model, which offers features like video generation and text-to-image capabilities, helping maintain market competitiveness [2][8]. - Meitu's core product, Meitu Xiuxiu, holds a dominant market share of approximately 59% in the domestic image editing sector, benefiting from a large and sticky user base [4][11]. Market Position and Competition - Meitu's ecosystem holds a market share of 55.96%, with the "Byte" system following at 22.12%, establishing a strong competitive landscape [10]. - The global creative cloud market is expected to grow significantly, reaching $91 billion by 2027, with Meitu Designer focusing on the e-commerce vertical to reduce design costs for small and medium-sized businesses [4][16]. Future Outlook - Meitu's future focus will shift from advertising to enhancing leading businesses and subscription services, with expectations of strong performance in Southeast Asia due to AI technology [17]. - Collaboration with Alibaba is anticipated to enhance Meitu's technological capabilities and market competitiveness, potentially opening new growth avenues [18]. Long-term Financial Projections - For 2024, domestic and overseas renewal rates are projected at approximately 4% and 5%, respectively, with potential revenue reaching 200 million RMB domestically and 400 million RMB overseas if renewal rates increase [19][20]. Impact of AI on Content Production - The AI era is lowering barriers in content production, and Meitu is positioned to become a significant player in the AIGC field, leveraging its product advantages and rapid response to AI feature iterations [21].

Core Insights - The report indicates that the overall traffic of China's mobile internet is steadily increasing, with average daily usage time and frequency per user reaching 7.97 hours and 117.9 times respectively in June 2025, marking a year-on-year increase of 7.8% and 2.6% [1][1][1] - The growth in user numbers is primarily driven by younger and elderly demographics, with a continued migration of users to first-tier cities, contributing to a recovery in consumer confidence and enhanced online spending capabilities [1][1][1] - There is a significant shift in user engagement towards digital entertainment, particularly in the fields of general entertainment and AIGC (Artificial Intelligence Generated Content), with all internet sectors, except mobile gaming, undergoing AI integration [1][1][1] Industry Trends - The video and photo beautification sectors are experiencing growth in user base due to the AI wave, with the video industry leading in implementation progress [1][1][1] - For instance, Meitu's "Meitu Xiuxiu" app achieved the top ranking in the App Store in Cambodia, Laos, and Brunei in June due to its "AI Flashlight" feature, while the "Beauty Camera" app ranked first in 12 countries including Thailand and Japan with its "AI Dressing" feature, adding over 10 million overseas users [1][1][1] Market Positioning - According to QuestMobile's semi-annual report, Douyin ranks first in user scale within the short video sector, while Meitu Xiuxiu and Beauty Camera lead in the image beautification and photography sectors respectively [1][1][1]