创意设计

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美图公司20250820
2025-08-20 14:49
美图公司通过强大的渠道能力和中台体系,在竞争激烈的美颜赛道保持 领先地位,能够灵活应对市场变化并前瞻布局,持续挖掘新的付费功能。 美图区分的三大发展策略包括:海外市场核心产品力运营、生产力工具 "美图设计师"的全球拓展(对标 KAVA)、以及 AI 技术在产品各方面 的持续渗透,提升付费率。 美图区分从流量变现转型为订阅变现,推动整体付费率在 2024 年达到 4.7%,较 2022 年翻倍,订阅收入成为公司收入的主要来源,同时毛利 率从 15%回升至 69%。 美图区分利用 AI 技术进行全线产品升级,如发布"奇想"大模型,提供 视频生成、文生图片等功能,并通过快速实现前沿影像功能保持市场竞 争力。 拍摄美化行业呈现双寡头格局,即"字节系"和"拍摄系",市场稳定, 用户渗透率维持在 20%-23%之间,美图系在生态链方面占据 55.96% 的市场份额。 Q&A 美图公司 20250820 摘要 从流量变现转型为订阅变现对美图区分带来了显著影响。早期依靠广告流量模 式变现,如售卖手机开瓶广告等形式,而近年来主推订阅付费模式,与用户核 心需求一致,因此用户愿意为好的付费权益买单。截至 2024 年整体付费率达 ...
奥雅股份创现能力7倍跃升 以RWA革新激活文旅IP价值
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-20 11:01
Core Viewpoint - Aoya Co., Ltd. has demonstrated significant progress in various sectors, leveraging its comprehensive capabilities in design, consulting, and operations to activate large-scale existing assets and achieve strong cash flow growth amid the real estate transformation period [1][2][13]. Financial Performance - Aoya reported a revenue of 197 million yuan, slightly down from the previous year, while the net profit attributable to shareholders showed a notable increase of 68.72%, indicating a significant reduction in losses [1]. - The operating cash flow surged approximately 681.71% to 52.76 million yuan compared to the same period last year, reflecting enhanced cash-generating capabilities from operational activities [3][5]. Strategic Initiatives - The company is actively engaging in urban renewal projects, including a 1.275 billion yuan investment in the Luoyang Guanlin area and a 300 million yuan investment in the Quzhou Yanjia Island cultural tourism project, showcasing its full-chain operational advantages [1][3]. - Aoya's "AI + IP" dual-engine strategy is effectively transforming policy dividends, AI trends, and IP operations into sustainable growth momentum, with significant advancements in activating existing assets and developing new productive capacities [2][14]. Market Trends and Policy Alignment - The shift from a land-based economy to a space economy necessitates a focus on urban renewal, with government policies increasingly emphasizing the need for "good housing" and comprehensive urban renewal initiatives [3][4]. - Aoya's strategic focus on urban renewal aligns with national policies, enhancing its ability to activate large existing asset values and achieve explosive growth in operating cash flow [13][14]. Technological Advancements - The introduction of the "Aoya Urban Cultural Tourism Renewal Model (urban flow 3.0)" aims to address key pain points in the traditional design industry, significantly improving efficiency and reducing costs [10][12]. - Aoya has launched the "Lingtan" feature of its AI engine, which utilizes over 70 million POI data points to enhance decision-making and operational efficiency in urban planning [10][11]. IP Development and Cultural Integration - Aoya is focusing on the international IP market, with its "Joykey" initiative aimed at creating a comprehensive IP ecosystem through incubation, authorization, and operation [6][8]. - The company has successfully launched several popular original IPs and is exploring digital asset strategies through partnerships with technology firms, enhancing the monetization of its IP assets [7][8].
上海真真岛创意设计有限公司成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-08-19 21:33
天眼查App显示,近日,上海真真岛创意设计有限公司成立,法定代表人为张玉琬,注册资本10万人民 币,经营范围为一般项目:专业设计服务;组织文化艺术交流活动;文艺创作;信息咨询服务(不含许 可类信息咨询服务);会议及展览服务;广告设计、代理;广告制作;摄影扩印服务;品牌管理;礼仪 服务;企业形象策划;市场营销策划;软件开发;项目策划与公关服务;数字内容制作服务(不含出版 发行);互联网销售(除销售需要许可的商品);服装服饰零售;服装服饰批发;针纺织品及原料销 售;针纺织品销售;二手日用百货销售;鞋帽批发;鞋帽零售;珠宝首饰批发;珠宝首饰零售;工艺美 术品及收藏品批发(象牙及其制品除外);工艺美术品及收藏品零售(象牙及其制品除外);日用品批 发;日用百货销售;家居用品销售;皮革制品销售。(除依法须经批准的项目外,凭营业执照依法自主 开展经营活动)。 ...
加强交流,推动合作,“深台创意设计行”活动在深圳举办
Nan Fang Du Shi Bao· 2025-08-15 14:32
8月11日至14日,由中芬设计园海峡两岸青年创业基地策划举办的"深i台湾 以'礼'相见——深台创意设 计行"(以下简称"创意行")活动在深圳举行。 参访团一行还前往深圳市光明区,走访了光明区城市规划展览馆以及龙近源科技、美盈森等企业,在光 明侨院与当地设计、制造领域代表进行座谈,围绕文创产业合作、产品包装创新设计等主题展开热烈交 流。 除了园区和企业考察,活动还融入了文旅体验环节。创意行成员先后走进华侨城创意文化园、虹桥公 园、万象天地等地,沉浸式感受深圳的城市魅力。 据悉,未来,创意行成员计划以"伴手礼"为载体,开展设计共创,推出具有情感温度的文化创意作品。 中芬设计园副总经理朱晓民表示,中芬设计园将继续发挥海峡两岸青年创业基地的桥梁作用,深化青年 交流合作,打造更多具有国际视野与中华文化底蕴的原创品牌与创意成果。 采写:南都N视频记者 王睦广 本次创意行活动通过参访交流、地标游览等形式,开启了一场融合创意设计与文化体验的精彩之旅,促 成多家企业在包装设计、品牌推广、文化创意等领域达成合作意向,并助力加强深台青年交流,增进情 谊。 活动期间,来自台湾包装设计协会、新北市食品销售行业协会的企业家、青年代表走进 ...
成都青羊举行“立园满园”产业招商推介大会 共拓兴业版图
Zhong Guo Xin Wen Wang· 2025-07-10 05:42
Core Points - The Chengdu Qingyang District hosted the "Liyuan Manyuan" industrial investment promotion conference as part of the 2025 China Mobile Industry Investment Ecological Cooperation Conference, aiming to attract enterprises and promote local economic development [1][3][6] Group 1: Industrial Development - The Qingyang District is leveraging its industrial parks to attract businesses, showcasing the vibrant economic and social development in the area [3][4] - The Aviation National Innovation Center Industrial Park, covering 203 acres, focuses on aviation equipment R&D, satellite internet, and industrial software, attracting leading companies like Weier Technology [3][4] - The Aviation High-end Equipment Intelligent Manufacturing Industrial Park has already welcomed high-end manufacturing companies, contributing to the local industrial ecosystem [4][7] Group 2: Business Environment - The Qingyang District emphasizes a supportive business environment, with policies aimed at enhancing the competitiveness of the local economy and attracting quality enterprises [6][9] - The "1+5" industrial development policy framework supports key industries such as aviation, finance, and cultural tourism, providing financial assistance and services to foster innovation and talent development [9] Group 3: Investment Opportunities - Many enterprises expressed strong interest in investing in Qingyang, citing the well-developed infrastructure and high industry concentration as key factors for their potential collaboration [5][8] - Companies like Hertz Technology are considering establishing branches in Qingyang, highlighting the area's potential for market expansion [8] Group 4: Policy Support - Qingyang's government has implemented substantial support policies to enhance the business environment, including a comprehensive "1+5+N" policy system to assist enterprises at various development stages [9] - The rapid administrative processes in Qingyang, such as the swift registration and office setup for new companies, have been positively noted by business leaders [9]
连接全球创意,打造城市美学实践网络
Nan Jing Ri Bao· 2025-07-03 02:30
Group 1 - The 2025 Nanjing Creative Design Week opened on July 2, featuring various artistic performances and installations aimed at engaging children and promoting their perspective in urban design [1] - The "Art Intervention Project around Chicken Mountain" was launched, focusing on the theme of "returning the city to children," involving young artists and designers to create spaces that are more accessible and perceptible from a child's viewpoint [1] - The design week aims to connect various public cultural facilities in the area, creating a "children's travel network" to enhance Nanjing's summer cultural tourism market [1] Group 2 - A key focus of this year's design week is the revitalization of urban spaces, particularly through micro-space transformations in streets and alleys [2] - The "Nanjing JIE Head Creative Tour Plan" was initiated, employing strategies like street signage systems, street art installations, and public space enhancements to improve cultural recognition and public accessibility [2] - The "Wall Scene Future - Global Youth Design Co-Creation Action" project was announced, inviting global youth to design public art installations and services around the Nanjing city wall, in collaboration with several renowned universities [2] Group 3 - The design week will run until October, focusing on using art for spatial renewal, design for heritage revitalization, and innovation to enhance cultural tourism [3] - The initiative aims to integrate public space reconstruction, youth talent cultivation, citizen participation, and cultural industry collaboration into a comprehensive urban aesthetic practice network [3]
★创新引擎激活中小企业发展动能 2024年北交所上市公司超八成盈利
Shang Hai Zheng Quan Bao· 2025-07-03 01:56
Core Insights - In 2024, companies listed on the Beijing Stock Exchange (BSE) achieved a total revenue of 180.845 billion yuan, with 85% of firms reporting profitability, showcasing a high-quality development amid a complex economic environment [1][2] - The focus on innovation has driven steady growth, with total R&D investment exceeding 9.1 billion yuan and a patent count reaching 26,900, reflecting a robust commitment to technological advancement [3] Revenue and Profitability - The 265 listed companies reported an average revenue of 682 million yuan, with 31 companies exceeding 1 billion yuan in revenue [2] - Total net profit reached 11.03 billion yuan, with 225 companies profitable and 120 companies showing year-on-year profit growth [2] Innovation and R&D - R&D investment totaled over 9.1 billion yuan, with more than 60% of companies increasing their R&D spending [3] - The average R&D intensity reached 5.04%, with 41 companies exceeding 10% in R&D intensity [3] Growth of Small and Medium Enterprises (SMEs) - SMEs accounted for 80% of BSE-listed companies, generating a total revenue of 104.78 billion yuan, marking a 6.76% year-on-year increase [3] - Notable companies like Parallel Technology and Derui Lithium Battery demonstrated significant growth through innovation and operational efficiency [3] "Specialized, Refined, Unique, and Innovative" Strategy - Over half of the listed companies have been recognized as national "little giant" enterprises, with several receiving prestigious awards for technological advancements [4] - The focus on specialized innovation has contributed to the vitality of SMEs within the BSE [4] Shareholder Returns and Market Confidence - More than 90% of profitable companies announced dividend plans, with total dividends amounting to 5.968 billion yuan, representing 43% of net profits [4] - The companies also initiated 28 new share buyback plans, with a total proposed buyback amount exceeding 798 million yuan [4][5] Investor Relations and Market Management - BSE-listed companies engaged in over 7,000 institutional research activities and conducted more than 300 investor relations events [5] - All listed companies are set to hold annual performance briefings to communicate their high-quality development strategies [5]
当一名商人决定“向善”
虎嗅APP· 2025-06-27 13:23
Core Viewpoint - The article emphasizes the importance of sustainable business practices and how companies can integrate social value with commercial value from their inception, creating a positive cycle of "doing good" in business [4][18]. Group 1: Sustainable Business Practices - Patagonia, a pioneer in integrating environmental protection into business, has consistently prioritized sustainability, exemplified by its provocative 2011 advertisement urging consumers not to buy unnecessary products [6][8]. - The company donates 1% of its sales to environmental causes and has a long history of using recycled materials in its products, showcasing a commitment to sustainable practices [8][9]. - Patagonia's approach to community engagement includes making stores community-friendly spaces, which fosters trust and loyalty among consumers [9]. Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company founded in 2011, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [10][11]. - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health and well-being [11]. - Seven Year Organic Rice Wine, founded by Shao Ruyi, transitioned from organic vegetable farming to organic rice cultivation, ultimately creating a sustainable business model that supports local agriculture [13][14]. Group 3: Design and Sustainability - REDO, a design company, focuses on integrating sustainability into the design process, aiming to reduce waste significantly through innovative design solutions [20][21]. - The company collaborates with brands to repurpose materials, such as turning used glass bottles into sustainable products, thereby reducing carbon emissions [21]. - REDO's efforts highlight the importance of public education and talent development in promoting sustainable design practices [21]. Group 4: B Corp and Shared Value - The concept of "benefit" is central to the discussion, with B Corps redefining business success to include social and environmental responsibilities alongside financial performance [22][24]. - The article notes that there are currently 71 certified B Corps in mainland China, indicating a growing movement towards businesses that prioritize broader stakeholder interests [24]. - The relationship between ESG (Environmental, Social, Governance) and B Corp principles is highlighted, suggesting that both frameworks can enhance a company's sustainable development path [24].
当一名商人决定生而“向善”
Hu Xiu· 2025-06-27 03:51
Core Insights - The article discusses the concept of "business for good," highlighting how companies can integrate sustainability into their core operations from the very beginning [5][24] - It emphasizes the importance of long-term thinking in business, where social value and commercial value can coexist and enhance each other [5][24] Group 1: Sustainable Business Practices - Patagonia is highlighted as a pioneer in integrating environmental protection into its business model, known for its durable outdoor clothing and commitment to sustainability [6][10] - The company has a history of provocative marketing, such as its 2011 ad urging consumers not to buy its products to reduce environmental impact [8] - Patagonia donates 1% of its sales to environmental causes and has been using recycled materials since 1993, showcasing its commitment to sustainable practices [8][10] Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [11][12] - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health [12] - QiYue, an organic rice wine company, transformed its business model from organic vegetable farming to organic rice production, using traditional methods to promote sustainability [14][15] Group 3: Community and Consumer Engagement - Both Patagonia and MuMo focus on building community relationships, with Patagonia's stores serving as community hubs [10][19] - QiYue's approach to organic farming has led to visible ecological improvements in the surrounding area, demonstrating the impact of sustainable practices on local ecosystems [16][18] - Consumers are increasingly willing to pay for products that are organic, natural, and sustainable, indicating a shift in market demand towards ethical consumption [18][19] Group 4: Design and Sustainability - REDO, a design company, integrates sustainability into its creative processes, aiming to reduce waste and carbon emissions through innovative design [21][23] - The company collaborates with brands to repurpose materials, such as reusing glass bottles to minimize environmental impact [21][23] - REDO faces challenges in public education and talent development to further its sustainable design initiatives [23] Group 5: B Corp and Social Responsibility - The concept of "benefit corporations" (B Corps) is introduced, emphasizing a broader definition of business success that includes social and environmental responsibilities [24][25] - B Corps are seen as a framework for companies to assess their impact on various stakeholders, promoting transparency and accountability in business practices [25] - The article suggests that sustainable practices can create long-term competitive advantages, even if they do not yield immediate financial returns [18][25]
郭元强调研数字创意产业发展探索文化和科技融合有效机制推动数字创意产业高质量发展
Chang Jiang Ri Bao· 2025-06-25 07:30
Group 1: Digital Creative Industry Development - The digital creative industry is a strategic emerging industry strongly promoted by the state, playing a significant role in cultural industry development and meeting the spiritual and cultural needs of the public [3] - Wuhan has a solid foundation for the development of the digital creative industry due to its rich cultural resources, deep cultural heritage, and a large pool of innovative talent [3] - The government emphasizes the importance of leveraging opportunities and fully utilizing the chain-long system to promote the rapid development of the digital creative industry through comprehensive planning in industrial layout, policy support, and resource allocation [3] Group 2: Company Innovations and Initiatives - Weipai Network Technology Co., Ltd. focuses on creating classic IP and internet products, recognized as a key cultural export enterprise, and is encouraged to enhance its influence by producing more original quality products and expanding both domestic and international markets [1] - Wuhan University of Technology Digital Communication Engineering Co., Ltd. has launched the first AI model in the publishing industry, BOOKSGPT, to facilitate the digital transformation of traditional publishing [2] - Yihua Kaitian Cultural Communication Co., Ltd. is encouraged to continue deepening its focus on the digital content industry and creatively transform traditional Chinese culture through animation and gaming [1]