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新图景 新风尚 新举措——上海文旅行业“新”光熠熠
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-27 23:34
新华财经上海10月28日电 随着周末的结束,第十届的陆家嘴国际咖啡文化节也顺利闭幕。在本届咖啡 节上,人气最旺的"国际城市漫游"板块再度扩容,进一步建构"咖啡+文化"多维感官矩阵。如今的陆家 嘴国际咖啡文化节,已成长为全国咖啡领域标志性的文化现象,也体现了上海这座城市在文旅领域的时 尚与包容。 历经40余年的探索和发展,上海市旅游业形成了一批独具特色的都市旅游资源,走出了一条"都市型、 综合性、国际化"的特色旅游发展之路。 构建"近悦远来"的文旅生态 今年前三季度,上海接待入境游客超过632万人次,同比增长37.14%;第三十六届上海旅游节带动消费 超3000亿元;国庆中秋假期接待游客超2500万人次……多项亮眼的成绩,彰显了上海市文旅消费在扩内 需、稳增长中的重要作用。 从久负盛名的上海影视乐园,到科技赋能的昊浦影视基地,再到新地标G60科创云廊,上海市松江 区"远看青山绿水,近看人文天地"。2025年前三季度,松江区实现旅游收入120.48亿元,同比增长 0.69%;接待旅游人数1554.95万人次,同比增长6.86%。 在上海徐汇区,衡复风貌区以海派文化为底色,融汇设计、时尚与消费新场景,持续释放都市魅 ...
新图景 新风尚 新举措 上海文旅行业“新”光熠熠
Shang Hai Zheng Quan Bao· 2025-10-27 20:30
Group 1: Industry Overview - The 10th Lujiazui International Coffee Culture Festival has successfully concluded, showcasing the integration of "coffee + culture" and highlighting Shanghai's status as a fashionable and inclusive city in the cultural tourism sector [1] - Shanghai's tourism industry has developed unique urban tourism resources over 40 years, establishing a path characterized by "urban, comprehensive, and international" tourism development [1] Group 2: Tourism Performance - In the first three quarters of this year, Shanghai welcomed over 6.32 million inbound tourists, a year-on-year increase of 37.14% [2] - The 36th Shanghai Tourism Festival generated over 300 billion yuan in consumption [2] - During the National Day and Mid-Autumn Festival holiday, Shanghai received over 25 million tourists [2] Group 3: Regional Highlights - In the Songjiang District, tourism revenue reached 12.05 billion yuan in the first three quarters of 2025, a year-on-year increase of 0.69%, with 15.55 million tourists, up 6.86% [2] - The Xuhui District is enhancing urban charm through the integration of design, fashion, and new consumption scenes, while the Caohejing area is gathering top enterprises and talents in the gaming industry [2] Group 4: Policy and Development Initiatives - Shanghai's government has launched a three-year action plan (2025-2027) to promote high-quality tourism development, aiming to make Shanghai the top destination for inbound tourism and urban tourism [3] - The "Shanghai Theme Park Layout Plan" was released, outlining a world-class theme park matrix [3] - A "Ten-Hundred-Thousand" investment blueprint for 2025 was introduced, featuring ten landmark projects and a hundred billion yuan annual investment [3] Group 5: Corporate Engagement - Numerous listed companies in the cultural tourism sector are actively contributing to Shanghai's development, exploring new business models that integrate content investment, distribution, and IP operation [4] - The World Skills Museum, created by Fengyuzhu, has become a significant landmark in Shanghai, emphasizing the integration of technology into cultural experiences [4] - The Oriental Pearl Tower has transformed into a giant CHIIKAWA-themed world, attracting many visitors and enhancing user engagement through diverse business offerings [4] Group 6: Technological Contributions - Roman Holdings is enhancing Shanghai's cultural tourism through digital light and shadow experiences, contributing to the vibrant night scene and overall city vitality [5] - A national event for cultural tourism listed companies was held in Shanghai, with nearly 100 companies participating to explore local projects and engage in business matchmaking [5]