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在非遗光影中寻根 于科技幻境里欢腾
Hang Zhou Ri Bao· 2026-02-24 02:45
临平超山风景名胜区首次开启夜游专场。 灵山景区新春庙会,机器人互动环节深受游客喜爱。 《国色芳华》IP主题沉浸式灯会暨桐乐汇生活市集在桐庐举行。 萧山"河上龙灯胜会"。 刚刚过去的"最长春节假期",许多人停下匆匆脚步,在家门口寻一份"最杭州"的年味。 光影里触摸千年文脉 春节期间,漫步临安街头,《太平年》"刮"起的"吴越风"依然浓烈。在临安衣锦街钱武肃王陵园的 入口处,义乌游客徐永刚正与儿子徐梓宸分享着钱镠与吴越国的点滴过往。父子俩上午先后打卡了吴越 文化博物馆和衣锦城遗址博物馆,准备在离开临安之前参观钱王陵园,深度了解一下吴越国王钱镠。钱 王陵园管理所副所长周龙介绍,春节期间,每天前来参观的游客有近2000人次,比往日增加了五到七 成。在与钱王陵园一路之隔的衣锦城遗址博物馆,前去参观的市民游客更是摩肩接踵。"初一至初四, 日访客量均超过5000人次。"票务处工作人员贾先生介绍,超过一半的游客都是看了《太平年》之后来 临安"寻根"。 "太平年"游主题线路是余杭在春节期间打造的复合型消费场景之一,串联历史遗址、文化场馆与民 俗体验,吸引了大批游客循着"钱氏印记"深度探访安乐塔、安乐禅寺、通济桥、苕溪等沿线景点。 ...
新图景 新风尚 新举措——上海文旅行业“新”光熠熠
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-27 23:34
Group 1: Event Highlights - The 10th Lujiazui International Coffee Culture Festival successfully concluded, showcasing the "Coffee + Culture" concept and enhancing Shanghai's status as a cultural tourism hub [1] - The festival has become a significant cultural phenomenon in the national coffee sector, reflecting Shanghai's fashion and inclusivity in the cultural tourism field [1] Group 2: Tourism Performance - In the first three quarters of this year, Shanghai welcomed over 6.32 million inbound tourists, marking a year-on-year increase of 37.14% [2] - The 36th Shanghai Tourism Festival generated over 300 billion yuan in consumption, while the National Day and Mid-Autumn Festival holiday period saw over 25 million tourists [2] - In the Songjiang District, tourism revenue reached 12.05 billion yuan, a 0.69% increase, with 15.55 million tourists, up 6.86% year-on-year [2] Group 3: Policy and Development Initiatives - Shanghai's government has launched a three-year action plan (2025-2027) aimed at high-quality tourism development, positioning the city as a top destination for inbound tourism and urban tourism [3] - The "Shanghai Theme Park Layout Plan" was released, outlining a world-class theme park matrix with a dual-core and multi-point approach [3] - The "2025 Shanghai Cultural Tourism Investment Blueprint" was introduced, featuring ten landmark projects and a billion-yuan annual investment plan [3] Group 4: Corporate Engagement in Cultural Tourism - Numerous listed companies in the cultural tourism sector are actively contributing to Shanghai's vibrant cultural landscape, enhancing the city's appeal [4] - The film industry in Shanghai is expanding its artistic boundaries through a full-chain business model that includes content investment, distribution, and IP operation [4] - The World Skills Museum, created by Fengyuzhu, has become a popular landmark, integrating technology into cultural experiences [4] Group 5: Innovative Projects and Collaborations - The Oriental Pearl Tower has transformed into a giant CHIIKAWA-themed world, attracting significant visitor interaction [5] - Roman Holdings is enhancing Shanghai's cultural tourism through digital light and shadow experiences, contributing to the city's vibrant night scene [5] - A national event for cultural tourism listed companies was held in Shanghai, facilitating on-site inspections and business matchmaking [5]