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微博发布2025年热搜趋势报告 热搜“爆”了434次
Sou Hu Cai Jing· 2026-02-11 09:52
Group 1 - The core viewpoint of the report is that Weibo's trending topics in 2025 show a significant increase in activity, with a notable focus on social, entertainment, and vertical fields [1][3] - In 2025, Weibo's trending topics experienced a high-frequency explosion, with the term "explosion" appearing 434 times, and "response" being the most frequently listed keyword [3] - Social issues accounted for 28% of trending topics, with 94% of these social hot topics originating from media reports, highlighting Weibo's role as a core platform for public discourse [3] Group 2 - The 15th National Games led the annual events with 2041 trending topics, followed by the movie "Nezha: Birth of the Demon Child" and the 93rd National Day parade, indicating high public interest in national events [3] - In 2025, vertical field trending topics surged, with interest-based topics making up 33%, surpassing social issues, indicating a shift in user attention towards specialized and hardcore content [3] - In the digital automotive sector, Xiaomi's SU7 topped the annual automotive events, while Apple and Huawei continued to lead in mobile phone industry trends [7] Group 3 - The gaming sector saw a transition with "Love and Deep Space" surpassing "Honor of Kings" to become the most talked-about game of 2025 [11] - Entertainment topics accounted for 39% of trending topics, showcasing the diverse blossoming of the cultural and entertainment industry on Weibo [11] - The most influential celebrities of the year included Xiao Zhan, Liu Yuning, and Dilireba, with the film and television market dominated by blockbuster IPs [11]