Core Insights - The Ministry of Commerce and nine other departments issued a notice on September 2025 to expand service consumption, proposing five key measures aimed at enhancing service consumption across various sectors [2][13]. - The five measures are interconnected, creating a comprehensive mechanism that addresses both supply and demand sides, with the most benefited sectors being cultural tourism, leisure entertainment, sports health, medical care, and the integration of "digital + services" [3][4]. Measure Summaries - **Cultivating Service Consumption Promotion Platforms**: This serves as the foundational framework for service consumption, supporting the upgrade of various consumption platforms, both online and offline, to reduce transaction costs and enhance consumer experience [3][4]. - **Enriching High-Quality Service Supply**: This is the core engine aimed at solving the "what to consume" issue by increasing the availability of high-quality and diverse service products, thus stimulating consumer demand [3][4]. - **Stimulating Incremental Service Consumption**: This measure focuses on creating scenarios and demands to convert potential consumption capacity into actual behavior, injecting continuous customer and capital flow into the market [3][4]. - **Strengthening Financial Support**: This acts as the "blood" of the system, guiding financial resources towards the service consumption sector, enabling consumers to spend and businesses to innovate [3][4]. - **Improving Statistical Monitoring Systems**: This serves as the "brain" of the policy, ensuring that the entire system can adapt flexibly based on actual conditions, allowing for precise governance and continuous optimization [3][4]. Industry Opportunities - The transition from "material consumption" to "service consumption" is a significant historical trend, with industries such as cultural tourism, leisure entertainment, sports health, and medical care expected to benefit the most as GDP per capita exceeds $12,000 [5][6]. - New business models in cultural tourism and leisure, such as immersive experiences and night economy activities, are anticipated to see explosive growth due to policy encouragement [5][6]. - The aging population is driving demand for home care, community care, and high-end elderly care services, alongside health management and psychological counseling, indicating a vast market potential [6][5]. - The integration of "digital + services" is crucial for enhancing efficiency and creating new supply, with continuous innovation expected in online education, telemedicine, and digital cultural tourism [6][5]. Policy Implementation - The service consumption quality improvement initiative is a long-term quality revolution aimed at enhancing service quality and variety, ultimately rebuilding consumer confidence and stabilizing consumption [7][8]. - The combination of long-term quality improvement actions and short-term promotional activities is designed to stimulate consumption effectively [7][8]. - The successful implementation of these policies hinges on breaking down barriers, providing targeted support for various sectors, and ensuring a transparent and efficient policy execution process [9][10].