Group 1 - The event represents a new chapter in Sino-French cultural exchange, showcasing the integration of music, technology, and health [1][10] - The company, 巨星传奇, focuses on IP creation and operation, having developed notable IPs like "周同学" and "刘教练," with a combined fan base of 280 million [5][10] - The interaction with the robot "巨星狗" highlights the company's innovative approach to blending technology with cultural experiences, aiming for deeper strategic cooperation with partners [8][10] Group 2 - The visit by the French media group to 巨星传奇 reflects the deepening cultural exchange between China and France, moving beyond traditional cultural outputs to modern IPs and health trends [11] - The engagement with "周同学" and the fitness session led by "Coach Liu" demonstrates the effectiveness of the company's IP operation model in fostering emotional connections and cultural resonance [10][11] - The event illustrates how contemporary cultural exchanges are evolving, incorporating elements like trendy IPs and smart technology, thus enriching the experience of cultural interaction [11]

Core Perspective - The article highlights the emergence of the "Perceiving China" cultural IP as a significant initiative to promote Chinese culture globally, particularly through innovative collaborations with international brands and artists [1][2][8]. Group 1: Cultural Promotion and Collaboration - "Perceiving China" is positioned as a cultural IP that transcends traditional one-way cultural output, aiming for a more interactive global cultural exchange [3][8]. - The initiative includes collaborations with notable entities such as Rolling Stone, CPD, and Feng Chen Wang, showcasing a blend of traditional Chinese cultural symbols with modern design [3][8]. - The "Perceiving China" exhibition at Hong Kong's ComplexCon serves as a platform for this cultural dialogue, featuring a visually striking display that merges Eastern and Western aesthetics [3][4]. Group 2: Product Offerings and Cultural Significance - The product line includes T-shirts, hoodies, pet clothing, hats, and bamboo bags, all infused with Chinese cultural elements while maintaining a contemporary fashion appeal [5][7]. - The collaboration with Rolling Stone features designs that combine rock elements with traditional Chinese calligraphy, symbolizing a fusion of rebelliousness and subtlety [5][7]. - The overarching goal of "Perceiving China" is not merely to sell products but to promote and share Chinese culture on a global scale, emphasizing cultural confidence and creativity [7][9]. Group 3: Future Vision and Impact - The initiative aims to continue evolving by interpreting traditional culture through a modern lens and collaborating with more international brands and artists [8]. - "Perceiving China" seeks to redefine cultural communication, moving from a one-way output to a co-creative global dialogue, thereby enhancing the global recognition of Chinese design [8][9].