在上海市中心的一家商场，透过一家店的橱窗，小猫、小狗们被安置在每个玻璃格子里，左上方的标签 还写明了"商品"种类、品种、性别、疫苗注射情况以及性格。 "商场的目的很明确，就是引流。宠物和二次元一样，现在是购物中心和商场吸引年轻人和中年客群的 重要抓手。"何绮玥直言。 2024年中国城镇宠物（犬猫）消费市场规模超过3000亿元，预计2027年将突破4000亿元。特别是养宠的 年轻群体占比不断扩大。正如何绮玥所言，宠物店成为线下商业体吸引消费者的重要抓手。 宠物店成商场"新宠"，有商场金店退租欲引入宠物摄影店 2023年，英宠摄影在北京朝阳合生汇商场开出第一家门店，2025年3月又受邀在"1733商业空间"开了门 店。如今，这股风潮也出现在王府井（600859）、西单等传统百货以及万达等大型商业集团中，它们正 在布局宠物友好楼层，英宠摄影也收到多家商场的入驻邀请。 商场内，在玻璃箱子里的宠物被展示和售卖 图片来源：每经记者 范芊芊 摄 在它们身边的货架上，摆着宠物零食、衣服、清洁护理用品以及玩具，店里还提供宠物清洗服务。如果 在这儿买上一只小猫或小狗，宠物的日常吃喝玩乐及用品也可以一站式配备齐全。 商场宠物门店售 ...

在它们身边的货架上，摆着宠物零食、衣服、清洁护理用品以及玩具，店里还提供宠物清洗服务。如果在这儿买上一只小猫或小狗，宠物的日常吃喝玩乐及 用品也可以一站式配备齐全。 在另一家高端商场，一只躺在恒温玻璃展柜里的拿破仑猫，身价58888元，它的邻居们的标价也是成千上万元。再往里，挤满了来撸猫的年轻人，有妈妈带 着三四岁的小孩，也有年轻的情侣。"妈妈，你看它醒了！""这只小猫好可爱！"这里不时传来喜悦的交流声，还有忙碌的手机摄像。 9月下旬，《每日经济新闻》记者走访多家商场，看到各种宠物活体店、用品店、食品零售店和集合店。而在北京的商场，一家宠物摄影店办起了摄影展。 在全国各地，越来越多的宠物店进驻商场。 "以前我们（宠物店）想进商场，但很多商场不让进；现在商场主动来找我们入驻，几乎每个月都有邀请。"英宠摄影创始人何绮玥表示，近两年，线下商业 体对宠物业态的态度发生了转变，今年尤其明显。 每经记者｜舒冬妮 范芊芊 包晶晶 每经编辑｜张海妮 在上海市中心的一家商场，透过一家店的橱窗，小猫、小狗们被安置在每个玻璃格子里，左上方的标签还写明了"商品"种类、品种、性别、疫苗注射情况以 及性格。 商场内，在玻璃箱子里的宠物被 ...

Core Insights - The pet consumption market in urban China is projected to exceed 300 billion yuan by 2024, with pet owners increasingly willing to invest in food, medical care, products, and services for their pets [1] - The shift in pet ownership perception is moving from basic care to treating pets as family members, leading to an upgrade in consumption patterns [1][10] Pet Baking Industry - The pet baking segment is gaining traction, with unique offerings such as lactose-free cakes tailored for pets, reflecting a growing demand for personalized pet products [2][3] - The market has evolved from limited options to a wide variety of over a hundred cake designs, with prices ranging from 138 yuan to over 1,000 yuan for elaborate dessert tables [2][3] - The entry of established brands like Holiland into the pet baking market indicates a growing interest and potential for expansion in this niche [3] Pet Fashion Industry - The pet fashion market is estimated to reach approximately 3.5 billion yuan, with a penetration rate of 63.5% for dog apparel and 43.3% for cat apparel by 2024 [5][6] - The trend is shifting towards high-end, customized pet clothing, with a focus on comfort and style, catering to the growing demand for pet fashion as a social statement [4][6] - The concept of pets as fashion companions is becoming popular, with pet owners increasingly investing in stylish outfits for social outings [4][6] Pet Photography Services - The pet photography industry is witnessing a rise in demand, with services tailored to capture memorable moments for pets, especially for aging or ill animals [8][9] - Pet owners are increasingly seeking to document their pets' lives, reflecting a desire to preserve memories as pets are viewed as family members [9] Overall Pet Economy Trends - The pet economy is rapidly evolving, with a significant focus on emotional value and personalized experiences for both pets and their owners [10][11] - The market is expected to follow trends similar to the baby economy, transitioning from basic needs to more emotional and experiential offerings [10] - Future developments in the pet economy will likely include integrated services such as pet-friendly dining and community spaces, enhancing the overall pet ownership experience [11]

Core Perspective - The article highlights the emergence of the "Perceiving China" cultural IP as a significant initiative to promote Chinese culture globally, particularly through innovative collaborations with international brands and artists [1][2][8]. Group 1: Cultural Promotion and Collaboration - "Perceiving China" is positioned as a cultural IP that transcends traditional one-way cultural output, aiming for a more interactive global cultural exchange [3][8]. - The initiative includes collaborations with notable entities such as Rolling Stone, CPD, and Feng Chen Wang, showcasing a blend of traditional Chinese cultural symbols with modern design [3][8]. - The "Perceiving China" exhibition at Hong Kong's ComplexCon serves as a platform for this cultural dialogue, featuring a visually striking display that merges Eastern and Western aesthetics [3][4]. Group 2: Product Offerings and Cultural Significance - The product line includes T-shirts, hoodies, pet clothing, hats, and bamboo bags, all infused with Chinese cultural elements while maintaining a contemporary fashion appeal [5][7]. - The collaboration with Rolling Stone features designs that combine rock elements with traditional Chinese calligraphy, symbolizing a fusion of rebelliousness and subtlety [5][7]. - The overarching goal of "Perceiving China" is not merely to sell products but to promote and share Chinese culture on a global scale, emphasizing cultural confidence and creativity [7][9]. Group 3: Future Vision and Impact - The initiative aims to continue evolving by interpreting traditional culture through a modern lens and collaborating with more international brands and artists [8]. - "Perceiving China" seeks to redefine cultural communication, moving from a one-way output to a co-creative global dialogue, thereby enhancing the global recognition of Chinese design [8][9].