齐鲁晚报·齐鲁壹点 杨雪 高能量3岁"柯基娃"的一天是如何度过的？早上到宠物美容院来一套"洗剪吹"造型，下午去"毛孩子"衣 服店选购一件手工高定中式小裙子，晚上在生日派对上品尝一个"赶海小狗"造型的生日蛋糕，而"毛孩 子"妈早已准备好之前拍摄的"柯基娃"生日写真。对于独自在青岛生活的小优来说，宠物更像是陪伴她 的家人。"虽然每个月在宠物身上的花费有时比给我自己还多，但我觉得很开心。" 数据显示，2024年中国城镇宠物（犬猫）消费市场规模突破3000亿元大关，宠物主们愿意为爱宠在食 品、医疗、用品、服务等方面加大投入。各大品牌纷纷入股宠物经济细分赛道，服装、烘焙、IP联名、 摄影等注重生活品质和个性化的宠物周边消费热潮涌动，从"吃饱"到"吃好"，从"养宠"到"宠着养"，宠 物消费观念正在不断升级。 宠物烘焙：把"情绪价值"做进蛋糕里 "赶海小狗"蛋糕立体生动，"泰迪头"插件蛋糕将毛绒绒的细节极致还原……在"98后"青岛女生松松的朋 友圈，各式各样为"毛孩子"准备的宠物生日蛋糕让人看得眼花缭乱。 2021年，松松的宠物烘焙店开门营业，在那时的青岛，她算得上是"第一批吃螃蟹的人"。除了看好宠物 烘焙的蓝海，注重仪式 ...

Core Perspective - The article highlights the emergence of the "Perceiving China" cultural IP as a significant initiative to promote Chinese culture globally, particularly through innovative collaborations with international brands and artists [1][2][8]. Group 1: Cultural Promotion and Collaboration - "Perceiving China" is positioned as a cultural IP that transcends traditional one-way cultural output, aiming for a more interactive global cultural exchange [3][8]. - The initiative includes collaborations with notable entities such as Rolling Stone, CPD, and Feng Chen Wang, showcasing a blend of traditional Chinese cultural symbols with modern design [3][8]. - The "Perceiving China" exhibition at Hong Kong's ComplexCon serves as a platform for this cultural dialogue, featuring a visually striking display that merges Eastern and Western aesthetics [3][4]. Group 2: Product Offerings and Cultural Significance - The product line includes T-shirts, hoodies, pet clothing, hats, and bamboo bags, all infused with Chinese cultural elements while maintaining a contemporary fashion appeal [5][7]. - The collaboration with Rolling Stone features designs that combine rock elements with traditional Chinese calligraphy, symbolizing a fusion of rebelliousness and subtlety [5][7]. - The overarching goal of "Perceiving China" is not merely to sell products but to promote and share Chinese culture on a global scale, emphasizing cultural confidence and creativity [7][9]. Group 3: Future Vision and Impact - The initiative aims to continue evolving by interpreting traditional culture through a modern lens and collaborating with more international brands and artists [8]. - "Perceiving China" seeks to redefine cultural communication, moving from a one-way output to a co-creative global dialogue, thereby enhancing the global recognition of Chinese design [8][9].