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从三组“量”词 看泸州文旅商融合发展新路径
Xin Lang Cai Jing· 2026-02-02 23:09
Core Insights - The article emphasizes the integration of culture, tourism, and commerce in Luzhou, highlighting its successful strategies in attracting visitors and boosting local consumption through events like music festivals and sports competitions [5][6][12]. Group 1: Economic Development Strategies - Luzhou's economic strategy for 2026 focuses on "demand-led growth" and building a strong domestic market, with cultural and tourism integration as a key component [4]. - The city has seen significant growth in tourism and related consumption, with a reported retail sales total of 163.35 billion yuan in 2025, marking a 7% year-on-year increase [7]. - Luzhou hosted multiple large-scale events in 2025, attracting over 180,000 attendees and generating more than 1.3 billion yuan in related consumption [6][7]. Group 2: Event-Driven Consumption - The "Luzhou Wine Festival Music Festival" attracted 150,000 young music fans during its inaugural event, with over 88% of attendees coming from outside the city, leading to direct revenues of 65 million yuan and over 500 million yuan in surrounding consumption [5]. - Luzhou has successfully leveraged its music festivals and sports events to create a new consumption landscape, with the "Gongxiang Jiujin 2025 Wine City Music Festival" drawing over 30,000 attendees and generating 22 million yuan in tourism spending [6]. Group 3: Policy Support and Infrastructure - The local government has implemented 19 policies to support the integration of culture, tourism, and commerce, with a total investment of 67.8 billion yuan aimed at enhancing infrastructure and promoting tourism [12][13]. - Luzhou's urban renewal initiatives have revitalized historical areas, transforming them into popular tourist destinations, thereby enhancing the overall visitor experience [13]. Group 4: Cultural and Tourism Resources - Luzhou is rich in cultural resources, including 34 A-level tourist attractions and various cultural heritage sites, which are being utilized to create new tourism experiences [8][9]. - The city has developed a diverse product matrix that includes wine, red culture, and ecological tourism, supporting over 121 key cultural and tourism projects [9]. Group 5: Future Directions - In 2026, Luzhou aims to enhance its tourism offerings through innovative consumption actions, focusing on experiential and technology-driven tourism [15]. - The city plans to strengthen its service quality and develop new consumption growth points, such as low-altitude and silver economy, to attract a wider range of visitors [15].
“更”新带动“焕”新释放新活力 静态“文化场景”变身动态“文化消费”引客来
Yang Shi Wang· 2026-01-14 03:04
央视网消息:眼下,各地不断通过城市更新来带动消费场景的焕新,激发新的消费活力。河南在建设"大遗址走廊"的过程中,打造 了一批文旅商融合街区,并迅速成为消费新地标。 在河南郑州商代都城遗址核心区的一处文商旅融合街,15座中原文化主题院落沿中轴线串联,吸引了不少市民、游客前来打卡体 验。 x CCTV/ 2 贝才 在经 la lin n © © GTV 2 CETV COM t = 7 al by g sh 而旁边的阜民里街区,以"留改拆建""修旧如旧"为原则,严格保留原有街巷布局和建筑风貌。同时,引入剧场展馆、艺术体验等多 元业态。新春灯会、阳台音乐会等特色活动轮番上演,受到年轻人的青睐。 区 郑州 << TV2 TNA Com MIDJI le CTIV 2 20m CCTV 街区外,商都国家考古遗址公园等景点,步行10分钟可达。街区内,汝瓷、民间手工等传统元素与主题空间、灯光秀交融,让历史 文化成为贯穿商业消费的主线,将静态"文化场景"转变为沉浸式动态"文化消费"。这个街区吸引了国内外多家知名餐饮企业、零售 潮牌店等进驻,首店占比40%左右。 CCTV 贝7 44 ...