扬子晚报网12月17日讯(通讯员纪安璐记者姜天圣)近日，江苏省文旅厅公示"2024—2025江苏文旅消费热力观察"优秀案例入选名单，镇江文旅集团申报 的"慢享生活来镇畅游"文旅直播间项目入选"传播热事件"，成为全省文旅消费创新实践的代表之一。 直播间 数据显示，自今年5月19日"中国旅游日"开播以来，两大账号累计开展直播55场，总曝光量突破100万次，点赞量超108万次，实现线上线下（300959）成 交千余单。以直播为纽带，该项目有效打通"流量引入—消费转化—文化留存"的文旅消费链条，为文旅消费提质扩容提供了可借鉴、可复制的"镇江实 践"。 校对潘政 直播间 近年来，随着文旅消费加速线上化、场景化，镇江文旅集团于2025年系统构建文旅直播体系，联动运营"镇畅游""嗨！镇江"两大账号，形成以资源整合促 消费转化、以热点策划强品牌传播的双轮驱动模式。其中，"镇畅游"聚焦游客一站式消费需求，整合三山、西津渡等景区门票，金山湖画舫游船、焦山摇 橹船等水上体验项目，以及酒店、餐饮、年卡和文创产品，实现"吃住行游购娱"多场景联动；"嗨！镇江"则紧扣"苏超"赛事、节庆活动等热点，以直播带 货为载体，推动镇江香醋、肴肉、锅 ...

Core Insights - The integration of online and offline experiences through live streaming events is revitalizing the cultural tourism economy in Hebei, particularly in Tangshan's Tianyuangu Scenic Area, attracting both local and external visitors [1][2] - The model of "offline stage + online live broadcast" has proven effective in driving night economy and tourism consumption, leading to increased foot traffic and business for local merchants [1][2] Group 1: Live Streaming Impact - The introduction of live streaming stages has significantly increased visitor numbers, with reports of an 8% rise in shop rental rates and full occupancy in hotels during holidays and weekends [1] - The live streaming format combines various performance arts, enhancing audience engagement and creating a unique cultural experience [1][2] Group 2: Sustainability and Growth - Hebei province has established 18 permanent live streaming stages, demonstrating a replicable and sustainable model for integrating live streaming with cultural tourism [2] - The success of these stages is attributed to their innovative content, strong regional culture, and high levels of audience interaction, which contribute to a vibrant night economy [2][3] Group 3: Challenges and Recommendations - The surge in visitors due to live streaming events poses challenges for local public services, necessitating improvements in service quality and emergency response capabilities [3] - Experts suggest enhancing the cultural attributes of live stages by incorporating local arts and heritage, ensuring a continuous flow of fresh content to maintain audience interest [3]