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一座舞台带火一座城
Jing Ji Ri Bao· 2025-08-23 22:16
这样线上线下融合的文旅消费新场景是快手推出的一种新型直播品类,它融合了很多表演艺术和互动形 式,比如歌舞、杂技绝活、民间文化技艺等。从通俗经典歌曲到氛围拉满的DJ嗨歌,从杂技表演到民 间文化技艺,每一种艺术形式都能在这里找到属于自己的观众。通过"线下搭台+线上直播",不但激活 了景区夜经济,还带动了文旅消费,成为推动当地经济增长的新引擎。 唐山迁安市的天元谷度假区,主打家庭出游、亲子互动和文化探索,主要面向京津冀地区的游客。没有 直播大舞台前,这里白天生意还算好,一到晚上总缺少留客过夜的亮点。大舞台来到天元谷度假区以 后,情况发生了很大改变。"我经常拉外地游客来看大舞台,很多游客都是奔着演出来的,热闹、好 玩,就图个开心。"当地网约车司机王师傅说,"他们来了不光看表演,还要吃住玩,确实带动了景区的 生意。" 线上引流、线下消费的模式让越来越多的用户和粉丝从直播间来到现场,盘活了景区夜经济,周边商户 受益不小。天元谷旅游度假区董事长阳家军告诉记者,大舞台开办后,新增的客流量使景区商铺的出租 率增长了8%,酒店每逢小长假、周末更是频频满房。景区还围绕大舞台创新开发了非遗花火秀、街区 NPC互动、美食夜市等项目,综 ...
烟火经济新引擎!快手直播大舞台遍地开花,打造现象级文旅新爆款
Qi Lu Wan Bao· 2025-07-04 13:52
Core Insights - The article highlights the successful integration of live streaming with cultural tourism, exemplified by the "Live Stage" model in Tangshan, which has revitalized local tourism and consumer spending [1][3][9] Group 1: Live Streaming Impact on Tourism - The "Live Stage" model has transformed the Tianyuangu Scenic Area in Tangshan, attracting millions of online viewers and significantly increasing foot traffic and local business revenues [1][7] - The collaboration with the "Bubble Dragon" team led to a doubling of visitor numbers and an 8% increase in shop rental rates, with local businesses reporting substantial revenue growth [7][8] Group 2: National Replication of the Model - The success of the "Live Stage" model is being replicated across various regions in China, with notable examples in Hebei and Anhui, where local events have drawn large audiences and boosted local economies [8][9] - The model has led to the establishment of 18 operational "Live Stages" in Hebei, demonstrating its scalability and sustainability in both urban and rural settings [8] Group 3: Economic and Social Benefits - Experts have praised the "Live Stage" model for its ability to merge online and offline experiences, creating a sustainable night economy that enhances local consumption and cultural engagement [9] - The model is seen as a new form of digital infrastructure that not only stimulates economic growth but also preserves and promotes regional cultural heritage [9]