天色渐晚，浙江省杭州市淳安县千岛湖镇一处文旅街区，人声鼎沸。 晚上9点，一曲终了，和观众道别后，唐薇走下舞台，LED大屏右上角的观看人数定格在482.1万。演出 结束后，舞台上放起了露天电影，吸引不少观众留下来。小摊上，王女士额头上挂满汗珠，"平时一晚 也就赚个百把元，今天翻了好几倍。" "我们探索'直播+文旅'的新路径，以直播大舞台将一城、一县、一村的烟火气传递到更多地区，助力打 造形象名片，并带动文旅、消费等业态联动增长。"淳安县文化和广电旅游体育局负责人说。 对于这种新业态，中国人民大学于泽教授表示，近期举办的第三届北京网络视听艺术大会"新大众文 艺"主题研讨中，就探讨以网络视听文艺为"打开方式"，更好呈现普通人身边的烟火气，直播大舞台也 是一种尝试。 "演出结束后怎么办？"唐薇还在持续思考。她觉得，直播大舞台的魅力正在于升腾的烟火气。"希望让 更多有才艺、爱表演的人参与进来，让大舞台一直热闹下去。"唐薇说。 《 人民日报 》（ 2025年09月17日 14 版） 街区中间，临时搭建的舞台下，观众席坐满了人。一字排开的夜市小摊，摊主们忙得不亦乐乎。"知道 今天有直播大舞台，专门多备些食材。"摊主王女士说 ...

Core Insights - The integration of online and offline experiences through live streaming events is revitalizing the cultural tourism economy in Hebei, particularly in Tangshan's Tianyuangu Scenic Area, attracting both local and external visitors [1][2] - The model of "offline stage + online live broadcast" has proven effective in driving night economy and tourism consumption, leading to increased foot traffic and business for local merchants [1][2] Group 1: Live Streaming Impact - The introduction of live streaming stages has significantly increased visitor numbers, with reports of an 8% rise in shop rental rates and full occupancy in hotels during holidays and weekends [1] - The live streaming format combines various performance arts, enhancing audience engagement and creating a unique cultural experience [1][2] Group 2: Sustainability and Growth - Hebei province has established 18 permanent live streaming stages, demonstrating a replicable and sustainable model for integrating live streaming with cultural tourism [2] - The success of these stages is attributed to their innovative content, strong regional culture, and high levels of audience interaction, which contribute to a vibrant night economy [2][3] Group 3: Challenges and Recommendations - The surge in visitors due to live streaming events poses challenges for local public services, necessitating improvements in service quality and emergency response capabilities [3] - Experts suggest enhancing the cultural attributes of live stages by incorporating local arts and heritage, ensuring a continuous flow of fresh content to maintain audience interest [3]

Core Insights - The article highlights the successful integration of live streaming with cultural tourism, exemplified by the "Live Stage" model in Tangshan, which has revitalized local tourism and consumer spending [1][3][9] Group 1: Live Streaming Impact on Tourism - The "Live Stage" model has transformed the Tianyuangu Scenic Area in Tangshan, attracting millions of online viewers and significantly increasing foot traffic and local business revenues [1][7] - The collaboration with the "Bubble Dragon" team led to a doubling of visitor numbers and an 8% increase in shop rental rates, with local businesses reporting substantial revenue growth [7][8] Group 2: National Replication of the Model - The success of the "Live Stage" model is being replicated across various regions in China, with notable examples in Hebei and Anhui, where local events have drawn large audiences and boosted local economies [8][9] - The model has led to the establishment of 18 operational "Live Stages" in Hebei, demonstrating its scalability and sustainability in both urban and rural settings [8] Group 3: Economic and Social Benefits - Experts have praised the "Live Stage" model for its ability to merge online and offline experiences, creating a sustainable night economy that enhances local consumption and cultural engagement [9] - The model is seen as a new form of digital infrastructure that not only stimulates economic growth but also preserves and promotes regional cultural heritage [9]