镇江风味，是淮扬菜系的重要支脉，灵魂在于一个"鲜"字，精髓在于一个"和"字。这"鲜"，源于江 河交汇的物产馈赠；这"和"，体现了南北交融、开放包容的城市气质。从闻名遐迩的"镇江三怪"——香 醋、锅盖面、肴肉，到淮扬菜中精致的"三鱼两头"，镇江用味道讲述着历史与风土的故事。在这里开 启"厨神"之旅，正是从源头品味江苏的烟火气与人情味。 率先出招，一张地图吃遍镇江！按照全省"百县千味"活动统一部署，此次发布的美食地图覆盖了我 市下辖的6个行政区域的美食。这不仅仅是一份美食地图，更是一份权威的"镇江美食寻宝图"，系统性 地串联起散落在全市的"名菜、名小吃、名厨、名店"，让市民、游客可以轻松"按图索骥"，精准找到最 地道的那一口。 不止"苏超"，还有"苏味"。"苏超"的热度尚未退却，另一场盛宴已悄然拉开序幕——江苏省"我是 厨神"系列餐饮促消费活动的首场县区风味PK赛设在镇江。为迎接这场美食盛事，我市商务部门与市餐 饮服务行业协会联手，发布"寻味镇江"美食地图。 为何是镇江？此次"我是厨神"活动，旨在打造江苏美食文化的新IP，以"江苏味"助推"中国味"。选 择镇江作为首站，恰是对镇江深厚饮食文化底蕴与城市品格的认同。 ...

扬子晚报网12月17日讯(通讯员纪安璐记者姜天圣)近日，江苏省文旅厅公示"2024—2025江苏文旅消费热力观察"优秀案例入选名单，镇江文旅集团申报 的"慢享生活来镇畅游"文旅直播间项目入选"传播热事件"，成为全省文旅消费创新实践的代表之一。 直播间 数据显示，自今年5月19日"中国旅游日"开播以来，两大账号累计开展直播55场，总曝光量突破100万次，点赞量超108万次，实现线上线下（300959）成 交千余单。以直播为纽带，该项目有效打通"流量引入—消费转化—文化留存"的文旅消费链条，为文旅消费提质扩容提供了可借鉴、可复制的"镇江实 践"。 校对潘政 直播间 近年来，随着文旅消费加速线上化、场景化，镇江文旅集团于2025年系统构建文旅直播体系，联动运营"镇畅游""嗨！镇江"两大账号，形成以资源整合促 消费转化、以热点策划强品牌传播的双轮驱动模式。其中，"镇畅游"聚焦游客一站式消费需求，整合三山、西津渡等景区门票，金山湖画舫游船、焦山摇 橹船等水上体验项目，以及酒店、餐饮、年卡和文创产品，实现"吃住行游购娱"多场景联动；"嗨！镇江"则紧扣"苏超"赛事、节庆活动等热点，以直播带 货为载体，推动镇江香醋、肴肉、锅 ...

Group 1 - The city’s industrial department is actively enhancing brand development and industrial integration, focusing on the "Zhenjiang Vinegar" brand to boost local economic growth [2][3] - The "Zhenjiang Vinegar" brand has been recognized as a key consumer product by the Ministry of Industry and Information Technology, marking a significant achievement for the city [2] - The annual production capacity of vinegar in Zhenjiang has reached 700,000 tons, with exports accounting for 60% of the national total, and the brand value is estimated at 45.892 billion [3] Group 2 - Zhenjiang has been awarded the title of "Service-Oriented Manufacturing Demonstration City," indicating progress in integrating advanced manufacturing with modern services [4] - The city is fostering a new industrialization approach that emphasizes service enhancement, manufacturing strength, and value creation [4] - The industrial design innovation system has been established, resulting in the cultivation of 2 national-level and 27 provincial-level industrial design centers [5] Group 3 - The industrial department has played a crucial role in ensuring the supply of essential materials during critical periods, demonstrating strong support for local enterprises [7] - In response to supply chain disruptions, the department successfully coordinated the delivery of key components to medical equipment manufacturers, aiding in national pandemic response efforts [7] - The team has resolved thousands of enterprise requests, ensuring the production and supply of important epidemic prevention materials [7]

Core Insights - Zhenjiang, a small city in Jiangsu province, has a GDP of 554 billion yuan in 2024, surpassing several provincial capitals and ranking 17th nationally in per capita GDP at 171,700 yuan [1][2] Group 1: Historical and Cultural Significance - Zhenjiang is a national historical and cultural city with a strategic location at the intersection of the Yangtze River and the Grand Canal, historically serving as a transportation hub and military stronghold [2] - The city has a rich cultural heritage, with notable historical events and literary milestones occurring there, including the construction of the Iron Jar City during the Three Kingdoms period and the creation of significant literary works [2] Group 2: Industrial Development - Zhenjiang is characterized as a "hardcore manufacturing city," with a focus on high-end equipment, new materials, and aerospace industries, despite its low public visibility [3][4] - Major enterprises, such as Harbin Electric Group and State Grid New Energy, have established significant projects in Zhenjiang, contributing to its reputation as a manufacturing hub [3][4] Group 3: Economic Structure and Strategy - The city's economic strategy is defined by the "Four Groups and Eight Chains" framework, focusing on high-end equipment manufacturing, life sciences, digital economy, and new materials [5][6] - Zhenjiang's geographical advantages, including its deep-water port and location in the Yangtze River Delta, facilitate its industrial growth and logistics capabilities [5] Group 4: Quality of Life and Innovation - Zhenjiang combines natural beauty and historical culture, making it an attractive place to live and work, with significant ecological resources and cultural sites [7][9] - The city is known for its innovative spirit, exemplified by its famous vinegar production and the local culinary culture, which reflects a blend of tradition and modernity [10][12][13]

Core Viewpoint - The 22nd China International Agricultural Products Trade Fair was held from October 17 to 19, showcasing over 50 categories of high-quality agricultural products from 26 outstanding enterprises in Zhenjiang [1] Group 1: Event Overview - The event took place at the National Exhibition and Convention Center in Tianjin, focusing on Zhenjiang's agricultural industry strengths [1] - Zhenjiang's exhibition hall was organized around six leading industries: high-quality grain and oil, green vegetables, modern animal husbandry, premium aquatic products, branded tea and fruits, and specialty horticulture [1] Group 2: Product Highlights - Featured products included Zhenjiang rice, "Jinshan Cuiya" tea, and Zhenjiang vinegar, attracting numerous buyers and local citizens [1] - The "San Zhi Goose" brand from Danyang achieved on-site sales of 80,000 yuan, while Hengshun's traditional products drew significant interest, including innovative items like soft-boiled vinegar eggs and sea buckthorn vinegar [1] Group 3: Future Outlook - The Zhenjiang Agricultural and Rural Bureau emphasized that the exhibition was a significant showcase of the region's agricultural brand and strength [1] - The city plans to continue deepening agricultural supply-side structural reforms, focusing on leading industries to promote the "Zhenjiang flavor" nationwide [1]

Group 1 - The "Reading City" initiative combines cultural exploration with local sports events, allowing fans to experience the charm of Zhenjiang through various activities [2] - The event on September 20 involved over 200 fans from Wuxi, who engaged in immersive activities such as visiting the China Vinegar Culture Museum and tasting local delicacies [1][2] - The initiative aims to promote Zhenjiang's unique cultural heritage and modern attractions, enhancing the city's image and tourism appeal [2] Group 2 - The "Reading City" program has been successfully held on multiple match days, showcasing Zhenjiang's historical and cultural significance through guided tours and local cuisine [2] - Participants expressed satisfaction with the experience, highlighting the distinct flavors of Zhenjiang's cuisine, particularly the famous "Gua Gai Mian" and Zhenjiang vinegar [1] - The event also included educational components, such as learning about the history of the Jingkou Lifesaving Association, emphasizing community engagement and safety awareness [1]

Core Viewpoint - Hengshun Vinegar Industry, a leading vinegar producer in China, is leveraging capital markets and modern technology to enhance its product offerings and achieve high-quality growth in the vinegar industry [1][2]. Group 1: Company Overview - Hengshun Vinegar Industry has a history of over 180 years and is recognized as a national-level key leading enterprise in agricultural industrialization, being the first vinegar company listed in China [2][3]. - The company produces over 300,000 tons of vinegar annually and has established a comprehensive product system that includes various types of vinegar [2][3]. Group 2: Financial Performance - In the first half of 2025, Hengshun reported a revenue of 1.125 billion yuan, representing a year-on-year growth of 12.03%, and a net profit of 111 million yuan, up 18.07% year-on-year [3]. Group 3: Innovation and Product Development - The company is focusing on high-end, intelligent, and green development paths, investing in modern equipment and digital technologies to enhance production efficiency and product quality [3][4]. - Hengshun is developing an "A+X" product matrix to combine core products with potential products, aiming to meet the growing consumer demand for health-oriented and high-quality products [5][6]. Group 4: Market Strategy - Hengshun is expanding its product range to include health-focused items and has partnered with Shanghai Jiao Tong University to explore the nutritional benefits of vinegar [6]. - The company is also enhancing its online presence and exploring new sales channels, including social e-commerce and community group buying, to attract younger consumers [7]. Group 5: Future Vision - The company aims to maintain its innovative spirit and become a globally recognized brand, continuing to adapt to market trends and consumer preferences [8].

Core Viewpoint - The Jiangsu Hengshun Group aims to integrate party leadership with business operations over the next five years, emphasizing the importance of political construction and quality development as foundational elements for the company's growth [1][4][5]. Group 1: Party Leadership and Governance - The company will maintain unwavering party leadership, ensuring that the party's political advantages are effectively transformed into business development advantages [4][5]. - A clear delineation of responsibilities among the party committee, board of directors, and management will be established to enhance governance and decision-making processes [4][5]. - The company will implement a robust internal supervision system to embed risk prevention into all business processes, thereby improving operational compliance [12]. Group 2: Innovation and Product Development - Hengshun is committed to deepening its traditional vinegar production while integrating modern technology to enhance product quality and flavor [6][9]. - The company is focusing on the health benefits of vinegar, expanding its product line to include functional and organic vinegar options [7][9]. - Hengshun plans to leverage digital transformation through IoT, big data, and AI to optimize production processes and enhance product lifecycle management [11]. Group 3: Talent Development and Corporate Culture - The company will implement a dual-channel promotion system to ensure competitive opportunities for both technical and management personnel, fostering a versatile talent pool [13]. - Hengshun aims to create a harmonious labor relationship and improve employee welfare through various initiatives, including health care programs and volunteer services [12][14]. - The company will continue to promote its cultural heritage and engage in charitable activities to enhance its corporate image and social responsibility [14]. Group 4: Market Strategy and Brand Development - Hengshun is focused on enhancing its brand image and market share by building a comprehensive brand communication matrix and emphasizing quality assurance [9]. - The company is planning to break through sales channel limitations by enhancing its presence in dining, specialty, and e-commerce channels [9][11]. - Hengshun's commitment to innovation and reform is seen as essential for navigating the challenges of the current market environment [9][11].

Core Insights - The article highlights the successful integration of sports events with local consumption initiatives in Zhenjiang, leveraging the "Su Super" league match to boost local economy and tourism [1][4]. Group 1: Event-Driven Consumption Initiatives - During the "Su Super" league match, Zhenjiang's business bureau organized various consumption promotion activities, transforming event traffic into consumer energy [1]. - The "Welcome Gift" initiative provided free bowls of local specialty "Gua Gai Mian" (pot cover noodles) to visiting fans, enhancing their experience and promoting local cuisine [2]. - The "Main Venue Week" featured an upgraded initiative of distributing "ten thousand bowls of Gua Gai Mian," showcasing Zhenjiang's hospitality and culinary offerings [2]. Group 2: Cultural and Culinary Promotion - Fans received "Zhenjiang South" gift bags containing local specialties, which helped promote Zhenjiang's food culture to visitors [3]. - A cultural event titled "Water Rhythms Jiangsu" showcased local products and culinary innovations, further engaging fans and promoting regional specialties [3]. Group 3: Integrated Consumption Experience - The ticketing system for the "Su Super" league matches acted as a city-wide pass, linking various consumption scenarios and enhancing the overall experience for attendees [4]. - Local businesses collaborated with the event to offer discounts and promotions, creating a chain of consumption opportunities for fans [4]. Group 4: Night Economy and Broader Engagement - The event spurred a vibrant night economy, with major commercial areas broadcasting the match and attracting over 350,000 viewers [5]. - Local businesses reported a 20% increase in foot traffic during the event, indicating a successful engagement strategy that combined sports and local commerce [5].

Group 1 - Japanese cuisine heavily relies on "dashi," a broth made from kelp and bonito flakes, which provides a rich umami flavor [1] - Soy sauce is a staple in Japanese cooking, often combined with sugar to enhance flavors [1][2] - The perception of Japanese cuisine is that it primarily consists of dashi and soy sauce, similar to how other countries have distinct aromas at their airports [2] Group 2 - Chinese ingredients and seasonings are increasingly available in Japan, with items like sweet bean sauce and doubanjiang being commonly found [4][3] - Authentic Chinese dishes, such as twice-cooked pork, face challenges due to the unavailability of specific ingredients like garlic sprouts, leading to adaptations using onions [5] - Japanese supermarkets offer various sauces, such as ginger and garlic sauces, which can be used as substitutes in cooking [7] Group 3 - The concept of "multicultural coexistence" in Japan promotes the blending of different culinary traditions, reflecting in the kitchen [8] - The popularity of Chinese vegetables in Japan surged in the 1980s, leading to the acceptance of various Chinese greens in Japanese households [23] - The naming and classification of vegetables have evolved in Japan, with official documents standardizing names for new vegetables introduced from China [25] Group 4 - The introduction of Chinese vegetables has led to a cultural exchange, with items like spinach and water spinach becoming more common in Japanese markets [28][29] - The availability of seasonal vegetables, such as garlic sprouts, has increased, indicating a growing interest in diverse culinary ingredients [30]