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中粮福掌柜创新产品合作模式,构建餐饮企业“成本与品质”新平衡
Sou Hu Wang· 2026-02-28 03:04
近年来,餐饮行业正面临"成本刚性上涨"与"品质升级需求"的结构性矛盾。中粮福掌柜与知名川菜品牌 龙人居通过联名推出"龙人居甄选"福掌柜非转基因压榨一级玉米胚芽油,展示了破解这一困境的新路 径。此次合作不仅是供应链协同的典范,更构建了一套可复制的商业模式:通过与中粮福掌柜联名定 制,餐饮企业在控制成本的同时保障品质,实现"站住脚"的生存底线与"迈开腿"的发展动能,为行业提 供了可借鉴的解决方案。 联名合作的三大价值基石:构建成本品质新平衡 餐饮企业面临的核心矛盾在于:消费者对食品安全与品质的要求日益严苛,而市场同质化竞争又迫使企 业不断压缩成本。中粮福掌柜的联名模式通过三大路径破解这一难题: 1.供应链协同:从交易关系向共生关系演进 联名合作实现了供应链的深度耦合。中粮福掌柜依托全产业链布局,与餐饮企业建立定点采购、长期稳 定的合作关系,显著降低原材料采购的中间环节成本。以龙人居为例,通过专用油供应锁定,规避了市 场价格波动风险,获得了更具竞争力的持续成本优势。这种供需两端一体化模式,将分散的采购需求集 中至中粮福掌柜供应链平台,通过规模化采购与集约化生产,为企业构筑了高性价比的运营底座。 2.渠道效能跃迁:重 ...
马上来镇江,体验不一样的年味
Xin Lang Cai Jing· 2026-02-10 22:10
(来源:新华日报) 西津渡 焦山碑林,墨香与年味交织。这座"江中浮玉"在冬日更显清幽,历代名家的石刻在岁月沉淀中静默无 语,却诉说着千年的文化传承。 开心休博园 扬中博物馆 句容宝华山国家森林公园 金山景区 □ 熊敏 纪安璐 陈瑶 辛正 腊月的风里,已隐约飘来年节的香气。 当神州大地奏响新春序曲时,有一座城,正在长江与运河的交汇处,酝酿着一场不同寻常的年味盛宴 ——这就是镇江,一座在时光里浸润人间烟火的江南古城。 山水间的画卷:一城山水,全域风景 镇江的年味,藏在山水胜景里。主城区有名扬四海的金山、焦山、北固山、南山和西津渡,下辖句容、 丹阳、丹徒、扬中、经开区等地也各具风韵,共同绘就了一幅全域旅游的山水长卷。 此时的金山寺,蜡梅已悄然绽放,暗香浮动于青砖黛瓦间。慈寿塔下,祈福的红丝带在冬日微风中轻 舞,系着一个个朴素而真挚的新年愿望。登高远眺,长江如带,城市尽收眼底。新春之际,来这里祈求 家庭和睦、平安顺遂,有着别样的意义。 西津渡古街上,青石板路被岁月打磨得光滑如镜,两旁明清建筑悬挂起大红灯笼,从"一眼看千年"的昭 关石塔到英国领事馆旧址,历史在这里层层叠叠。夜幕降临,千盏灯笼同时点亮,整条街巷仿佛一条流 ...
第49届恒顺酱醋文化嘉年华即将启幕
Xin Lang Cai Jing· 2026-01-26 22:08
Group 1 - The 49th Hengshun Sauce and Vinegar Cultural Carnival will be held from February 7 to 9 at the North Square of Nanshan Scenic Area in Zhenjiang, themed "Happy New Year, Everything Hengshun" [1] - The event is a collaboration between Hengshun Group and Xinhua Daily Media Group, integrating "intangible cultural heritage + technology + cultural creativity + tourism" to revitalize traditional customs [1] - The carnival will adopt a "main venue + sub-venues + convenience points" model, covering all thirteen cities in the province, allowing citizens to experience soy sauce making and traditional flavors close to home [1] Group 2 - The main venue in Zhenjiang will feature cultural performances, folk interactions, and food tastings, with the introduction of intelligent robots for soy sauce making, showcasing an interesting blend of technology and tradition [1] - Experts from Shanghai Ruijin Hospital will release new findings on the nutritional health benefits of Zhenjiang vinegar, in collaboration with the First People's Hospital of Zhenjiang for health education and public welfare consultations [1] - The event will launch the "Benevolent Vinegar Fragrance Warm Winter Action," donating over a thousand "Benevolent Warm Heart Packages" to charitable organizations and families in need, along with care packages for employees and their families from local enterprises [1]
“厨神”在此,率先“寻味”起航 我市发布“寻味镇江”美食地图
Zhen Jiang Ri Bao· 2025-12-18 23:36
Core Insights - The "I am Chef" series of culinary consumption promotion activities in Jiangsu Province has commenced, with the first flavor competition held in Zhenjiang, aiming to create a new IP for Jiangsu's food culture and promote "Chinese flavor" through "Jiangsu taste" [1][2] - Zhenjiang was chosen for its rich culinary heritage and urban character, highlighting the importance of freshness and harmony in its cuisine, which is a significant branch of Huaiyang cuisine [1] Group 1 - The event aims to enhance Jiangsu's culinary culture and promote local flavors through a series of activities [1] - Zhenjiang's culinary offerings include famous dishes such as "Zhenjiang Three Oddities" (vinegar, pot cover noodles, and cured meat) and refined dishes from Huaiyang cuisine, showcasing the city's historical and cultural narratives [1] - A food map has been released, covering six administrative regions in Zhenjiang, serving as an authoritative guide to local delicacies, making it easier for residents and tourists to discover authentic local flavors [1] Group 2 - A food market event named "Hengshun Warm Winter · Seeking Zhenjiang Flavors" is scheduled for December 20-21, featuring a vibrant market, flavor competition, and bus tours for attendees to experience local cuisine [2]
百万流量 + 千单成交!镇江文旅直播项目获评省级 “传播热事件”
Yang Zi Wan Bao Wang· 2025-12-17 08:31
Core Insights - Jiangsu Province's cultural tourism department has recognized the "Slow Enjoy Life in Zhenjiang" live streaming project by Zhenjiang Cultural Tourism Group as an exemplary case in the "2024-2025 Jiangsu Cultural Tourism Consumption Heat Observation" [1] Group 1: Project Overview - The Zhenjiang Cultural Tourism Group has developed a systematic live streaming framework for cultural tourism by 2025, operating two main accounts: "Zhenjiang Travel" and "Hi! Zhenjiang" [3] - The "Zhenjiang Travel" account focuses on one-stop consumption needs for tourists, integrating tickets for scenic spots, water experience projects, hotels, dining, annual cards, and cultural products [3] - The "Hi! Zhenjiang" account leverages events and festivals to promote local products such as Zhenjiang vinegar and other cultural goods through live streaming [3] Group 2: Performance Metrics - Since the launch on May 19, 2023, during "China Tourism Day," the two accounts have conducted 55 live streaming sessions, achieving over 1 million total exposures and more than 1.08 million likes [5] - The project has successfully facilitated over a thousand transactions, effectively connecting the tourism consumption chain from traffic introduction to consumption conversion and cultural retention [5]
市工信局争创服务先锋岗助力新型工业化 实干担当,为“镇江制造”注入服务温度
Zhen Jiang Ri Bao· 2025-12-08 00:36
Group 1 - The city’s industrial department is actively enhancing brand development and industrial integration, focusing on the "Zhenjiang Vinegar" brand to boost local economic growth [2][3] - The "Zhenjiang Vinegar" brand has been recognized as a key consumer product by the Ministry of Industry and Information Technology, marking a significant achievement for the city [2] - The annual production capacity of vinegar in Zhenjiang has reached 700,000 tons, with exports accounting for 60% of the national total, and the brand value is estimated at 45.892 billion [3] Group 2 - Zhenjiang has been awarded the title of "Service-Oriented Manufacturing Demonstration City," indicating progress in integrating advanced manufacturing with modern services [4] - The city is fostering a new industrialization approach that emphasizes service enhancement, manufacturing strength, and value creation [4] - The industrial design innovation system has been established, resulting in the cultivation of 2 national-level and 27 provincial-level industrial design centers [5] Group 3 - The industrial department has played a crucial role in ensuring the supply of essential materials during critical periods, demonstrating strong support for local enterprises [7] - In response to supply chain disruptions, the department successfully coordinated the delivery of key components to medical equipment manufacturers, aiding in national pandemic response efforts [7] - The team has resolved thousands of enterprise requests, ensuring the production and supply of important epidemic prevention materials [7]
江苏最小地级市,强到让人“吃醋”
3 6 Ke· 2025-11-07 03:01
Core Insights - Zhenjiang, a small city in Jiangsu province, has a GDP of 554 billion yuan in 2024, surpassing several provincial capitals and ranking 17th nationally in per capita GDP at 171,700 yuan [1][2] Group 1: Historical and Cultural Significance - Zhenjiang is a national historical and cultural city with a strategic location at the intersection of the Yangtze River and the Grand Canal, historically serving as a transportation hub and military stronghold [2] - The city has a rich cultural heritage, with notable historical events and literary milestones occurring there, including the construction of the Iron Jar City during the Three Kingdoms period and the creation of significant literary works [2] Group 2: Industrial Development - Zhenjiang is characterized as a "hardcore manufacturing city," with a focus on high-end equipment, new materials, and aerospace industries, despite its low public visibility [3][4] - Major enterprises, such as Harbin Electric Group and State Grid New Energy, have established significant projects in Zhenjiang, contributing to its reputation as a manufacturing hub [3][4] Group 3: Economic Structure and Strategy - The city's economic strategy is defined by the "Four Groups and Eight Chains" framework, focusing on high-end equipment manufacturing, life sciences, digital economy, and new materials [5][6] - Zhenjiang's geographical advantages, including its deep-water port and location in the Yangtze River Delta, facilitate its industrial growth and logistics capabilities [5] Group 4: Quality of Life and Innovation - Zhenjiang combines natural beauty and historical culture, making it an attractive place to live and work, with significant ecological resources and cultural sites [7][9] - The city is known for its innovative spirit, exemplified by its famous vinegar production and the local culinary culture, which reflects a blend of tradition and modernity [10][12][13]
“镇”有滋味 香飘津门 镇江农产品亮相中国国际农交会‌
Zhen Jiang Ri Bao· 2025-10-27 23:53
Core Viewpoint - The 22nd China International Agricultural Products Trade Fair was held from October 17 to 19, showcasing over 50 categories of high-quality agricultural products from 26 outstanding enterprises in Zhenjiang [1] Group 1: Event Overview - The event took place at the National Exhibition and Convention Center in Tianjin, focusing on Zhenjiang's agricultural industry strengths [1] - Zhenjiang's exhibition hall was organized around six leading industries: high-quality grain and oil, green vegetables, modern animal husbandry, premium aquatic products, branded tea and fruits, and specialty horticulture [1] Group 2: Product Highlights - Featured products included Zhenjiang rice, "Jinshan Cuiya" tea, and Zhenjiang vinegar, attracting numerous buyers and local citizens [1] - The "San Zhi Goose" brand from Danyang achieved on-site sales of 80,000 yuan, while Hengshun's traditional products drew significant interest, including innovative items like soft-boiled vinegar eggs and sea buckthorn vinegar [1] Group 3: Future Outlook - The Zhenjiang Agricultural and Rural Bureau emphasized that the exhibition was a significant showcase of the region's agricultural brand and strength [1] - The city plans to continue deepening agricultural supply-side structural reforms, focusing on leading industries to promote the "Zhenjiang flavor" nationwide [1]
跟着“苏超”领略镇江魅力 无锡球迷共赴沉浸式研学之旅
Zhen Jiang Ri Bao· 2025-09-20 19:08
Group 1 - The "Reading City" initiative combines cultural exploration with local sports events, allowing fans to experience the charm of Zhenjiang through various activities [2] - The event on September 20 involved over 200 fans from Wuxi, who engaged in immersive activities such as visiting the China Vinegar Culture Museum and tasting local delicacies [1][2] - The initiative aims to promote Zhenjiang's unique cultural heritage and modern attractions, enhancing the city's image and tourism appeal [2] Group 2 - The "Reading City" program has been successfully held on multiple match days, showcasing Zhenjiang's historical and cultural significance through guided tours and local cuisine [2] - Participants expressed satisfaction with the experience, highlighting the distinct flavors of Zhenjiang's cuisine, particularly the famous "Gua Gai Mian" and Zhenjiang vinegar [1] - The event also included educational components, such as learning about the history of the Jingkou Lifesaving Association, emphasizing community engagement and safety awareness [1]
恒顺醋业郜益农:持续守正创新,全力拥抱大健康产业
Core Viewpoint - Hengshun Vinegar Industry, a leading vinegar producer in China, is leveraging capital markets and modern technology to enhance its product offerings and achieve high-quality growth in the vinegar industry [1][2]. Group 1: Company Overview - Hengshun Vinegar Industry has a history of over 180 years and is recognized as a national-level key leading enterprise in agricultural industrialization, being the first vinegar company listed in China [2][3]. - The company produces over 300,000 tons of vinegar annually and has established a comprehensive product system that includes various types of vinegar [2][3]. Group 2: Financial Performance - In the first half of 2025, Hengshun reported a revenue of 1.125 billion yuan, representing a year-on-year growth of 12.03%, and a net profit of 111 million yuan, up 18.07% year-on-year [3]. Group 3: Innovation and Product Development - The company is focusing on high-end, intelligent, and green development paths, investing in modern equipment and digital technologies to enhance production efficiency and product quality [3][4]. - Hengshun is developing an "A+X" product matrix to combine core products with potential products, aiming to meet the growing consumer demand for health-oriented and high-quality products [5][6]. Group 4: Market Strategy - Hengshun is expanding its product range to include health-focused items and has partnered with Shanghai Jiao Tong University to explore the nutritional benefits of vinegar [6]. - The company is also enhancing its online presence and exploring new sales channels, including social e-commerce and community group buying, to attract younger consumers [7]. Group 5: Future Vision - The company aims to maintain its innovative spirit and become a globally recognized brand, continuing to adapt to market trends and consumer preferences [8].