（来源：新华日报） 本届嘉年华以"主会场+分会场+便民点"全省联动模式，覆盖全省十三市，让市民在家门口即可体验打 酱油、品年味的乐趣。镇江主会场将呈现文化展演、民俗互动、美食品鉴等沉浸式内容，并首次引入智 能机器人助阵"打酱油"，实现科技与传统的有趣碰撞。 活动期间，上海瑞金医院专家将发布镇江香醋营养健康新成果，并联动镇江市第一人民医院开展健康科 普与公益义诊。现场还将启动"百善醋香暖冬行动"，向慈善机构与困难家庭捐赠逾千份"百善暖心包"。 同时，还将为参与嘉年华活动的留镇在岗企业外来从业人员及其亲属代表送上暖心大礼包，以醋香传递 企业温度。 本报讯 （艾培 王娜） 1月26日，记者从第49届恒顺酱醋文化嘉年华新闻发布会获悉，以"顺心年味·万事 恒顺"为主题的第49届恒顺酱醋文化嘉年华活动将于2月7日至9日在镇江南山景区北广场举行。此次活动 由恒顺集团联合新华报业传媒集团共同打造，通过"非遗+科技+文创+文旅"多元融合，让传统年俗焕发 新时代活力。 ...

Core Insights - The "I am Chef" series of culinary consumption promotion activities in Jiangsu Province has commenced, with the first flavor competition held in Zhenjiang, aiming to create a new IP for Jiangsu's food culture and promote "Chinese flavor" through "Jiangsu taste" [1][2] - Zhenjiang was chosen for its rich culinary heritage and urban character, highlighting the importance of freshness and harmony in its cuisine, which is a significant branch of Huaiyang cuisine [1] Group 1 - The event aims to enhance Jiangsu's culinary culture and promote local flavors through a series of activities [1] - Zhenjiang's culinary offerings include famous dishes such as "Zhenjiang Three Oddities" (vinegar, pot cover noodles, and cured meat) and refined dishes from Huaiyang cuisine, showcasing the city's historical and cultural narratives [1] - A food map has been released, covering six administrative regions in Zhenjiang, serving as an authoritative guide to local delicacies, making it easier for residents and tourists to discover authentic local flavors [1] Group 2 - A food market event named "Hengshun Warm Winter · Seeking Zhenjiang Flavors" is scheduled for December 20-21, featuring a vibrant market, flavor competition, and bus tours for attendees to experience local cuisine [2]

Core Insights - Jiangsu Province's cultural tourism department has recognized the "Slow Enjoy Life in Zhenjiang" live streaming project by Zhenjiang Cultural Tourism Group as an exemplary case in the "2024-2025 Jiangsu Cultural Tourism Consumption Heat Observation" [1] Group 1: Project Overview - The Zhenjiang Cultural Tourism Group has developed a systematic live streaming framework for cultural tourism by 2025, operating two main accounts: "Zhenjiang Travel" and "Hi! Zhenjiang" [3] - The "Zhenjiang Travel" account focuses on one-stop consumption needs for tourists, integrating tickets for scenic spots, water experience projects, hotels, dining, annual cards, and cultural products [3] - The "Hi! Zhenjiang" account leverages events and festivals to promote local products such as Zhenjiang vinegar and other cultural goods through live streaming [3] Group 2: Performance Metrics - Since the launch on May 19, 2023, during "China Tourism Day," the two accounts have conducted 55 live streaming sessions, achieving over 1 million total exposures and more than 1.08 million likes [5] - The project has successfully facilitated over a thousand transactions, effectively connecting the tourism consumption chain from traffic introduction to consumption conversion and cultural retention [5]

Group 1 - The city’s industrial department is actively enhancing brand development and industrial integration, focusing on the "Zhenjiang Vinegar" brand to boost local economic growth [2][3] - The "Zhenjiang Vinegar" brand has been recognized as a key consumer product by the Ministry of Industry and Information Technology, marking a significant achievement for the city [2] - The annual production capacity of vinegar in Zhenjiang has reached 700,000 tons, with exports accounting for 60% of the national total, and the brand value is estimated at 45.892 billion [3] Group 2 - Zhenjiang has been awarded the title of "Service-Oriented Manufacturing Demonstration City," indicating progress in integrating advanced manufacturing with modern services [4] - The city is fostering a new industrialization approach that emphasizes service enhancement, manufacturing strength, and value creation [4] - The industrial design innovation system has been established, resulting in the cultivation of 2 national-level and 27 provincial-level industrial design centers [5] Group 3 - The industrial department has played a crucial role in ensuring the supply of essential materials during critical periods, demonstrating strong support for local enterprises [7] - In response to supply chain disruptions, the department successfully coordinated the delivery of key components to medical equipment manufacturers, aiding in national pandemic response efforts [7] - The team has resolved thousands of enterprise requests, ensuring the production and supply of important epidemic prevention materials [7]

Core Insights - Zhenjiang, a small city in Jiangsu province, has a GDP of 554 billion yuan in 2024, surpassing several provincial capitals and ranking 17th nationally in per capita GDP at 171,700 yuan [1][2] Group 1: Historical and Cultural Significance - Zhenjiang is a national historical and cultural city with a strategic location at the intersection of the Yangtze River and the Grand Canal, historically serving as a transportation hub and military stronghold [2] - The city has a rich cultural heritage, with notable historical events and literary milestones occurring there, including the construction of the Iron Jar City during the Three Kingdoms period and the creation of significant literary works [2] Group 2: Industrial Development - Zhenjiang is characterized as a "hardcore manufacturing city," with a focus on high-end equipment, new materials, and aerospace industries, despite its low public visibility [3][4] - Major enterprises, such as Harbin Electric Group and State Grid New Energy, have established significant projects in Zhenjiang, contributing to its reputation as a manufacturing hub [3][4] Group 3: Economic Structure and Strategy - The city's economic strategy is defined by the "Four Groups and Eight Chains" framework, focusing on high-end equipment manufacturing, life sciences, digital economy, and new materials [5][6] - Zhenjiang's geographical advantages, including its deep-water port and location in the Yangtze River Delta, facilitate its industrial growth and logistics capabilities [5] Group 4: Quality of Life and Innovation - Zhenjiang combines natural beauty and historical culture, making it an attractive place to live and work, with significant ecological resources and cultural sites [7][9] - The city is known for its innovative spirit, exemplified by its famous vinegar production and the local culinary culture, which reflects a blend of tradition and modernity [10][12][13]

Core Viewpoint - The 22nd China International Agricultural Products Trade Fair was held from October 17 to 19, showcasing over 50 categories of high-quality agricultural products from 26 outstanding enterprises in Zhenjiang [1] Group 1: Event Overview - The event took place at the National Exhibition and Convention Center in Tianjin, focusing on Zhenjiang's agricultural industry strengths [1] - Zhenjiang's exhibition hall was organized around six leading industries: high-quality grain and oil, green vegetables, modern animal husbandry, premium aquatic products, branded tea and fruits, and specialty horticulture [1] Group 2: Product Highlights - Featured products included Zhenjiang rice, "Jinshan Cuiya" tea, and Zhenjiang vinegar, attracting numerous buyers and local citizens [1] - The "San Zhi Goose" brand from Danyang achieved on-site sales of 80,000 yuan, while Hengshun's traditional products drew significant interest, including innovative items like soft-boiled vinegar eggs and sea buckthorn vinegar [1] Group 3: Future Outlook - The Zhenjiang Agricultural and Rural Bureau emphasized that the exhibition was a significant showcase of the region's agricultural brand and strength [1] - The city plans to continue deepening agricultural supply-side structural reforms, focusing on leading industries to promote the "Zhenjiang flavor" nationwide [1]

Group 1 - The "Reading City" initiative combines cultural exploration with local sports events, allowing fans to experience the charm of Zhenjiang through various activities [2] - The event on September 20 involved over 200 fans from Wuxi, who engaged in immersive activities such as visiting the China Vinegar Culture Museum and tasting local delicacies [1][2] - The initiative aims to promote Zhenjiang's unique cultural heritage and modern attractions, enhancing the city's image and tourism appeal [2] Group 2 - The "Reading City" program has been successfully held on multiple match days, showcasing Zhenjiang's historical and cultural significance through guided tours and local cuisine [2] - Participants expressed satisfaction with the experience, highlighting the distinct flavors of Zhenjiang's cuisine, particularly the famous "Gua Gai Mian" and Zhenjiang vinegar [1] - The event also included educational components, such as learning about the history of the Jingkou Lifesaving Association, emphasizing community engagement and safety awareness [1]

Core Viewpoint - Hengshun Vinegar Industry, a leading vinegar producer in China, is leveraging capital markets and modern technology to enhance its product offerings and achieve high-quality growth in the vinegar industry [1][2]. Group 1: Company Overview - Hengshun Vinegar Industry has a history of over 180 years and is recognized as a national-level key leading enterprise in agricultural industrialization, being the first vinegar company listed in China [2][3]. - The company produces over 300,000 tons of vinegar annually and has established a comprehensive product system that includes various types of vinegar [2][3]. Group 2: Financial Performance - In the first half of 2025, Hengshun reported a revenue of 1.125 billion yuan, representing a year-on-year growth of 12.03%, and a net profit of 111 million yuan, up 18.07% year-on-year [3]. Group 3: Innovation and Product Development - The company is focusing on high-end, intelligent, and green development paths, investing in modern equipment and digital technologies to enhance production efficiency and product quality [3][4]. - Hengshun is developing an "A+X" product matrix to combine core products with potential products, aiming to meet the growing consumer demand for health-oriented and high-quality products [5][6]. Group 4: Market Strategy - Hengshun is expanding its product range to include health-focused items and has partnered with Shanghai Jiao Tong University to explore the nutritional benefits of vinegar [6]. - The company is also enhancing its online presence and exploring new sales channels, including social e-commerce and community group buying, to attract younger consumers [7]. Group 5: Future Vision - The company aims to maintain its innovative spirit and become a globally recognized brand, continuing to adapt to market trends and consumer preferences [8].

Core Viewpoint - The Jiangsu Hengshun Group aims to integrate party leadership with business operations over the next five years, emphasizing the importance of political construction and quality development as foundational elements for the company's growth [1][4][5]. Group 1: Party Leadership and Governance - The company will maintain unwavering party leadership, ensuring that the party's political advantages are effectively transformed into business development advantages [4][5]. - A clear delineation of responsibilities among the party committee, board of directors, and management will be established to enhance governance and decision-making processes [4][5]. - The company will implement a robust internal supervision system to embed risk prevention into all business processes, thereby improving operational compliance [12]. Group 2: Innovation and Product Development - Hengshun is committed to deepening its traditional vinegar production while integrating modern technology to enhance product quality and flavor [6][9]. - The company is focusing on the health benefits of vinegar, expanding its product line to include functional and organic vinegar options [7][9]. - Hengshun plans to leverage digital transformation through IoT, big data, and AI to optimize production processes and enhance product lifecycle management [11]. Group 3: Talent Development and Corporate Culture - The company will implement a dual-channel promotion system to ensure competitive opportunities for both technical and management personnel, fostering a versatile talent pool [13]. - Hengshun aims to create a harmonious labor relationship and improve employee welfare through various initiatives, including health care programs and volunteer services [12][14]. - The company will continue to promote its cultural heritage and engage in charitable activities to enhance its corporate image and social responsibility [14]. Group 4: Market Strategy and Brand Development - Hengshun is focused on enhancing its brand image and market share by building a comprehensive brand communication matrix and emphasizing quality assurance [9]. - The company is planning to break through sales channel limitations by enhancing its presence in dining, specialty, and e-commerce channels [9][11]. - Hengshun's commitment to innovation and reform is seen as essential for navigating the challenges of the current market environment [9][11].

Core Insights - The article highlights the successful integration of sports events with local consumption initiatives in Zhenjiang, leveraging the "Su Super" league match to boost local economy and tourism [1][4]. Group 1: Event-Driven Consumption Initiatives - During the "Su Super" league match, Zhenjiang's business bureau organized various consumption promotion activities, transforming event traffic into consumer energy [1]. - The "Welcome Gift" initiative provided free bowls of local specialty "Gua Gai Mian" (pot cover noodles) to visiting fans, enhancing their experience and promoting local cuisine [2]. - The "Main Venue Week" featured an upgraded initiative of distributing "ten thousand bowls of Gua Gai Mian," showcasing Zhenjiang's hospitality and culinary offerings [2]. Group 2: Cultural and Culinary Promotion - Fans received "Zhenjiang South" gift bags containing local specialties, which helped promote Zhenjiang's food culture to visitors [3]. - A cultural event titled "Water Rhythms Jiangsu" showcased local products and culinary innovations, further engaging fans and promoting regional specialties [3]. Group 3: Integrated Consumption Experience - The ticketing system for the "Su Super" league matches acted as a city-wide pass, linking various consumption scenarios and enhancing the overall experience for attendees [4]. - Local businesses collaborated with the event to offer discounts and promotions, creating a chain of consumption opportunities for fans [4]. Group 4: Night Economy and Broader Engagement - The event spurred a vibrant night economy, with major commercial areas broadcasting the match and attracting over 350,000 viewers [5]. - Local businesses reported a 20% increase in foot traffic during the event, indicating a successful engagement strategy that combined sports and local commerce [5].