直播大舞台

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浙江千岛湖探索“演艺+直播”文旅融合新路径
Xiao Fei Ri Bao Wang· 2025-08-27 03:23
Core Viewpoint - The integration of live streaming and cultural tourism is creating new opportunities for economic growth and enhancing local tourism experiences in China, particularly in areas like Qiandao Lake, where the "Live Streaming Stage" project is being implemented [2][4]. Group 1: Live Streaming and Cultural Tourism Integration - The "Live Streaming Stage" project, led by platforms like Kuaishou, has launched over 2000 stages across 31 provinces and 200 cities, becoming a new highlight for urban cultural tourism and night economy [2][3]. - Qiandao Lake is leveraging its natural beauty and cultural resources to adopt the "performance + live streaming" model, injecting new vitality into the local tourism industry [2][4]. - The model not only attracts online viewers but also enhances offline experiences, creating a vibrant atmosphere that encourages local consumption [3][4]. Group 2: Economic Impact and Visitor Engagement - The "Live Streaming Stage" serves as a bridge connecting online traffic with offline consumption, significantly boosting local businesses and enhancing the night economy [3][4]. - The presence of live performances increases foot traffic to nearby markets, benefiting local vendors and creating a lively environment for visitors [3][5]. - A single live streaming event can attract millions of online viewers, significantly increasing awareness and interest in local attractions, as evidenced by a recent event that drew over 4.8 million viewers [5]. Group 3: Broader Economic Context - In 2023, the cultural and related industries contributed 59,464 billion yuan to China's GDP, while tourism and related industries added 54,832 billion yuan, highlighting the growing importance of the cultural tourism sector [4][5]. - The integration of live streaming into cultural tourism is seen as a key tool for enhancing economic growth and promoting local identities, aligning with national strategies for rural revitalization and regional development [5].
一座舞台带火一座城
Jing Ji Ri Bao· 2025-08-23 22:16
Core Insights - The integration of online and offline experiences through live streaming events is revitalizing the cultural tourism economy in Hebei, particularly in Tangshan's Tianyuangu Scenic Area, attracting both local and external visitors [1][2] - The model of "offline stage + online live broadcast" has proven effective in driving night economy and tourism consumption, leading to increased foot traffic and business for local merchants [1][2] Group 1: Live Streaming Impact - The introduction of live streaming stages has significantly increased visitor numbers, with reports of an 8% rise in shop rental rates and full occupancy in hotels during holidays and weekends [1] - The live streaming format combines various performance arts, enhancing audience engagement and creating a unique cultural experience [1][2] Group 2: Sustainability and Growth - Hebei province has established 18 permanent live streaming stages, demonstrating a replicable and sustainable model for integrating live streaming with cultural tourism [2] - The success of these stages is attributed to their innovative content, strong regional culture, and high levels of audience interaction, which contribute to a vibrant night economy [2][3] Group 3: Challenges and Recommendations - The surge in visitors due to live streaming events poses challenges for local public services, necessitating improvements in service quality and emergency response capabilities [3] - Experts suggest enhancing the cultural attributes of live stages by incorporating local arts and heritage, ensuring a continuous flow of fresh content to maintain audience interest [3]
北大教授卢晖临:数字时代,三四线城市如何激活活力?
Huan Qiu Wang· 2025-07-25 11:35
Core Insights - The rise of "live streaming stages" has become a new digital infrastructure to activate urban cultural and tourism consumption, providing unprecedented development opportunities for third and fourth-tier cities [1][6] - The integration of online and offline experiences through live streaming enhances social interaction and community engagement, creating a new form of social capital accumulation [2][3] - The success of this "digital vitality" hinges on balancing technology application with humanistic care, commercial value with social value, and innovation with cultural heritage [3] Group 1: Urban Development and Competition - Live streaming stages reshape urban attractiveness by creating dynamic city images that resonate with younger audiences, making them essential in travel decision-making [4] - The model fosters talent retention by providing local youth with platforms for creativity and income, leading to a "return flow" of talent to cities [4] - The approach optimizes urban brand communication through grassroots narratives, enhancing trust and engagement compared to traditional promotional methods [4] Group 2: Cultural and Economic Integration - The live streaming stage represents a "soft power" development strategy that complements traditional "hard power" initiatives, enhancing urban charm while driving economic growth [5] - It offers third and fourth-tier cities a chance to redefine their value by leveraging local culture in a globalized context, thus exploring sustainable development paths [6] - The integration of online and offline experiences, along with deep cultural and consumption fusion, boosts urban life quality and economic vitality [6]
当文旅热向县乡“下沉”,如何玩转网红流量激活实体经济?
Nan Fang Du Shi Bao· 2025-07-07 10:50
Core Insights - The integration of online and offline live streaming models is emerging as a new trend in the local cultural and tourism sectors, where influencers perform in public venues to generate online tips while driving foot traffic to physical businesses [1][2] - The "live stage" model has shown significant potential in revitalizing county-level tourism, with a projected increase in visitor numbers and revenue in the coming years [2][9] Group 1: Live Streaming Model - The "live stage" model combines online performances with offline events, attracting large audiences both virtually and physically, exemplified by the "Tangshan Bubble Dragon" who performs in a scenic area [1][4] - The model has led to a substantial increase in visitor numbers at the venue, with weekday attendance rising from over 1,000 to 2,000-3,000 and weekend attendance increasing from around 3,000 to 4,000-5,000 [5][6] Group 2: Economic Impact - The county tourism sector is experiencing growth, with an expected average of 5.81 million visitors in 2024, marking a 14.26% year-on-year increase, and a 9.96% rise in total tourism revenue [2] - The collaboration between influencers and local businesses is seen as a new engine for economic development, enhancing both foot traffic and local engagement [2][9] Group 3: Operational Dynamics - The operational model involves significant collaboration between influencers and venue operators, with the latter providing essential support such as waived fees and logistical assistance [5][6] - The success of the model relies on the quality of content and the ability to attract and retain audiences, emphasizing the importance of creativity and local engagement [9][10] Group 4: Replicability and Future Prospects - The "live stage" model has shown potential for replication across different regions, with various adaptations observed, such as community-driven initiatives [8][9] - Local tourism departments are recognizing the value of this model as a sustainable approach to promote regional resources and attract visitors [9][10]