夏日傍晚，夕阳映照在浙江淳安千岛湖的湖面上，水波粼粼。随着夜色逐渐笼罩，千岛湖畔阿尔法城的 广场上，快手主播唐薇的"直播大舞台"准时开播，台下围满了观众，线上观众人数也在短时间内突破百 万。记者在现场见到，舞台上的歌声与湖光山色交织，直播镜头捕捉到的美景，让无数网友在评论区留 言"心动"，纷纷表示要亲自到访，感受湖光山色与地道美食的魅力。 如此热闹的场景，不仅仅是一场演艺活动，更是千岛湖探索"演艺+直播"文旅融合新路径的实践。淳安 在打造旅游胜地的同时，也在构建一个连接线上与线下、融合文化与经济的新场景：既有线上的人气汇 聚，又有线下的烟火升腾。 本报记者 赵 曦 □ 唐 瑞 直播赋能文旅 线上线下相互成就 2024年以来，以快手为代表的直播平台陆续推出"直播大舞台"项目，在全国范围内掀起热潮。据快手相 关工作人员介绍，目前已有超过2000个快手"直播大舞台"落地，覆盖了全国31个省、200多个城市，成 为城市文旅的新窗口和夜经济的新亮点。 "淳安县作为旅游大县、农业大县，在当下经济转型升级的节点，直播是其展示城市形象的有力抓 手。"淳安县文化和广电旅游体育局相关负责人介绍，当地在积极培育直播矩阵和人才队伍， ...

这样线上线下融合的文旅消费新场景是快手推出的一种新型直播品类，它融合了很多表演艺术和互动形 式，比如歌舞、杂技绝活、民间文化技艺等。从通俗经典歌曲到氛围拉满的DJ嗨歌，从杂技表演到民 间文化技艺，每一种艺术形式都能在这里找到属于自己的观众。通过"线下搭台+线上直播"，不但激活 了景区夜经济，还带动了文旅消费，成为推动当地经济增长的新引擎。 唐山迁安市的天元谷度假区，主打家庭出游、亲子互动和文化探索，主要面向京津冀地区的游客。没有 直播大舞台前，这里白天生意还算好，一到晚上总缺少留客过夜的亮点。大舞台来到天元谷度假区以 后，情况发生了很大改变。"我经常拉外地游客来看大舞台，很多游客都是奔着演出来的，热闹、好 玩，就图个开心。"当地网约车司机王师傅说，"他们来了不光看表演，还要吃住玩，确实带动了景区的 生意。" 线上引流、线下消费的模式让越来越多的用户和粉丝从直播间来到现场，盘活了景区夜经济，周边商户 受益不小。天元谷旅游度假区董事长阳家军告诉记者，大舞台开办后，新增的客流量使景区商铺的出租 率增长了8%，酒店每逢小长假、周末更是频频满房。景区还围绕大舞台创新开发了非遗花火秀、街区 NPC互动、美食夜市等项目，综 ...

Core Insights - The rise of "live streaming stages" has become a new digital infrastructure to activate urban cultural and tourism consumption, providing unprecedented development opportunities for third and fourth-tier cities [1][6] - The integration of online and offline experiences through live streaming enhances social interaction and community engagement, creating a new form of social capital accumulation [2][3] - The success of this "digital vitality" hinges on balancing technology application with humanistic care, commercial value with social value, and innovation with cultural heritage [3] Group 1: Urban Development and Competition - Live streaming stages reshape urban attractiveness by creating dynamic city images that resonate with younger audiences, making them essential in travel decision-making [4] - The model fosters talent retention by providing local youth with platforms for creativity and income, leading to a "return flow" of talent to cities [4] - The approach optimizes urban brand communication through grassroots narratives, enhancing trust and engagement compared to traditional promotional methods [4] Group 2: Cultural and Economic Integration - The live streaming stage represents a "soft power" development strategy that complements traditional "hard power" initiatives, enhancing urban charm while driving economic growth [5] - It offers third and fourth-tier cities a chance to redefine their value by leveraging local culture in a globalized context, thus exploring sustainable development paths [6] - The integration of online and offline experiences, along with deep cultural and consumption fusion, boosts urban life quality and economic vitality [6]

Core Insights - The integration of online and offline live streaming models is emerging as a new trend in the local cultural and tourism sectors, where influencers perform in public venues to generate online tips while driving foot traffic to physical businesses [1][2] - The "live stage" model has shown significant potential in revitalizing county-level tourism, with a projected increase in visitor numbers and revenue in the coming years [2][9] Group 1: Live Streaming Model - The "live stage" model combines online performances with offline events, attracting large audiences both virtually and physically, exemplified by the "Tangshan Bubble Dragon" who performs in a scenic area [1][4] - The model has led to a substantial increase in visitor numbers at the venue, with weekday attendance rising from over 1,000 to 2,000-3,000 and weekend attendance increasing from around 3,000 to 4,000-5,000 [5][6] Group 2: Economic Impact - The county tourism sector is experiencing growth, with an expected average of 5.81 million visitors in 2024, marking a 14.26% year-on-year increase, and a 9.96% rise in total tourism revenue [2] - The collaboration between influencers and local businesses is seen as a new engine for economic development, enhancing both foot traffic and local engagement [2][9] Group 3: Operational Dynamics - The operational model involves significant collaboration between influencers and venue operators, with the latter providing essential support such as waived fees and logistical assistance [5][6] - The success of the model relies on the quality of content and the ability to attract and retain audiences, emphasizing the importance of creativity and local engagement [9][10] Group 4: Replicability and Future Prospects - The "live stage" model has shown potential for replication across different regions, with various adaptations observed, such as community-driven initiatives [8][9] - Local tourism departments are recognizing the value of this model as a sustainable approach to promote regional resources and attract visitors [9][10]