01 新年好运官 飘 飘 矮马飘飘（欧洲矮马） 新春将至，申城年味渐浓，市文化旅游局发布2026上海全新文旅IP——"海上萌主"，这一IP以城市动物明星为灵感源点，集结来自上海多家景区的高人气动 物形象，通过更轻盈、更亲和的表达方式，把城市文脉、节日情绪与当代审美连接在一起，萌力成为纽带，也成为上海向市民游客送出的，新春问候。 萌 主 集 合 城市动物明星，组成"海上萌主" "海上萌主"由五位（组）深受游客喜爱的动物组成。它们快乐地生活在上海的动物园与海洋世界中，因真实、生动、富有个性的日常状态，被游客和网友记 录、分享、熟知，也逐渐形成了鲜明的公众形象。 蓬松的浅金色鬃毛偏向一侧 额头处的一撮白毛 为它的帅气又添了几分辨识度 飘飘性情温顺，活泼开朗，聪明伶俐 能够听懂保育员的口令 完成点头、抬脚等互动动作 每逢周末、节假日 总能看见它迈着轻快小碎步 活跃在迎宾巡游队伍中 是园里超受欢迎的"小明星" 它代表的是新年里最朴素、 也最珍贵的祝愿： 平安、顺利、一路向前 小档案 昵称：矮马飘飘 物种：欧洲矮马 所属动物园：上海野生动物园 性别：小男孩 年龄：14岁（2013年4月） 02 上海嗲妹妹 红 糖 上海动 ...

Group 1 - The "2025 IPX World Cultural Tourism Flow Conference" was held in Shenzhen from August 27 to 29, organized by the Shenzhen Cultural Tourism Promotion Association, involving over 50 business associations [1] - The conference featured more than 30 forums and activities, two major exhibitions, and an IP licensing matchmaking event, covering an exhibition area of 15,000 square meters with over 1,000 popular IPs from 21 countries and regions [1][2] - The event is expected to attract over 35,000 professional visitors, showcasing the global trend of deep integration between IP licensing, creative design, cultural and creative toys, and the cultural tourism industry [1] Group 2 - The main forum focused on "Intelligent Observation of the World: New Chapter in Cultural Tourism," with experts discussing how phenomenon-level IPs can reconstruct urban dialogue through culture and technology [2] - Representatives from companies like Tencent Cultural Tourism and the Guangdong-Hong Kong-Macao Greater Bay Area Low-altitude Economy Drone Association will brainstorm on digital transformation in cultural tourism and emerging sectors [2] - The conference also included the 12th Shenzhen International IP Licensing Industry Expo and the 3rd Shenzhen International Cultural and Creative Exhibition & Trendy Toy Exhibition, featuring over 30,000 exhibits across the entire industry chain [2]