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“过客”变“归人”
Guang Xi Ri Bao· 2025-11-25 03:14
Core Insights - The Chinese tourism market is experiencing both total expansion and structural transformation, with the travel residence demand gradually replacing traditional tourism models. A mere 5% shift towards travel residence could create a market increment of 250 billion yuan [5] - The travel residence and elderly care sector has become a national strategy, with significant policy support from the central government aimed at developing new consumption models and promoting high-quality development in the industry [5][21] - Despite a 217% growth in the travel residence market over three years, less than 30% of projects are profitable, indicating a need for sustainable development strategies [5][23] Market Dynamics - The travel residence market in China has surpassed 5 trillion yuan, driven by consumption upgrades and an aging population [5] - In 2024, the number of tourists in Beihai reached 61.21 million, a 16.6% increase from 2023, highlighting the growing importance of the travel residence demographic in the tourism sector [11] - The travel residence sector is becoming a crucial driver for economic transformation in Beihai, with the potential to enhance hotel occupancy rates during off-peak seasons [11][21] Challenges and Shortcomings - Key issues affecting the travel residence experience include transportation, talent shortages, product offerings, and cultural barriers, which impact the overall satisfaction of residents [7][8] - The lack of clear definitions and standards for "travel residence" complicates industry management and hinders effective planning and resource allocation [12][13] - Regulatory ambiguities between travel and elderly care institutions lead to inconsistent service quality and operational challenges [12][13] Innovative Practices and Solutions - Beihai's establishment of the first travel resident association in China serves as a model for community engagement and governance, transforming the perception of travel residents from outsiders to integral community members [15][16] - The association has successfully addressed over 30 community issues, enhancing the quality of life for residents through organized feedback mechanisms and volunteer initiatives [16][17] - Cultural integration activities foster a sense of belonging among diverse ethnic groups, contributing to a cohesive community atmosphere [18][19] Policy Initiatives - The Beihai government has initiated a three-year action plan to enhance the tourism industry, emphasizing the development of the travel residence economy [21][28] - Plans to create a "travel service chain" by integrating elderly care facilities with tourism resources aim to improve service delivery and enhance the travel experience for elderly residents [22] - The establishment of vocational training programs in elderly care is expected to address the talent shortage in the travel residence sector, thereby improving service quality [22][26] Future Outlook - The travel residence market in Guangxi is projected to grow significantly, with expectations of reaching 20 million visitors in the next decade [24] - The government aims to implement a comprehensive policy framework to support the integration of travel, elderly care, and cultural services, creating a robust ecosystem for the travel residence industry [28][29] - Collaborative efforts among various stakeholders, including government, market entities, and social organizations, are essential for overcoming existing challenges and achieving sustainable growth in the travel residence sector [29]