康养旅居
Search documents
京滇联动为旅居云南注入健康动能
Xin Lang Cai Jing· 2026-02-16 22:33
经研讨,会议形成多项共识:建立常态化沟通协作机制;推动京滇机构间专项技术合作;探索"中医药 +温泉""智慧康养+旅居"等创新模式在滇落地;加强专业人才培养与行业标准建设,为产业长远发展夯 实基础。与会代表一致认为,智联体作为链接资源、推动融合的关键平台,将有力促进康养旅居产业向 专业化、标准化与品牌化升级,为"有一种叫云南的生活"赋予更丰富的健康内涵。 2025腾冲科学家论坛期间,医康养旅居创新发展智联体成立,以科学与艺术融合创新赋能产业,助力云 南打造具有国际影响力的旅居医康养高质量发展示范区。筹备会的举办,为拟于3月在云南文山召开的 首次全体大会奠定基础。在中国民族文化艺术基金会等机构的支持下,科学与艺术疗愈公益行项目将同 步启动。 会上,云南高原温泉康养产业创新研究院、砚山县中医医院分别介绍协同创新方案。同程旅行、文山州 文化和旅游局、昆明万德科技、中国联通云南分公司、保山中医专科学校等与来自北京的科研院所、行 业协会、投资机构及企业代表,围绕业务布局、技术合作与项目落地进行深入交流,内容涵盖智慧康 养、营养健康、产品研发、资本对接等多个维度。 本报讯 记者杨艳萍 通讯员谢向英报道 日前,医康养旅居创新 ...
300余名“候鸟”旅居幸福村
Xin Lang Cai Jing· 2026-02-08 22:43
转自:贵州日报 贵州日报天眼新闻记者 梁晓琳 立春刚过,黔南州罗甸县暖意融融,22℃的宜人气候,让前来越冬的"候鸟"——73岁的北京人周洪声感 受到了春天的温暖。"我们去过不少地方过暖冬,还是觉得罗甸最合心意、性价比也高,这次准备住1个 月。回去后一定给老友们好好推荐,约着明年再来。"周洪声的话语里满是赞许。 罗甸县文化广电和旅游局局长王凌表示,为当好旅居客的"大管家",该县着力构建多元康养旅居产品体 系,"我们不仅出台政策支持旅居地产,还开发亲子、休闲、康养等定制度假旅居产品,并通过举办体 育赛事文艺活动丰富他们的旅居体验。"记者了解到,其中,云泽康园·幸福村从2023年11月开业至今已 接待游客8.5万人次。250余间房仅剩10多间未预订,"目前北方的游客占30%左右,估计到年前就满房 了。"廖新坤说。 周洪声入住的罗甸县云泽康园·幸福村,目前正住着300多名来自北京、上海、山东等地的旅居"候鸟"。 每天早上,吃完早餐后,周洪声会和老伴刘玉兰在幸福村的山体公园里散散步,然后唱歌、下棋、打乒 乓球、打太极拳,生活舒适快乐。"我们的生活起居、日常活动,都被3个管家安排得妥妥当当,每天都 过得很开心。"刘玉兰说 ...
旅游业决心服务好这代最会玩的老年人
经济观察报· 2026-02-08 06:36
Core Viewpoint - The article discusses the evolving needs of the "active elderly" population, aged 55 to 75, who seek more than just basic accommodation and are looking for enriching experiences during their retirement years [2][4]. Group 1: Changing Demands - The demand for travel and living arrangements among the elderly has shifted from traditional hotels to wellness bases that offer health management, social activities, and cultural experiences [3][10]. - The "active elderly" prefer wellness bases due to their comprehensive services, including medical response, chronic disease management, and social engagement activities [3][10]. - The new generation of elderly travelers is characterized by their willingness to spend on quality experiences, moving from a mindset of saving for their children to prioritizing their own enjoyment [7][8]. Group 2: Market Evolution - The market for elderly travel has transitioned from basic hotel stays to wellness bases that integrate health management and social interaction [10][11]. - Wellness bases are designed to meet the specific needs of the elderly, offering a combination of accommodation, health services, and community activities [10][11]. - The operational model of wellness bases is evolving, focusing on providing a lifestyle solution rather than just accommodation, with packages that include meals and activities [10][14]. Group 3: Financial Considerations - The operational costs for wellness bases are significant, with high expenses related to staffing, quality food, and facility maintenance, which can lead to financial challenges [14][16]. - The pricing strategy for wellness bases is often higher than traditional hotels, reflecting the added value of comprehensive care and community engagement [10][14]. - The industry is exploring new financial models, such as the EOD (Ecological Environment-Oriented Development) model, to support long-term sustainability and investment in wellness services [20][22]. Group 4: Competitive Landscape - Traditional hotels and nursing homes are adapting to capture the growing market of the "active elderly," but face challenges in creating the right environment that appeals to this demographic [16][18]. - The competition is intensifying as various sectors, including hotels and high-end lodgings, seek to offer wellness packages tailored to the elderly [18][19]. - The wellness industry must address potential risks associated with elderly consumers, including health scams and emotional exploitation, necessitating robust support systems [18][19]. Group 5: Future Opportunities - The concept of a "centenarian life" is emerging, suggesting that the elderly will need to plan for a longer life, leading to a demand for services that support health and well-being over extended periods [22][23]. - There is a growing market for wellness services targeting not just the elderly but also middle-aged individuals seeking preventive care and lifestyle improvements [23][24]. - Future industry leaders will need to focus on providing comprehensive, customizable health management solutions for high-net-worth clients, emphasizing long-term wellness and happiness [24].
“活力老人”重塑康养旅居
Jing Ji Guan Cha Wang· 2026-02-08 02:39
Core Viewpoint - The travel industry for seniors is evolving, with a shift towards wellness and experiential travel, catering to the needs of a new generation of active seniors, referred to as "vibrant seniors" [2][5][6]. Group 1: Market Changes - The demand for wellness bases is increasing among seniors, as they offer immediate medical response, chronic disease management, and health monitoring, addressing the concerns of elderly travelers [3][8]. - Seniors are now seeking experiences that combine health management, social interaction, and cultural enrichment, moving away from traditional hotel stays [8][12]. - The average cost for a stay at wellness bases is competitive, with examples showing costs around 100 yuan per person per day, which is cheaper than traditional hotels [3][5]. Group 2: Demographic Shifts - The new generation of seniors, particularly those born in the 1960s and 1970s, have higher disposable incomes and are adept at using technology for travel planning [5][6]. - This demographic shift has led to a change in travel preferences, with seniors now prioritizing personal enjoyment and immersive experiences over traditional sightseeing [6][19]. Group 3: Service Offerings - Wellness bases are enhancing their offerings by including health services, cultural activities, and social events, creating a comprehensive lifestyle solution for seniors [8][10]. - The introduction of specialized facilities, such as accessible bathing areas and tailored nutrition, further attracts seniors seeking quality living environments [3][8]. Group 4: Operational Challenges - Wellness bases face seasonal fluctuations in occupancy rates, with some experiencing occupancy as low as 20% in off-peak seasons [10][11]. - High operational costs, including staffing and quality food provisions, pose challenges for profitability, especially when pricing is constrained by the local market [11][12]. Group 5: Competitive Landscape - Traditional hotels and retirement homes are adapting to capture the growing market of active seniors, but face challenges in creating the desired social and experiential environments [12][14]. - The wellness industry is witnessing increased competition from hotels that are modifying their offerings to include wellness packages and activities [14][15]. Group 6: Future Trends - The concept of a "centenarian life" is emerging, suggesting that the focus will shift towards proactive health management and lifestyle planning for seniors [18][19]. - The wellness industry is expanding its target demographic to include middle-aged individuals seeking preventive health measures and lifestyle improvements [19][20].
黑龙江代表委员热议养老 建言打造康养旅居“龙江样板”
Zhong Guo Xin Wen Wang· 2026-02-01 03:43
黑龙江代表委员热议养老 建言打造康养旅居"龙江样板" 中新网哈尔滨2月1日电 (记者 姜辉)中国正迈入老龄化社会,养老成为黑龙江省两会期间热议的话题之 一。黑龙江省人大代表靳福娟和政协委员于桂平建言,发挥全国独有的寒地生态资源和农文旅体等优 势,打造康养旅居"龙江样板",助力幸福龙江建设。 于桂平委员表示,"康养旅居"市场潜在需求大,既顺应了市场所需,也拉动了内需,对于促进居民增 收、吸引人口季节性流入、促进乡村振兴等具有重要意义。她建言,在黑龙江省精选生态环境好、交通 便利且具有发展旅居产业优势的地区进行试点,从医、食、住、行、游、购、娱、康养等方面入手,构 建全链条商业生态。 1月31日,黑龙江省第十四届人民代表大会第四次会议双鸭山代表团举行全体会议。 姜辉 摄 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 靳福娟代表还建议,嫁接黑龙江省绿色食品产业,整合家政护理产业,构建"养老+特色产业"服务链 条。建立黑龙江省统 ...
让“好气候”加速转化为生产力
Xin Hua Ri Bao· 2026-01-16 07:59
□ 孟亚生 将无形的气候资源转化为有形的发展动能,更是生动诠释了"好气候也是生产力"的深刻内涵。地处亚热 带与暖温带过渡带的江苏,坐拥"气候温和、四季分明、雨热同季、光热充沛"的先天优势。为了将"好 气候"转化为生产力,我省将气候区划与区域发展精准对接。苏南依托亚热带湿润季风气候,打造四季 常绿的康养旅居目的地;苏北凭借暖温带半湿润气候优势,发展雨热同季的优质农产品;沿海地区则深 挖风能资源,推进风电项目规模化开发。这种因地制宜的开发模式,让江苏的气候资源从模糊的"生态 标签",转变为可规划、可落地的"产业蓝图"。 要让"好气候"持续转化为生产力,还需强化政策协同与科技支撑,筑牢保障体系。我省通过地方立法明 确气候资源保护和开发利用的原则与路径,要求重大项目开展气候可行性论证,从源头规避无序开发风 险。科技赋能也让气候服务更精准高效,为产业发展规避气候风险,为康养、旅游调度提供精准指 引。"政策+科技"的双轮驱动,既守住了生态保护底线,又提升了气候资源利用效率,为生产力持续释 放提供了稳定支撑。 "好气候"转化为生产力,本质是生态价值向经济价值、社会价值的多元转化。"好气候"转化为生产力, 既要立足本地气候资 ...
打造国际知名滨海康养旅居目的地!青岛印发三年行动方案
Qi Lu Wan Bao· 2026-01-07 04:52
Core Viewpoint - The Qingdao Municipal Civil Affairs Bureau, in collaboration with multiple departments, has issued a three-year action plan (2025-2027) to accelerate the high-quality development of the health and wellness tourism industry, aiming to establish Qingdao as a leading coastal health and wellness destination by 2027 [1][3]. Industry Development Path - The plan outlines a clear development path for the industry over the next three years, focusing on leveraging Qingdao's unique resources such as mountains, sea, springs, cities, bays, and islands [3]. - By 2027, the city aims to cultivate five leading enterprises with regional competitiveness, establish 15 wellness tourism demonstration bases, and create 10 high-quality specialty products [3][4]. Policy Support and Resource Management - The wellness tourism industry will be integrated into the "14th Five-Year" plan for the development of aging services and elderly care systems in Qingdao, with a comprehensive layout strategy [3]. - A city-wide resource survey will be conducted to create databases for marine, thermal spring, and forest resources to support industry development [3]. - Policy incentives will include priority land use for projects, phased payment of land transfer fees, tax reductions, and financial services [3][4]. Product Innovation and Service Supply - Qingdao will promote the integration of traditional wellness sectors such as seaside resorts, thermal springs, and traditional Chinese medicine with new projects like "wellness + medical care" and "thermal spring + therapy" [4]. - New products will be developed, including cruise tourism, anniversary wellness experiences, and art therapy, leveraging the city's coastal and mountainous resources [4]. Market Development and Brand Building - The city plans to strengthen market entities by attracting leading enterprises, supporting local brand upgrades, and nurturing small and micro enterprises in niche markets [4]. - A wellness tourism community will be established to enhance resource integration and standard setting, while promoting combined wellness and tourism packages [4]. - The brand strategy will focus on creating a "1+N" brand cluster centered around "Mountain and Sea Wellness, Vibrant Qingdao," with sub-brands for marine wellness and thermal resorts, utilizing both online and offline marketing channels [4].
闭上眼睛 许个心愿
Xin Lang Cai Jing· 2025-12-31 16:58
Group 1: Cultural and Artistic Development - The Hainan Young Entrepreneurs Association is actively involved in promoting cultural events, such as the "Qiong Yun New Year Gala," which aims to support the inheritance of intangible cultural heritage and showcase traditional culture on modern stages [6][7]. - The association emphasizes the importance of cultural richness in Hainan, with a focus on traditional performances like Qiong opera, Peking opera, and Henan opera, aiming to attract more artists to create culturally significant works [8]. Group 2: Health and Wellness Industry - The health and wellness sector in Hainan is experiencing growth, with companies like Little Yellow Duck Health Resort investing in projects that cater to both elderly and middle-aged clients seeking wellness solutions [9]. - The establishment of a wellness center in the Boao Lecheng International Medical Tourism Pilot Zone highlights the region's commitment to providing comprehensive health services, including dietary solutions [9]. Group 3: Business Environment and Opportunities - The Hainan Free Trade Port is creating a favorable business environment, facilitating the rapid establishment of projects and attracting investments, as evidenced by the swift approval of necessary permits for new ventures [9]. - Companies are leveraging the zero-tariff policy for imports, which enhances their operational efficiency and reduces costs, particularly in the window and door manufacturing sector [11]. Group 4: Community Engagement and Social Responsibility - Local entrepreneurs are engaging with their communities through events and gatherings, such as New Year's celebrations, which foster a sense of belonging and support local culture [10][12]. - The commitment to maintaining a clean environment during public events reflects the social responsibility of businesses and individuals in Hainan, ensuring a pleasant experience for residents and tourists alike [12][13].
探秘首批全国医养结合示范县:如何让旅居老人舒心把异乡当家园
Xin Lang Cai Jing· 2025-12-25 15:18
Core Viewpoint - Yunnan Province is becoming a popular destination for long-term residency, with a significant increase in the number of people choosing to settle there, particularly among the elderly seeking a favorable climate and supportive community services [1][6]. Group 1: Demographics and Trends - In the first 11 months of this year, Yunnan Province received 4.9833 million travelers, marking a year-on-year increase of 54.9% [1]. - The number of annual visitors to Yuanmou County has grown from 20,000 to over 100,000, indicating a rising trend in long-term residency and tourism [6]. Group 2: Community Services and Support - Yuanmou County has streamlined administrative processes for residents, allowing for the completion of various tasks, such as housing and residency permits, in under half a day [4]. - The county has expanded its "cross-province handling" services to 157 items, facilitating easier access to services for residents from other provinces [6]. - A "helping and agency mechanism" has been implemented, with service teams bringing administrative support directly to the community [6]. Group 3: Infrastructure and Amenities - Yuanmou County has improved local infrastructure by relocating essential services, such as markets and educational institutions, closer to residential areas [6]. - There are now 17 community service stations established to handle administrative tasks, enhancing convenience for residents [6]. Group 4: Market Performance - The sales of commercial housing in Yuanmou County have increased by 34.95% year-on-year, reflecting the growing interest in long-term living arrangements [6].
“过客”变“归人”
Guang Xi Ri Bao· 2025-11-25 03:14
Core Insights - The Chinese tourism market is experiencing both total expansion and structural transformation, with the travel residence demand gradually replacing traditional tourism models. A mere 5% shift towards travel residence could create a market increment of 250 billion yuan [5] - The travel residence and elderly care sector has become a national strategy, with significant policy support from the central government aimed at developing new consumption models and promoting high-quality development in the industry [5][21] - Despite a 217% growth in the travel residence market over three years, less than 30% of projects are profitable, indicating a need for sustainable development strategies [5][23] Market Dynamics - The travel residence market in China has surpassed 5 trillion yuan, driven by consumption upgrades and an aging population [5] - In 2024, the number of tourists in Beihai reached 61.21 million, a 16.6% increase from 2023, highlighting the growing importance of the travel residence demographic in the tourism sector [11] - The travel residence sector is becoming a crucial driver for economic transformation in Beihai, with the potential to enhance hotel occupancy rates during off-peak seasons [11][21] Challenges and Shortcomings - Key issues affecting the travel residence experience include transportation, talent shortages, product offerings, and cultural barriers, which impact the overall satisfaction of residents [7][8] - The lack of clear definitions and standards for "travel residence" complicates industry management and hinders effective planning and resource allocation [12][13] - Regulatory ambiguities between travel and elderly care institutions lead to inconsistent service quality and operational challenges [12][13] Innovative Practices and Solutions - Beihai's establishment of the first travel resident association in China serves as a model for community engagement and governance, transforming the perception of travel residents from outsiders to integral community members [15][16] - The association has successfully addressed over 30 community issues, enhancing the quality of life for residents through organized feedback mechanisms and volunteer initiatives [16][17] - Cultural integration activities foster a sense of belonging among diverse ethnic groups, contributing to a cohesive community atmosphere [18][19] Policy Initiatives - The Beihai government has initiated a three-year action plan to enhance the tourism industry, emphasizing the development of the travel residence economy [21][28] - Plans to create a "travel service chain" by integrating elderly care facilities with tourism resources aim to improve service delivery and enhance the travel experience for elderly residents [22] - The establishment of vocational training programs in elderly care is expected to address the talent shortage in the travel residence sector, thereby improving service quality [22][26] Future Outlook - The travel residence market in Guangxi is projected to grow significantly, with expectations of reaching 20 million visitors in the next decade [24] - The government aims to implement a comprehensive policy framework to support the integration of travel, elderly care, and cultural services, creating a robust ecosystem for the travel residence industry [28][29] - Collaborative efforts among various stakeholders, including government, market entities, and social organizations, are essential for overcoming existing challenges and achieving sustainable growth in the travel residence sector [29]