在消费升级与人口老龄化的双重驱动下，旅居养老上升为国家战略，2024年中央经济工作会议提出培育壮大新型消费，发展康养、旅游等服务业；同年 12月，《中共中央、国务院关于深化养老服务改革发展的意见》首次明确"开发旅居养老市场，发展康养旅居新业态"；2025年国务院办公厅及商务部等9部 门文件分别要求推广旅居产品、强化住宿业对旅居经济的支撑作用，推动业态高质量发展。 据中国旅游研究院2025年报告显示，全国旅居养老市场规模三年增长217%，但真正实现盈利的项目不足30%。坐拥巴马长寿生态、涠洲岛海岛风情等 独特禀赋，广西在开辟旅居经济赛道的同时，也与全国市场一样，面临着从"流量红利"到"可持续发展"的转型难题。为探寻破局路径，调研组深入北海等地 开展实地调研，为全国旅居产业高质量发展提供可借鉴的"广西方案"。 先行探索，暴露了什么问题？ 当初冬的晨光穿透雨雾，北海嘉和冠山海小区里"候鸟"老人的晨练身影，在勾勒出滨海旅居惬意图景的同时，揭开了旅居经济的新命题。这座城市以 18℃冬日暖阳、亲民房价与平价海鲜为引力，每年吸引40万北方旅居人群，成为广西以旅居业态推动文旅产业转型的生动样本。 2025年3月31日，来自各 ...

Core Insights - The forum highlighted the unique advantages and development potential of the senior economy in Chengdu, particularly in Dujiangyan and Dayi County [1][2][3] Group 1: Dujiangyan City - Dujiangyan focuses on "high-end elderly care + travel care" with four core advantages: ecology, culture, location, and policy [1] - The city has developed a senior economy brand centered on "healthcare + travel care," with total investments exceeding 9.2 billion in four key projects: high-end elderly care, smart medical care, traditional Chinese medicine care, and special dietary foods [1] - In 2024, Dujiangyan is expected to attract over 2 million elderly tourists, leading to an 18% increase in tourism consumption and creating over 3,000 jobs [1] Group 2: Dayi County - Dayi County boasts rich health and tourism resources, with a unique geographical structure that includes a significant elevation difference of nearly 5,000 meters [2] - The county has a forest coverage rate of 56.31% and a park green space coverage rate of 82.45%, making it a top destination for tourism and sports [2] - Dayi aims to develop a silver industry scale of 5 billion by 2030, covering various sectors such as elderly services, health tourism, pharmaceuticals, medical devices, and senior tourism [2] Group 3: Strategic Planning - The clear top-level design from Chengdu is reflected in the "Three-Year Action Plan for Optimizing and Strengthening the Senior Economy Key Industrial Chain (2025-2027)," which aims to create a national-level senior economy industrial park [3] - The collaborative development of Dujiangyan and Dayi in the senior economy aligns with Chengdu's strategic deployment for the senior economy [3]

Core Insights - Xinhua Insurance has officially partnered with Yada International to operate the high-quality travel and health community "Yada Matsushita Community," marking the first mid-asset cooperation project in Xinhua's national health and wellness strategy [1] - The collaboration aims to innovate in elderly financial services and establish a new paradigm for travel-based elderly care [1] Company Strategy - As a large state-owned life insurance company, Xinhua Insurance is aligning its services with national development goals, particularly in response to the aging population and the Healthy China initiative [1] - The company is accelerating its medical and health ecosystem layout by expanding high-quality cooperative health and wellness communities across the country [1] Service Offerings - The "Yada Matsushita Community" is located in Yixing City, Jiangsu Province, and is equipped to meet the diverse health and cultural needs of the elderly [1] - The community features high-quality medical and health services, including a comprehensive outpatient clinic, health management, and multi-disciplinary treatment services focused on geriatric medicine [1] - Xinhua Rehabilitation Hospital plans to deepen cooperation with Yada Hospital to enhance service offerings [1]

Core Insights - The establishment of the "Health and Wellness Residence Base" at Jianbang Youran Academy marks a significant milestone in Hainan's health and wellness tourism industry, being the first of its kind recognized by the Hainan Provincial Elderly Health Industry Association [1][3] - Jianbang Youran Academy aims to redefine high-quality health and wellness tourism experiences through a comprehensive model that integrates ecological care, natural healing, traditional Chinese medicine therapy, health management, and leisure learning [3][13] Group 1: Location and Environment - Jianbang Youran Academy is located in the core area of the Lingshui Nanping Health Industry Park, positioned in a region known for its favorable climate, averaging 25.7°C year-round, and is surrounded by natural parks, providing a unique natural healing environment [5][9] - The area is recognized as a "natural oxygen bar" with a high concentration of negative oxygen ions, enhancing the wellness experience for visitors [5] Group 2: Community and Facilities - The project introduces an innovative "Academy-style All-age Health and Wellness Community" concept, integrating health care, high-end hospitality, and diverse leisure activities [7] - Facilities include a sports health area, cultural learning spaces, and quiet relaxation zones, featuring amenities such as indoor tennis courts, natural hot spring pools, classrooms, libraries, and children's playgrounds [7] Group 3: Service Systems - The project employs a four-core value service system inspired by the Dutch life apartment model, focusing on creating a nurturing environment, providing attentive hotel-style service, ensuring comprehensive health management, and fostering a vibrant community culture through various courses [9][11] - The health management system encompasses a full chain from prevention to care, ensuring a robust health defense for residents [9] Group 4: Unique Healing Offerings - Jianbang Youran Academy incorporates renowned traditional Chinese medicine experts, including inheritors of intangible cultural heritage, to offer personalized healing programs [11] - This integration of geographical advantages with traditional healing techniques establishes a unique competitive edge in the health and wellness sector [11][13] Group 5: Industry Impact - The project sets a new benchmark for Hainan's health and wellness tourism industry, promoting a lifestyle that emphasizes a return to nature and holistic well-being [13]

Core Viewpoint - Ningxia is rapidly developing a new model of elderly care tourism, leveraging its unique natural resources, cultural heritage, and policy support to create specialized health and wellness travel routes and products [1][2] Group 1: Development of Elderly Care Tourism - Ningxia has inherent advantages for developing health and wellness tourism, including a temperate continental climate suitable for "sunshine health care," rich ecological resources like forests and wetlands, and abundant hot spring resources [1] - The region is known as the "Home of Goji Berries," which are widely used in health foods and traditional Chinese medicine, enhancing its appeal in the health tourism sector [1] Group 2: New Tourism Routes and Products - Ningxia has actively cultivated new elderly care tourism models, developing ecological health tourism and attracting elderly "snowbird" tourists from southern regions through various retirement apartments and wellness centers [2] - Five distinctive health and wellness travel routes have been launched, including "Cool and Eternal: The Origin of Qi," "Drunken Slow Life at Helan Mountain," "Yellow River Culture: Organic Nourishment," "Desert Starry Sky: Natural Ecological Experience," and "Industrial Memory: Nostalgic Ecological Health" [2] Group 3: Collaboration and Future Plans - In May, Ningxia signed a cooperation framework agreement with the Beijing Aging Industry Association to establish a collaborative mechanism for health and wellness tourism, targeting the Beijing market with specific travel products [2] - Future plans include leveraging Ningxia's cultural tourism resources, exploring local specialties, and collaborating with service providers to develop customized health and wellness travel services for elderly tourists [2]

Core Viewpoint - Huangshan City in Anhui Province is leveraging its rich traditional Chinese medicine heritage to develop a "health and wellness tourism" industry, attracting a significant number of visitors this summer [2][4][6]. Group 1: Industry Development - Huangshan is recognized as the birthplace of Xin'an medicine and is combining its deep-rooted traditional Chinese medicine culture with tourism [2][4][6]. - The local government has innovated a new health consumption model through the "Huangshan Xiaozhu" official platform, which serves as a key point for promoting health and wellness tourism [2][4][6]. Group 2: Visitor Engagement - The initiative has successfully matched resources such as unique homestays, intangible cultural heritage courses, food-medicine integration, and traditional Chinese medical treatments with the needs of tourists [2][4][6]. - Over 2.7 million visitors have experienced health and wellness activities in Huangshan this year, indicating a growing trend in health tourism [2][4][6]. Group 3: Economic Impact - The health and wellness tourism sector has become a new consumption hotspot during the summer, contributing positively to the local economy [2][4][6].

Core Insights - The conference on "Integration of Travel Health and Silver Economy" was held in Harbin, showcasing innovative practices in travel health by Heilongjiang Provincial Transportation Investment Group [1] Group 1: Travel Health Initiatives - Heilongjiang Provincial Transportation Investment Group focuses on integrating transportation with tourism and services, emphasizing the development of unique automotive camp projects [1] - The "Yunliang River Valley Camp" has been upgraded to a "Silver Age Living Community," featuring accessibility improvements and medical emergency services [1] - The camp offers personalized butler services for visitors over 65 years old, ensuring health and safety [1] Group 2: Key Projects - The "China Aihui International Automotive Camp" is the first 5C-level self-driving car camp in Heilongjiang, recognized as a national model for transportation and tourism integration [2] - The "Yichun Huilong Bay Staff Rest Center" is a high-standard ecological rest center, serving as a five-star reception center for health and wellness activities [2] - The "Mudanjiang Zhongxing Automotive Camp" combines ecological wellness and rural revitalization, offering diverse experiences in a culturally rich environment [3] Group 3: Strategic Vision - Heilongjiang Provincial Transportation Investment Group aims to create a year-round, all-age travel ecosystem by deeply integrating transportation networks with travel health initiatives [3] - The company invites entrepreneurs to explore the scenic G331 highway, promoting local tourism and culinary experiences [3]

Core Viewpoint - The development of health and wellness tourism, integrating health care and travel, is gaining momentum in various regions of China, supported by government policies aimed at enhancing elderly care services and promoting local economic growth [1][2][4]. Group 1: Health and Wellness Tourism Development - The concept of health and wellness tourism combines health maintenance with travel experiences, as highlighted by the government's encouragement to develop new business models in this sector [1]. - Regions like Henan's Yanling County, Hainan's Boao Town, and Sichuan's Xianjia Village are emerging as key players in the health tourism industry, offering unique experiences that cater to both relaxation and health needs [1][4][7]. Group 2: Regional Highlights - Yanling County, known as "China's Flowerwood Town," has transformed its flower industry into a health tourism model, attracting over 500,000 visitors last year, with the health tourism industry generating a value of 15.61 billion yuan, accounting for 38.8% of the county's GDP [2][3]. - Boao Town in Hainan has become a popular destination for medical tourism, with a focus on providing comprehensive health management services, including health assessments and personalized wellness plans [4][5]. - Xianjia Village in Sichuan has developed a robust health tourism market, with over 400 households involved in the industry, accommodating up to 15,000 visitors daily, and achieving an annual income per capita exceeding 30,000 yuan [7][8]. Group 3: Industry Growth and Future Prospects - The health tourism sector is witnessing significant growth, with Boao's medical tourism facilities receiving 111,500 medical tourists in the first quarter of this year, marking a 29.8% increase year-on-year [6]. - The integration of health services with tourism is attracting international visitors, with policies facilitating easier access for foreign tourists, thereby enhancing the appeal of these regions as health tourism destinations [5][6].

Core Viewpoint - The Chengdu County Economic Development Conference emphasizes the importance of county-level economies in driving high-quality urban development, with a focus on leveraging local resources and strengths to enhance industrial and tourism sectors [1][3]. Group 1: Industrial Development - Dali County aims to strengthen its industrial park by focusing on key industries such as smart equipment and terminal manufacturing, targeting the establishment of 30 industrial projects each year with investments exceeding 100 million yuan [3]. - The county plans to create three industrial clusters with a total output value of 100 billion yuan by 2029, specifically in the automotive parts sector [3]. Group 2: Tourism and Cultural Development - Dali County is set to enhance its cultural tourism sector by developing over 40 new consumption scenarios, including winter sports and hot spring tourism, and aims to double the comprehensive tourism revenue by 2029 [3][4]. - The county will also focus on cultivating a museum headquarters economy and implement two major cultural tourism projects annually [3]. Group 3: Agricultural Development - The county is prioritizing the development of green agriculture, with plans to establish 24 high-yield demonstration areas and cultivate two billion-level industrial clusters by 2029, targeting an annual growth of over 20% in agricultural processing output [4]. Group 4: Urbanization and Infrastructure - Dali County will optimize public service resources and enhance education and healthcare levels, aiming to improve the quality of life and attract population growth [4]. - The county plans to implement urban organic renewal and develop five large commercial complexes and three characteristic blocks to create a high-quality living environment [4]. Group 5: Talent Development and Services - The county will establish a talent development hub, aiming to attract 220 political talents, 300 technical professionals, and 2,000 enterprise talents annually by 2029 [4]. - A specialized service mechanism for industrial parks will be introduced to enhance operational efficiency and support local enterprises [4].

Core Viewpoint - The Shanyuhai Group is under investigation by police in Shanghai and Hangzhou for suspected illegal public deposit absorption, leading to the detention of its executives and a significant number of elderly investors seeking to report their losses [1][3][6]. Group 1: Company Overview - Shanyuhai Group started as a vacation and health service provider and has expanded into various sectors including real estate, healthcare, and overseas investments, being recognized as one of the "Top 500 Zhejiang Merchants" for nine consecutive years [1][6]. - The company operates a membership-based model, offering services such as travel, health, and social activities, primarily targeting middle to high-income elderly individuals [6][7]. - Shanyuhai Group has over 70 health and wellness bases across China and internationally, utilizing various operational models including self-management and franchise partnerships [6][12]. Group 2: Financial and Operational Aspects - The company’s revenue model is based on upfront membership fees, allowing members to access services without additional payments during their membership period [7][10]. - Shanyuhai Group's subsidiary, Shanyuhai Co., was previously listed on the New Third Board and was known as China's "first migratory living stock" [1][12]. - The company has faced financial challenges, with a significant drop in net profit growth since 2017, and reported a loss in mid-2020 [16]. Group 3: Recent Developments - The investigation into Shanyuhai Group was triggered by issues related to its subsidiary, Maizi Leasing, which faced complaints from investors regarding contract fulfillment and withdrawal difficulties [10][16]. - The company has been actively promoting its investment opportunities in communities, leading to a large number of elderly investors becoming involved [8][10]. - Shanyuhai Group has plans for further capital market activities, including a potential listing in the U.S. for its health technology subsidiary [16].