Core Viewpoint - The event held in Harbin aimed to enhance the brand credibility and market recognition of "Grassland Quality Products," showcasing local cultural products and promoting the slogan "Eat Beef and Lamb, Watch Grassland Volleyball" [1][5]. Group 1: Event Overview - The "Grassland Quality Products" promotion event was part of the "2025 Entrepreneurs' Sun Island Annual Conference," co-hosted by various media organizations [1]. - The event featured a roundtable discussion on enhancing the brand power of "Grassland Quality Products" and included exhibitions of local cultural products [1][7]. Group 2: Cultural Products and Branding - The "Erdos Grassland Volleyball" cultural products attracted attention, including volleyball-themed accessories and bags featuring grassland elements, which resonated with attendees [3]. - The cultural narrative behind "Grassland Volleyball" was shared, highlighting its origins from a friendship formed between local farmers and Nanjing youth in 1968, emphasizing emotional and cultural connections [5]. Group 3: Brand Development and Market Potential - The roundtable discussion revealed the evolution of "Grassland Volleyball" from informal games to standardized courts, establishing it as a vibrant brand that has gained national and international recognition [7]. - Local officials emphasized the region's rich resources and cultural landscape, which provide a solid foundation for promoting the slogan and expanding market reach [7].

Core Viewpoint - The release of the Chinese tourism promotional song "Sawasdeeka Thailand" by Thailand's Asia Public Group and the Tourism Authority of Thailand aims to enhance cultural exchange and attract global tourists to Thailand, coinciding with the 50th anniversary of China-Thailand diplomatic relations [1][2][3] Group 1 - The MV "Sawasdeeka Thailand" showcases Thailand's diverse attractions across five regions, including Bangkok, Chiang Mai, Sukhothai, Pattaya, and Phuket, presenting a panoramic view of the country's natural beauty and cultural charm [1][2] - The song combines Thai melodies with modern rhythms, evoking the warmth and hospitality of Thailand, and aims to resonate with listeners' desires to visit the country [2] - The release of the song has generated significant engagement on social media platforms in both China and Thailand, with viewers expressing eagerness to travel to Thailand after watching the MV [2] Group 2 - The song's lyricist, Ms. Guo Rui, emphasizes the power of music to transcend language barriers and convey the beauty of Thailand, reflecting a commitment to fostering China-Thailand friendship and tourism development [3] - The senior executive of Asia Public Group highlights the MV as a tribute to the historical significance of the 50th anniversary of diplomatic relations between China and Thailand, aiming to strengthen ties through cultural and tourism integration [3] - The company plans to continue collaborating with the Tourism Authority of Thailand to produce more creative content that tells the "Thai story" and promotes the country's allure to the world [2][3]