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旅游电商平台发布暑期出游趋势预测报告
Nan Jing Ri Bao· 2025-06-24 02:28
Group 1 - The core viewpoint of the articles highlights the increasing popularity of travel destinations, with Nanjing consistently ranking in the top 10 for various travel categories during the summer of 2025 [1][2] - Tuniu's data indicates a significant increase in travel bookings, with overall bookings up over 35% compared to the previous year, and outbound travel bookings seeing a 60% year-on-year growth [1] - There is a notable shift in traveler preferences towards niche and in-depth travel products, with traditional cultural tours, summer retreats, and seaside leisure trips being popular choices for domestic travel [1] Group 2 - The graduation travel market is characterized by a trend of "short trips with high frequency and a mix of long and short trips," with travelers seeking emotional value and unique experiences [2] - Nanjing ranks ninth in the top 10 graduation travel destinations, with theme parks, cultural venues, and popular shopping areas being favored by graduates [2] - The family travel segment remains a strong force during the summer, with Nanjing ranking tenth in the top 10 domestic destinations for family travel [2]