今年国庆、中秋"双节合体"，带来8天长假。我市推出超600场文旅活动，带市民游客感受热烈喜庆 的节日氛围、浓郁的传统民俗味道，解锁更多文商体旅展融合新玩法。美团数据显示，南京位列文旅消 费Top10目的地城市首位。 市文旅局10月8日晚发布数据，南京智慧旅游大数据运行监测平台显示，并经综合测算，8天长假 全市接待游客量2009.7万人次，旅游总收入279.4亿元，比去年国庆假期分别增长30.2%和34.8%，日 均分别增长13.9%和15.6%。 同时，在这个假期，全市各级商务系统围绕"吃住行游购娱"全链条统筹做好供应保障工作，市区协 同打造多元业态融合新场景，消费市场红红火火。数据显示，假期8天，全市百家重点商贸企业销售额 达39.5亿元，和去年同期相比增长4.7%。 外地游客占比超七成，浙江成最大客源地 如10月1日晚，第六届熙南里中秋笪桥灯市启幕，众多市民游客在璀璨的"灯火天街"下，听大戏、 逛市集；长假期间，南京金牛湖茉莉花国庆烟火嘉年华璀璨绽放，以水上烟花为核心，融合水上特技和 无人机表演；10月4日—6日，汤山旷野音乐谷内举办2025华晨宇火星演唱会，夜幕下动人的旋律和绚 烂的烟花秀交织，带来赏心 ...

8天迎客2009.7万人次，旅游总收入279.4亿元；全市百家重点商贸企业销售额39.5亿元 南京位列国内文旅消费目的地城市首位 □ 南京日报/紫金山新闻记者 李子俊 黄琳燕 这个假期，在途牛平台上，南京位列境内游热门目的地Top5、境内自驾游热门目的地Top4、境内自由 行热门目的地Top6，"南京3日游"是境内跟团游热门产品的"销冠"；在携程平台上，南京位列国内热门 长途游目的地Top9，南京整体旅游订单量比去年增长15%。 "夜金陵"留住游客脚步，多家酒店民宿满房 外地游客占比超七成，浙江成最大客源地 南京智慧旅游大数据运行监测平台显示，8天长假，我市景区景点接待游客量954.7万人次，文博场馆接 待游客量90.6万人次，乡村旅游监测点接待游客量171.6万人次。 同时，在这个假期，全市各级商务系统围绕"吃住行游购娱"全链条统筹做好供应保障工作，市区协同打 造多元业态融合新场景，消费市场红红火火。数据显示，假期8天，全市百家重点商贸企业销售额达 39.5亿元，和去年同期相比增长4.7%。 外地游客是当仁不让的"主力军"，占比70.4%。其中，客源量排名前十的地区分别是浙江、安徽、山 东、上海、河南、广东 ...

Group 1 - The 2025 National Day and Mid-Autumn Festival holiday is expected to stimulate diverse travel demands, with an 8-day long holiday attracting significant interest in various travel experiences [1] - Nanjing ranks in the top 10 for popular domestic travel destinations, with specific rankings of 8th for overall domestic travel, 6th for self-driving trips, and 9th for free travel packages [1] - The popularity of themed travel products such as autumn viewing, cultural tourism, and red tourism is on the rise, with a notable increase in group travel inquiries and bookings for Nanjing [1] Group 2 - Ctrip reports a 45% year-on-year increase in cross-province travel orders for the holiday, highlighting a shift in traveler preferences towards immersive experiences rather than traditional sightseeing [2] - Nanjing's overall tourism order volume has increased by 60% year-on-year, with major sources of visitors coming from cities like Shanghai, Beijing, and Guangzhou [2] - Tongcheng Travel indicates a doubling in bookings for domestic short trips and a more than 20% increase in spending on long-distance group tours during the holiday period [2]

Core Insights - Nanjing has emerged as the top tourist city during the summer, driven by the "Super League" events and significant cultural activities [1][4] - The total number of visitors to Nanjing during July and August reached 52.36 million, marking a 15% year-on-year increase [1] Visitor Statistics - The city welcomed 38.18 million visitors to monitored scenic spots, a 6.7% increase year-on-year, while rural monitoring points received 5.39 million visitors, up 8.1% [2] - Cultural and museum venues saw a remarkable 36.8% increase in visitors, totaling 3.62 million [2] - External visitors accounted for 68.6% of total tourists, with 55.9% coming from outside the province [2] Visitor Behavior - The average stay duration for tourists increased to 32.3 hours, up by 1.2 hours year-on-year, with overnight visitors reaching 19.36 million, a 15.2% increase [3] - The overnight rate for out-of-province visitors was 70.1% [3] Economic Impact - Total cultural and tourism consumption in Nanjing during the summer reached 46.63 billion yuan, reflecting an 11.2% year-on-year growth [4] - The occupancy rate of star-rated hotels rose to 78.43%, an increase of 2.82% compared to the previous year [4] Event Influence - Nanjing hosted 55 large-scale performances from January to August, attracting 425,000 attendees and generating a box office revenue of 367 million yuan, a 25.5% increase year-on-year [5] - The average ticket price for these events exceeded 850 yuan, significantly boosting surrounding consumption [5] Popularity Rankings - Nanjing ranked first in Meituan's list of top ten popular tourist cities for the summer, with significant growth in hotel bookings reported by Ctrip [5] - Nanjing's "3-day tour" package topped the list of popular domestic group tours on Tuniu [5]

Core Insights - Nanjing ranks first in the "Top Ten Popular Tourist Cities" for the summer season, driven by the "Su Super" sports events [1][3] - The overall order payment volume for Nanjing's tourism increased by 11% year-on-year during a key match on August 17, with hotel bookings around the Nanjing Olympic Sports Center surging by 333% [3] - Popular tourist activities include natural landscapes, cultural heritage sites, theme parks, exhibition halls, and water activities, with night tourism seeing an 83% increase in searches [3] Group 1: Tourism Trends - The "follow the events/exhibitions to travel" trend has gained momentum, significantly boosting local tourism consumption [3] - Nanjing's "3-day tour" is the top product for domestic group travel, and it ranks second in domestic family travel products [6] - Nanjing is also a top destination for traditional cultural tours and summer cooling trips, reflecting a diverse range of tourist interests [6] Group 2: Market Performance - Hotel bookings in Nanjing increased by 17% year-on-year during the summer vacation period [10] - Major tourist attractions include Niushou Mountain Cultural Tourism Area, Hongshan Forest Zoo, and Zhongshan Scenic Area [10] - Nanjing is a popular destination for young tourists, especially during events like the Qixi Festival, where it ranked fourth among popular destinations [8]

Core Insights - Nanjing has actively promoted the integration of culture, commerce, tourism, and sports, leading to a vibrant weekend experience for residents and visitors alike [1][3] - The city has introduced various discounts and packages for tourists, enhancing the appeal of attending events and exploring local attractions [2][4] - The "football economy" is emerging as a new engine for urban vitality, with significant increases in visitor numbers and spending during events [3][10] Cultural and Sports Events - Nanjing has hosted numerous cultural and sports events in the first half of the year, contributing to a 7.3% increase in revenue for the cultural, sports, and entertainment sectors [1][11] - The city ranked among the top destinations for domestic travel, with "Nanjing 3-day tour" becoming a popular group travel product [3][11] - The introduction of the "Follow the Performance (Event) to Tour Nanjing" initiative has attracted more visitors, with positive market feedback [4][5] Economic Impact - During the Dragon Boat Festival, Nanjing's attractions received 1.712 million visitors, showcasing the impact of sports events on tourism [3] - The sports industry revenue grew by 19.3% in the first half of the year, driven by events like the "Su Super" league [10] - Overall, Nanjing welcomed 116 million domestic and international tourists in the first half of the year, achieving a 10.1% increase in tourism revenue to 148.3 billion yuan [11] Consumer Engagement - The city has developed a variety of promotional activities, including the "1+3" discount program for event attendees, which has seen participation from 323 businesses [4][5] - On July 5, the "Su Super" match attracted 1.425 million visitors across various viewing locations, generating 340 million yuan in sales [7][10] - The integration of sports and cultural events has created new consumption scenarios, enhancing the overall visitor experience and driving economic growth [8][11]

Core Insights - Nanjing has actively promoted the integration of culture, commerce, sports, and tourism, resulting in a significant increase in both domestic and international tourism [1][3][7] Group 1: Tourism Performance - In the first half of the year, Nanjing received 116 million domestic and international tourists, a year-on-year increase of 12.6%, generating a total tourism revenue of 148.3 billion yuan, up 10.1% [1] - The number of overnight international visitors increased by 30%, indicating a strong recovery in the inbound tourism market [6][7] - Nanjing ranked among the top three popular destinations for domestic free travel and fourth for domestic tourism, with "Nanjing 3-day tour" being the best-selling group travel product [3] Group 2: Cultural and Sports Events - Nanjing has launched various cultural and sports events, such as the "Hello Nanjing" cultural tourism festival, featuring diverse themes and activities that combine tourism, food, shopping, and performances [3][4] - The city hosted over 5,700 commercial performances in the first half of the year, attracting 746,000 attendees, a 24.7% increase year-on-year [5] Group 3: Promotional Activities - The "Follow the Performance Tour Nanjing" initiative offers discounts on attractions, dining, and shopping for concert-goers, significantly boosting local consumption [4][5] - The "Fly to Nanjing" promotional campaign provided special discounts for travelers arriving by train or plane, resulting in approximately 20 million yuan in tourism consumption from 13,000 participants [5] Group 4: International Tourism Initiatives - Nanjing's government has implemented measures to enhance inbound tourism, including promotional campaigns and partnerships with key cities to attract more international visitors [7] - The city received 302,000 overnight international visitors in the first half of the year, generating 456 million USD in foreign exchange income, a 21.1% increase [6][7]

Group 1 - Nanjing has become a popular destination for domestic travel, ranking in the top 3 for free travel and top 4 for overall domestic travel in the first half of 2023 according to Tuniu's report [1][2] - The report highlights a surge in tourism consumption, with a significant increase in demand for winter ice and snow tourism, as well as spring flower viewing and outdoor activities [1] - Nanjing's "3-day tour" has emerged as the best-selling group tour product in the domestic market [1] Group 2 - Self-driving and free travel options have seen notable growth, with Nanjing ranking in the top 3 for free travel and top 6 for self-driving travel destinations in the first half of 2023 [2] - The summer travel peak has arrived earlier this year, with a more than 30% increase in travel volume compared to the same period last year [2] - Nanjing is also listed among the top 10 cities for hotel bookings in the domestic market [2]

Group 1 - The core viewpoint of the articles highlights the vibrant consumer and cultural tourism activities in Nanjing during the Dragon Boat Festival, showcasing a significant increase in visitor numbers and spending compared to the previous year [1][2][4][6] - Nanjing received 5.68 million visitors during the Dragon Boat Festival, marking a 3.5% increase year-on-year, with total cultural tourism spending reaching 3.13 billion yuan, of which 1.76 billion yuan came from out-of-town visitors, reflecting a 5.6% growth [1][4] - Key monitored retail enterprises in Nanjing achieved sales of 1.423 billion yuan, representing an 8.67% increase year-on-year, while major shopping malls and complexes recorded a total sales of 534 million yuan, up 22.54% [2][5] Group 2 - Various themed events and activities were organized, such as the "Four Seasons Appointment" series and the "Wind Elegance Qinhuai" consumption promotion, which successfully attracted citizens and tourists, igniting holiday consumption enthusiasm [2][3] - The Dragon Boat Festival featured six dragon boat races and experiential activities, drawing large crowds and enhancing the festive atmosphere, with 124,000 visitors participating in family-oriented cultural experiences [3][4] - Nanjing's tourism data indicated that 2.23 million visitors attended scenic spots, with external tourists accounting for 64.8% of the total, an increase of 0.8 percentage points from the previous year [4][6] Group 3 - The integration of cultural performances and sports events during the holiday period created a new consumption model, with 95 performances held, including major concerts and sports matches that attracted significant attendance [5][6] - The hospitality sector benefited from the influx of visitors, with hotel occupancy rates reaching 82% on average, and some hotels experiencing full bookings due to events like concerts and sports matches [5] - Nanjing ranked first in various travel popularity lists, including being the top destination for cultural tourism during the Dragon Boat Festival, indicating strong market positioning and consumer interest [6]