旅游电商发布暑期市场消费盘点 南京位居"暑期十大热门旅游城市"榜首 来源：美团旅行 美团旅行发布的《2025年暑期文旅消费观察》显示，暑期以来，"跟着赛事/展演去旅游"掀起热潮，"苏超"赛事助推南 京成为"暑期十大热门旅游城市"榜首。"苏超"赛事有效带动当地酒店住宿、景点游玩等文旅经济消费，8月17日南京队 主场对战盐城队期间，南京文旅整体订单支付量同比增长11%，南京奥体中心周边的珍宝假日饭店，周末订单量同比 暴涨333%，单均消费额同比增长40%。 美团旅行数据显示，暑期景区预订方面，自然景观、人文古迹、主题乐园、展览馆及水上项目成为热门品类Top5。夜 游经济亮眼，"夜游"搜索环比增长83%，包括长江、秦淮河夜游等在内的一批水上夜游项目成为游客夜间消费的核心 选择。 南报网讯（记者 李子俊） 日前，多家旅游电商平台纷纷发布暑期市场消费盘点。在"苏超"赛事的强力带动下，南京 热度"一马当先"，位居美团旅行"暑期十大热门旅游城市"榜首，"南京3日游"在途牛平台上位居"境内跟团游热门产 品"榜首。 途牛发布的《2025年暑期出游报告》显示，今年暑期，境内传统文化游、清凉避暑游及"跟着赛事去旅行"等特色主题 游 ...

Core Insights - Nanjing has actively promoted the integration of culture, commerce, tourism, and sports, leading to a vibrant weekend experience for residents and visitors alike [1][3] - The city has introduced various discounts and packages for tourists, enhancing the appeal of attending events and exploring local attractions [2][4] - The "football economy" is emerging as a new engine for urban vitality, with significant increases in visitor numbers and spending during events [3][10] Cultural and Sports Events - Nanjing has hosted numerous cultural and sports events in the first half of the year, contributing to a 7.3% increase in revenue for the cultural, sports, and entertainment sectors [1][11] - The city ranked among the top destinations for domestic travel, with "Nanjing 3-day tour" becoming a popular group travel product [3][11] - The introduction of the "Follow the Performance (Event) to Tour Nanjing" initiative has attracted more visitors, with positive market feedback [4][5] Economic Impact - During the Dragon Boat Festival, Nanjing's attractions received 1.712 million visitors, showcasing the impact of sports events on tourism [3] - The sports industry revenue grew by 19.3% in the first half of the year, driven by events like the "Su Super" league [10] - Overall, Nanjing welcomed 116 million domestic and international tourists in the first half of the year, achieving a 10.1% increase in tourism revenue to 148.3 billion yuan [11] Consumer Engagement - The city has developed a variety of promotional activities, including the "1+3" discount program for event attendees, which has seen participation from 323 businesses [4][5] - On July 5, the "Su Super" match attracted 1.425 million visitors across various viewing locations, generating 340 million yuan in sales [7][10] - The integration of sports and cultural events has created new consumption scenarios, enhancing the overall visitor experience and driving economic growth [8][11]

Core Insights - Nanjing has actively promoted the integration of culture, commerce, sports, and tourism, resulting in a significant increase in both domestic and international tourism [1][3][7] Group 1: Tourism Performance - In the first half of the year, Nanjing received 116 million domestic and international tourists, a year-on-year increase of 12.6%, generating a total tourism revenue of 148.3 billion yuan, up 10.1% [1] - The number of overnight international visitors increased by 30%, indicating a strong recovery in the inbound tourism market [6][7] - Nanjing ranked among the top three popular destinations for domestic free travel and fourth for domestic tourism, with "Nanjing 3-day tour" being the best-selling group travel product [3] Group 2: Cultural and Sports Events - Nanjing has launched various cultural and sports events, such as the "Hello Nanjing" cultural tourism festival, featuring diverse themes and activities that combine tourism, food, shopping, and performances [3][4] - The city hosted over 5,700 commercial performances in the first half of the year, attracting 746,000 attendees, a 24.7% increase year-on-year [5] Group 3: Promotional Activities - The "Follow the Performance Tour Nanjing" initiative offers discounts on attractions, dining, and shopping for concert-goers, significantly boosting local consumption [4][5] - The "Fly to Nanjing" promotional campaign provided special discounts for travelers arriving by train or plane, resulting in approximately 20 million yuan in tourism consumption from 13,000 participants [5] Group 4: International Tourism Initiatives - Nanjing's government has implemented measures to enhance inbound tourism, including promotional campaigns and partnerships with key cities to attract more international visitors [7] - The city received 302,000 overnight international visitors in the first half of the year, generating 456 million USD in foreign exchange income, a 21.1% increase [6][7]

Group 1 - Nanjing has become a popular destination for domestic travel, ranking in the top 3 for free travel and top 4 for overall domestic travel in the first half of 2023 according to Tuniu's report [1][2] - The report highlights a surge in tourism consumption, with a significant increase in demand for winter ice and snow tourism, as well as spring flower viewing and outdoor activities [1] - Nanjing's "3-day tour" has emerged as the best-selling group tour product in the domestic market [1] Group 2 - Self-driving and free travel options have seen notable growth, with Nanjing ranking in the top 3 for free travel and top 6 for self-driving travel destinations in the first half of 2023 [2] - The summer travel peak has arrived earlier this year, with a more than 30% increase in travel volume compared to the same period last year [2] - Nanjing is also listed among the top 10 cities for hotel bookings in the domestic market [2]

Group 1 - The core viewpoint of the articles highlights the vibrant consumer and cultural tourism activities in Nanjing during the Dragon Boat Festival, showcasing a significant increase in visitor numbers and spending compared to the previous year [1][2][4][6] - Nanjing received 5.68 million visitors during the Dragon Boat Festival, marking a 3.5% increase year-on-year, with total cultural tourism spending reaching 3.13 billion yuan, of which 1.76 billion yuan came from out-of-town visitors, reflecting a 5.6% growth [1][4] - Key monitored retail enterprises in Nanjing achieved sales of 1.423 billion yuan, representing an 8.67% increase year-on-year, while major shopping malls and complexes recorded a total sales of 534 million yuan, up 22.54% [2][5] Group 2 - Various themed events and activities were organized, such as the "Four Seasons Appointment" series and the "Wind Elegance Qinhuai" consumption promotion, which successfully attracted citizens and tourists, igniting holiday consumption enthusiasm [2][3] - The Dragon Boat Festival featured six dragon boat races and experiential activities, drawing large crowds and enhancing the festive atmosphere, with 124,000 visitors participating in family-oriented cultural experiences [3][4] - Nanjing's tourism data indicated that 2.23 million visitors attended scenic spots, with external tourists accounting for 64.8% of the total, an increase of 0.8 percentage points from the previous year [4][6] Group 3 - The integration of cultural performances and sports events during the holiday period created a new consumption model, with 95 performances held, including major concerts and sports matches that attracted significant attendance [5][6] - The hospitality sector benefited from the influx of visitors, with hotel occupancy rates reaching 82% on average, and some hotels experiencing full bookings due to events like concerts and sports matches [5] - Nanjing ranked first in various travel popularity lists, including being the top destination for cultural tourism during the Dragon Boat Festival, indicating strong market positioning and consumer interest [6]