Workflow
时装配饰
icon
Search documents
历峰中国市场大跌两成,CEO回应卡地亚遭老铺黄金竞争威胁
Sou Hu Cai Jing· 2025-05-17 02:20
Core Insights - Richemont Group reported a 4% year-on-year increase in sales for the fiscal year 2025, reaching €21.399 billion, with all regions except Asia Pacific showing double-digit growth [4][9] - The jewelry segment, including brands like Cartier and Van Cleef & Arpels, generated €15.33 billion in revenue, growing 8% at constant exchange rates, while the watch segment saw a significant decline of 13% to €3.28 billion [4][6] - The emergence of Chinese jewelry brand Laopuhuang poses a competitive threat to established luxury brands, benefiting from cultural confidence and a unique market positioning [10][14] Financial Performance - Richemont's operating profit for the fiscal year was €3.76 billion, a slight decline of 1%, with an operating margin of 20.9%, down 240 basis points from the previous year [4] - The fourth quarter sales increased by 8% year-on-year to €5.17 billion, exceeding market expectations [4] - The jewelry division's operating profit grew by 4% to €4.9 billion, while the watch division's operating profit plummeted by 69% to €175 million [6] Regional Analysis - The Asia Pacific market experienced a 13% decline in revenue, primarily due to a 23% drop in sales from mainland China, Hong Kong, and Macau [8][9] - The Americas and Japan markets showed strong growth, with revenues increasing by 15% and 30% respectively, while Europe and the Middle East remained stable [9] - The contribution of the Asia Pacific market to total sales decreased from 40% to 33%, although it remains the largest regional market for Richemont [8] Brand Performance - Cartier accounted for over half of Richemont's sales and more than 70% of its profits, with its performance in China being a significant concern for the group [4][6] - Laopuhuang achieved remarkable growth, with a 166% increase in revenue to ¥9.8 billion and a 254% rise in net profit to ¥1.48 billion, positioning itself as a strong competitor in the luxury jewelry market [13][14] - The average sales per store for Laopuhuang reached ¥328 million, surpassing established international brands [13] Market Trends - The luxury jewelry market is characterized by a low level of branding, with new players emerging and capturing market share [14] - Laopuhuang's success is closely tied to Chinese cultural confidence, filling a market gap for high-end yet affordable jewelry [10][14] - Richemont's management is considering various strategies to mitigate the impact of U.S. tariff policies while maintaining a unified global pricing strategy [14]