Core Insights - The article highlights the innovative approach taken by the leadership of Luoyang's old district to enhance the local cultural tourism economy through immersive experiences and direct engagement with consumers [1][8]. Group 1: Leadership Engagement - The leadership team, led by District Secretary Zhao Shuzheng, conducted an "immersive research" by dressing in Hanfu and interacting with tourists, showcasing a new model of government service [1][6]. - They adhered to the "three no's and three musts" principle during their street visits, which included not revealing their identities and making personal purchases to understand consumer experiences better [3][8]. Group 2: Promotional Measures - The district introduced six major promotional measures aimed at boosting the Hanfu economy, which includes discounts for wearing Hanfu while dining, staying in accommodations, using transportation, shopping, and enjoying entertainment [4][5][6]. - These measures are set to be implemented from September 1 to December 31, targeting various aspects of consumer spending in the area [6][11]. Group 3: Economic Impact - The Hanfu economy in the old district has seen exponential growth, with the number of Hanfu makeup and styling businesses increasing to 1,360, a 14-fold increase from the end of 2022 [9]. - The district anticipates receiving 40 million tourists and generating a total tourism revenue of 30 billion yuan in 2024, creating new job opportunities for around 30,000 individuals in related fields [9]. Group 4: Cultural Revival - The article emphasizes that the Hanfu trend is not a fleeting phenomenon but a significant aspect of the revival of traditional culture, as articulated by Zhao Shuzheng [9][11]. - The integration of cultural tourism with local economic development is portrayed as a means to enhance the quality of life for residents and promote shared growth [11].