赋能企业全球化 以下文章来源于霞光社 ，作者林杰 霞光社 . 来源丨霞光社 （ID： Globalinsights ） 作者丨 林杰 编辑丨刘景丰 剧馆里一天1000多场演出、随处可见穿汉服的洋面孔、凌晨一点的夜市依旧人声鼎沸，曾经只闻其 名的"神秘东方"，在这个国庆节正成为全球游客的打卡胜地。 "你好，中国！"意大利网红"无语哥"卡比·拉梅站在北京机场兴奋地对着镜头喊道。这位在TikTok上 拥有1.62亿粉丝的顶级网红，今年夏天首次开启他的中国之旅。 他把故宫、折扇艺术和潘家园市场收录进镜头，一群路过的高中生主动向他挥手微笑，这一刻被他形 容为"真切感受到自己是受欢迎的"。 意大利旅行博主马可，在他的Instagram上直播游览上海外滩的经历。"这里简直是未来城市！"他惊 叹道，"我从没想过中国的高铁会如此先进，手机支付如此方便，就连街边的煎饼果子摊都能用Apple Pay支付。" 每逢假期，总能看到不少金发碧眼的外国游客走在各大城市景点和街头……值得注意的是，这次国庆 中秋假期，外国游客不再只爱京沪，他们也爱小城。他们穿梭在河南开封万岁山武侠城、西安大唐不 夜城、济南趵突泉，穿着汉服，品尝地方美食，举着 ...

Core Insights - The article highlights the innovative approach taken by the leadership of Luoyang's old district to enhance the local cultural tourism economy through immersive experiences and direct engagement with consumers [1][8]. Group 1: Leadership Engagement - The leadership team, led by District Secretary Zhao Shuzheng, conducted an "immersive research" by dressing in Hanfu and interacting with tourists, showcasing a new model of government service [1][6]. - They adhered to the "three no's and three musts" principle during their street visits, which included not revealing their identities and making personal purchases to understand consumer experiences better [3][8]. Group 2: Promotional Measures - The district introduced six major promotional measures aimed at boosting the Hanfu economy, which includes discounts for wearing Hanfu while dining, staying in accommodations, using transportation, shopping, and enjoying entertainment [4][5][6]. - These measures are set to be implemented from September 1 to December 31, targeting various aspects of consumer spending in the area [6][11]. Group 3: Economic Impact - The Hanfu economy in the old district has seen exponential growth, with the number of Hanfu makeup and styling businesses increasing to 1,360, a 14-fold increase from the end of 2022 [9]. - The district anticipates receiving 40 million tourists and generating a total tourism revenue of 30 billion yuan in 2024, creating new job opportunities for around 30,000 individuals in related fields [9]. Group 4: Cultural Revival - The article emphasizes that the Hanfu trend is not a fleeting phenomenon but a significant aspect of the revival of traditional culture, as articulated by Zhao Shuzheng [9][11]. - The integration of cultural tourism with local economic development is portrayed as a means to enhance the quality of life for residents and promote shared growth [11].

Group 1: New Consumption Scenarios in Henan - The National Development and Reform Commission has released the "2024 National Typical Cases of New Consumption Scenarios," with three scenarios from Henan being selected: Luoyang's Luoyang Ancient City, Jiaozuo's Yuntai Mountain Aishang Village, and Xinxiang's Pang Donglai Supermarket [1][4] - Luoyang Ancient City integrates culture, tourism, commerce, leisure, and vacation, leveraging the popularity of the TV drama "Wind Rises in Luoyang" to create a rich historical atmosphere and enhance visitor immersion [1][3] - The "Scene+" tourism consumption model at Luoyang Ancient City includes over 30 immersive performance activities, enhancing cultural engagement and consumer attraction [3][4] Group 2: Yuntai Mountain Aishang Village - Yuntai Mountain Aishang Village is a comprehensive tourism resort that combines sightseeing, dining, entertainment, accommodation, cultural experiences, and shopping [4][6] - The village has innovatively developed multiple business models such as "music + tourism" and "event + tourism," attracting over 9 million participants to events and doubling tourism revenue compared to previous years, with total earnings reaching 5 billion [6] - The night economy is particularly vibrant, with 373 hotels and 120 dining establishments creating new consumption formats, attracting 20 million visitors annually and generating a total tourism revenue of 324 million [6][7] Group 3: Pang Donglai Supermarket - Pang Donglai Supermarket is a modern shopping venue that integrates clothing, dining, electronics, and groceries, aiming to provide a fair and healthy consumption model [7][9] - The supermarket emphasizes product quality control, establishing a central kitchen for food safety and creating designated planting bases to ensure the quality of vegetables [9] - Innovative service experiences include an intelligent platform for shopping and delivery, safety equipment for customers, and facilities catering to diverse needs, achieving a peak daily foot traffic of 80,000 [7][9]

Group 1: Inbound Tourism Growth - The inbound tourism market in China is experiencing a vibrant resurgence, with significant increases in foreign visitors to iconic attractions such as the Forbidden City and the Terracotta Army [1] - China has expanded its visa-free policies to 75 countries and extended the 240-hour transit visa exemption to 55 countries, contributing to the rising popularity of "China Travel" [1] - Major cities like Shanghai are witnessing a surge in tourism-related revenue, with increased spending in shopping and dining sectors driven by foreign tourists [1] Group 2: Cultural Exchange and Interaction - Inbound tourism is facilitating cultural dialogue, with foreign visitors engaging in local traditions such as pottery making in Jingdezhen and tea ceremonies in Hangzhou [2] - These interactions highlight the importance of cultural experiences in bridging language and geographical barriers, fostering mutual understanding and respect [2] Group 3: Policy and Service Improvements - China is continuously optimizing its visa policies and enhancing services to create a welcoming environment for international tourists, signaling an open approach to global visitors [3] - The country is improving its tourism infrastructure, including language services and payment systems, to better accommodate foreign guests [3] - Cultural experiences, such as traditional clothing and local crafts, are being promoted to provide deeper insights into Chinese culture, transforming tourism into a comprehensive cultural experience [3]

Group 1 - The core theme of the event is "Human Fireworks, Consumption in the Old City," focusing on enhancing cultural and tourism consumption through ten beneficial measures [1] - The event includes a variety of offerings such as Hanfu experiences, dining, accommodation, and night tours, running from July 29 to September 30 [1][5] - A total of 62 Hanfu stores are providing "Hanfu + Makeup" combo discounts, while 88 dining establishments are offering 50% off meals for Hanfu-wearing customers [5] Group 2 - 115 hotels and guesthouses are offering package deals, and students can enjoy free admission to scenic spots with their exam admission tickets [5] - Key commercial areas have established a "pre-compensation" mechanism, and banks are collaborating with 52 merchants to provide discounts [5] - The initiative aims to promote the concept of "everyone participates, everyone benefits," enhancing cultural tourism supply and optimizing the consumption environment [5]

Core Insights - The increase in inbound tourist numbers during the summer has led to a new trend in cultural tourism, where many foreign visitors are opting for traditional costume photography experiences in various scenic spots across China [1][6]. Group 1: Cultural Experience - Foreign tourists are engaging in traditional Chinese costume experiences, such as wearing Hanfu, which enhances the sense of ceremony and enjoyment during their travels [6]. - This cultural interaction provides foreign visitors with a new perspective on China, while simultaneously boosting the business of nearby Hanfu photography shops [6][9]. Group 2: Economic Impact - The influx of foreign tourists participating in traditional costume experiences has resulted in increased revenue for local businesses, with some shops receiving nearly a hundred groups of tourists annually [8]. - The experience not only generates direct income but also extends the duration of foreign tourists' stays, leading to increased spending on makeup, photography, and cultural products [8]. Group 3: Demographics and Trends - A significant majority (over 90%) of foreign tourists engaging in these experiences are female, indicating a specific demographic trend within this cultural tourism segment [8]. - The shift in inbound tourism from mere sightseeing to a focus on cultural and experiential consumption marks a new phase in the industry, injecting lasting cultural momentum and economic vitality into the market [9].

Core Insights - The article highlights the rapid rise of Luoyang's Luoyi Ancient City as a popular destination for Hanfu experiences, attracting over 15 million visitors annually and housing over 1,100 Hanfu experience shops [2][4]. Group 1: Tourism Growth - Luoyi Ancient City covers an area of over 160 acres and is expected to receive over 40 million visitors in 2024, despite the old town's small area of just over 50 square kilometers and a resident population of about 250,000 [2]. - The number of Hanfu merchants in the old town surged from 18 to over 1,100 following the popularity of Hanfu experiences in 2023, with local homestays achieving an average occupancy rate of over 70% [2]. Group 2: Management and Governance - The local government has implemented measures to regulate the Hanfu photography market, including registering and training photographers, establishing pricing transparency, and creating a "pay after trial" rule to enhance service quality [4][7]. - The governance approach has shifted from reactive to proactive, focusing on industry self-regulation and credit supervision to address complaints and support compliant businesses [7][9]. Group 3: Visitor Experience Enhancement - To improve visitor satisfaction, the local government has extended night lighting hours, coordinated public transport services, and opened parking facilities, adding over 2,000 parking spaces in crowded areas [9]. - The local administration has trained nearly 10,000 tourism service personnel, including makeup artists, to meet the rising demand for Hanfu styling [9].

Core Insights - The article highlights the transformation of the Cao Wei Ancient City into a vibrant night economy hub, attracting over 6 million visitors last year, showcasing its significance in promoting cultural tourism in Xuchang [1][2]. Group 1: Night Economy Development - The local government promotes the night economy through innovative ideas, immersive experiences, and targeting younger consumers, utilizing methods such as issuing consumption vouchers and creating night market maps [2]. - Events like the Lotus Art Festival and Night Food Festival have been organized to attract tourists, enhancing the cultural and commercial integration of the night economy [2]. Group 2: Cultural and Economic Impact - The Cao Wei Ancient City has evolved from scattered stalls to a more organized and branded night economy, emphasizing its role as a cultural and commercial complex [2]. - The integration of cultural elements with commercial activities has significantly boosted the night economy in Xuchang, making it a more appealing destination for visitors [2].

Group 1 - The core viewpoint of the articles highlights the significant growth in tourism during the "May Day" holiday, with the province receiving 64.5 million visitors and generating 37.11 billion yuan in tourism revenue, marking year-on-year increases of 4.6% and 4.8% respectively [1] - The top five tourist attractions by visitor numbers included Qingming Riverside Landscape Garden, Yinji International Tourism Resort, and Wansui Mountain Wuxia City, while the highest revenue-generating sites were also led by Yinji International Tourism Resort and Qingming Riverside Landscape Garden [1] - The province has focused on product innovation and experience optimization, launching diverse cultural and tourism activities, enhancing the appeal of both historical and modern attractions [1][2] Group 2 - The popularity of Hanfu experiences in Luoyang and the introduction of various consumption scenarios like "night economy" and "micro-vacation" in cities like Jiaozuo have contributed to increased visitor numbers [2] - Rural tourism has seen a rise, with unique local resources being leveraged to create differentiated tourism brands, such as the "Xinyang Courtyard" economy achieving full occupancy during the holiday [2] - Technological advancements have been utilized to enhance visitor experiences, with projects like the new night tour along the Yuxi River in Kaifeng showcasing cultural performances through sound and light technology [2][3] Group 3 - Cultural and museum experiences have been revitalized, with various immersive exhibitions attracting significant audiences, such as the Maya VR experience at the Henan Museum [3] - A wide range of cultural activities were organized during the holiday, with over 11,800 events held across public libraries, cultural centers, and art galleries, reaching millions of participants [3] - Non-material cultural heritage has been integrated into tourism, with interactive experiences allowing visitors to engage with traditional crafts and techniques [3] Group 4 - The performing arts market has seen a variety of events, including concerts and immersive performances, contributing to a vibrant cultural scene [4] - There has been a notable increase in visitors from outside the province, with 22.32 million non-local tourists recorded during the holiday, representing a 21.42% increase from the previous year [4]

Core Insights - The article highlights the significant increase in inbound tourism and consumer spending in China during the 2025 "May Day" holiday, driven by optimized policies such as 240-hour visa-free transit and immediate tax refunds for departing tourists [1][2]. Group 1: Inbound Tourism Growth - During the "May Day" holiday, a total of 10.896 million people entered and exited China, with foreign visitors accounting for 1.115 million, marking a 43.1% year-on-year increase [1]. - Chengdu emerged as a popular destination for foreign tourists, with a notable increase in tax refund transactions, particularly due to the "immediate refund" service [1][2]. Group 2: Tax Refund Policy Impact - The volume of tax refund transactions in Chengdu SKP increased by 450% compared to the previous year, with immediate refunds making up 41% of these transactions [2][3]. - Overall, Chengdu's tax refund processing volume grew by 160% and the refund amount increased by 121% during the holiday [2][3]. Group 3: Consumer Behavior and Preferences - Foreign tourists primarily purchased jewelry, clothing, and luggage, with these items accounting for 91% of tax refund goods [3]. - The tax refund policy has effectively lowered the psychological cost of high-priced items, stimulating impulsive purchases among tourists [3]. Group 4: Policy Optimization Suggestions - Experts suggest expanding the coverage of tax refund stores, lowering the threshold for refunds, and increasing cash refund limits to further stimulate consumption [4][5]. - The "immediate refund" model enhances the shopping experience by allowing tourists to receive refunds at the point of sale, thus facilitating additional spending [5]. Group 5: Future Directions for Tax Refund System - There is a call for establishing a regional tax refund alliance to enhance convenience for tourists across different shopping areas [6]. - Recommendations include expanding the physical coverage of the "immediate refund" system to include airports and key tourist sites, as well as creating a flexible product list to adapt to changing consumer preferences [7][8].