当赣州"鸟巢"的4万余名球迷齐声高唱《十送红军》，当绿茵场上草根球员的拼抢点燃全场热情，赛场边"泡小燕"盐蒸橙子快闪站飘出的清香，成为这场全 民体育盛宴中最具烟火气的注脚。 在2025年的秋末冬初，江西赣州草根足球的热浪与轻滋补的温暖悄然交织——轻滋补食品领导品牌"泡小燕"与江西省城市足球超级联赛（简称"赣超"）赣州 赛区的深度合作，正为区域品牌与地方体育赛事的融合发展探索出一条特色路径。这场始于产品、融于场景、终于文化的跨界联动，不仅让"健康"与"热 血"碰撞出鲜活火花，更勾勒出本土企业依托地域基因、深耕文化认同的品牌成长样本。 八年深耕：以"轻滋补"为锚，筑牢品牌根基 "泡小燕"的故事，始于一杯热气腾腾的燕窝银耳饮。2017年，品牌诞生于大湾区广州，从创立之初便锚定"轻滋补"赛道，瞄准现代人对便捷、高效健康管理 的核心需求。不同于传统滋补品的繁琐食用方式，"泡小燕"以"60秒即冲即饮""真材实料"为突破口，先后推出燕窝银耳饮、美龄燕窝粥等明星产品；更立足 赣南脐橙产业优势，创新研发泡小燕盐蒸橙饮品，将国家地理标志产品赣南脐橙转化为轻滋补健康饮品。 八载沉淀，"泡小燕"的成长始终与品质为伴。积极响应"赣商回 ...

Core Insights - The company Shupintang has launched a new product, "Organic Fresh Stewed Sea Cucumber," and appointed Olympic champion Tian Liang as its brand ambassador [1] - Shupintang received certification from the international consulting firm, Sullivan, as the "Pioneer of Organic Fresh Stewed Sea Cucumber" in China [1] Company Strategy - Shupintang's founder, Liu Xusheng, emphasizes the product's pursuit of "Four Highs and One Good," which includes high quality, high aesthetics, high cost-performance ratio, high brand value, and good taste [1] - The high quality of the product is attributed to two main factors: superior ingredient standards and excellent processing techniques [1] Market Trends - According to the "2025 Sea Cucumber Nourishment Trend Insight Report," the market size for sea cucumber has exceeded 1.4 trillion yuan, driven by increasing health awareness among consumers [1] - The consumption scenario for sea cucumbers is evolving from traditional nourishment to social and self-indulgent contexts, with key decision-making factors being "high nutrition, authentic origin, and good craftsmanship" [1] Future Outlook - Liu Xusheng believes that the "Organic Fresh Stewed Sea Cucumber" will have a larger market space, effectively meeting current consumer demands and transforming the perception and consumption patterns of sea cucumbers [1] - The product represents a shift from traditional nourishing ingredients to high-end convenience foods, indicating significant market potential [1]