Core Viewpoint - The article discusses the strategic expansion of Ziguangyuan into the retail sector with the launch of its first yogurt retail store, "Nai Pi Zi Yogurt Station," aiming to diversify its product offerings and explore new growth opportunities in the competitive food and beverage market [4][10][29]. Group 1: Store Launch and Concept - Ziguangyuan has opened a yogurt retail store named "Nai Pi Zi Yogurt Station" in the core commercial area of Qinghe, Haidian District, with a store size of less than 50 square meters [11][12]. - The store focuses on a takeaway model, featuring a green and minimalist theme, and emphasizes "Halal" and "freshly baked" products [13][14]. - The product range includes yogurt, Chinese dim sum, Western pastries, snacks, and drinks, with the signature product being the yogurt available in three flavors: jasmine, matcha, and original, priced at 8 yuan per cup [22][24]. Group 2: Pricing and Market Positioning - The average consumer spending at the yogurt station is around 20-30 yuan, with competitive pricing for various products, such as 4.5 yuan for pastries and 39.95 yuan for marinated beef [24][26]. - The store aims to provide high value for money, with promotional offers like "buy five, get one free" for yogurt [25]. Group 3: Strategic Intent and Market Expansion - Ziguangyuan's move into the yogurt retail space is part of a broader strategy to find new growth curves and expand market boundaries, especially in light of the increasing demand for yogurt products [29][30]. - The company is also exploring new sales channels, such as pop-up stalls near subway stations, to enhance brand visibility and reach more consumers [35][36]. - The strategy emphasizes differentiation by leveraging the popularity of its yogurt product while integrating it with other food categories to create a unique product offering [39][40]. Group 4: Operational Strategy and Risk Management - Ziguangyuan adopts a cautious approach to expansion, focusing on familiar product categories that have a broad customer base, such as snacks and pastries, to attract existing customers [43][44]. - The new store model follows a "small but refined" operational strategy, which allows for quick replication and lower operational costs, thereby reducing risks associated with new ventures [44][45]. - The company aims to establish a strong brand recognition around its yogurt product while maintaining a diverse product lineup to cater to various consumer preferences [41][42].