Core Insights - Quanjude Peking Duck has become a representative culinary symbol of Beijing, known for its unique flavor, heritage craftsmanship, and rich cultural background, having a history of over 160 years [1][2]. Ingredient Quality - The unique flavor of Quanjude's Peking Duck is attributed to the high-quality ingredients, specifically the use of Beijing Duck, a breed with over 600 years of history, recognized as a national geographical indication product [2]. - The "Nankou No. 1 Beijing Duck" variety is specifically bred for Peking Duck, meeting the required standards for meat quality, appearance, and fat content [2][4]. Production and Quality Control - Quanjude collaborates closely with Jinxing Duck Industry to ensure that the ducks used are larger and of higher quality than those from competitors, resulting in richer fat content and more tender meat [4]. - The company implements strict quality control measures in the breeding process, utilizing scientific feed ratios and low-density farming to promote healthy growth [4][5]. Traceability and Supply Chain - Since 2008, each Quanjude duck has a unique "ID" that allows consumers to trace its journey from birth to table, ensuring transparency and safety in the food supply chain [5]. - Quanjude has established a direct supply chain for its ingredients, including a partnership for a dedicated green onion supply base in Shandong [5]. Culinary Heritage - Quanjude's roasting technique, which has evolved from historical methods, was recognized as a national intangible cultural heritage in 2008, showcasing the craftsmanship involved in the preparation of Peking Duck [6]. - The cooking process involves multiple steps and meticulous attention to detail, ensuring a rich flavor and appealing presentation [6]. Innovation and Experience - Quanjude continues to innovate, incorporating customer engagement through unique services like "pointing at the duck" and creating visually appealing dishes such as the "Peony Duck" [8][9]. - The company has upgraded its main stores to enhance the dining experience, integrating cultural elements and modern design to reflect the essence of Beijing [11]. Cultural Significance - Quanjude not only serves food but also embodies the cultural heritage of Beijing, with its dishes representing a blend of history and culinary artistry [11].