Core Insights - The 22nd World Brand Conference was held in Beijing, where the World Brand Lab released the 2025 analysis report of "China's 500 Most Valuable Brands," with Changhong Holdings Group ranking 35th with a brand value of 252.139 billion yuan [1] - The conference focused on "Global Brand Strategy and Digital Supply Chain Management in the Context of the AI Revolution," featuring experts from prestigious universities and over 600 business leaders [1] Group 1: Innovation and Development - Changhong has adopted a dual-driven approach of independent and collaborative innovation since 2024, focusing on smart home, digital industry, AI, healthcare, green energy, and special equipment [2] - The company has established an innovation model combining talent, platforms, and mechanisms, resulting in the cultivation of 23 specialized enterprises and breakthroughs in various industry challenges [2] - Changhong is recognized as a pilot enterprise for digital transformation by the State-owned Assets Supervision and Administration Commission [2] Group 2: Manufacturing and Resilience - Manufacturing is the foundation of Changhong, which emphasizes lean manufacturing and the integration of technology to enhance production capabilities [3] - The company has achieved significant production volumes, including nearly 40 million large appliances and 85 million refrigerator compressors annually [3] - Changhong is advancing the transformation of 65 manufacturing plants towards automation and digitalization, aiming for a comprehensive manufacturing capability [3] Group 3: AI Integration - Since 2024, Changhong has strengthened its "AI+" strategy across the entire industry chain, focusing on AI-driven manufacturing, products, and operations [4] - The company has developed six major solutions for AI-driven manufacturing, achieving high efficiency and quality in production processes [4] - AI applications in products have led to innovations such as predictive preservation in refrigerators and enhanced washing machine performance [4] Group 4: Industry Development - Changhong is focusing on a "3+1+N" industrial development framework, strengthening core industries while nurturing emerging sectors [5] - Key industries include smart home, digital industry, and special equipment, with a strong emphasis on providing innovative consumer experiences [5] - The green energy sector is identified as a second growth curve, with Changhong becoming a leading player in alkaline batteries and lithium-ion batteries [5] Group 5: Brand Value and Market Management - In 2025, Changhong's brand value reached 252.139 billion yuan, an increase from 236.876 billion yuan in 2024, reflecting effective market management and brand communication [6] - The company has established a value management system and actively engages in share buybacks to enhance investor confidence [6] - Changhong's brand management includes a comprehensive system and innovative marketing strategies to boost brand influence [6]