智通财经2026-01-27 23:24:34 智通财经记者 蒋子文 此次公开推荐本地电吹风的曲晓杰出生于1976年9月，曾任广东省工信厅副厅长，于2025年12月履新揭 阳市市长。 本 期 编 辑 邢潭 视频显示，曲晓杰拿着一款揭阳产电吹风，推荐称，"大家在外面理发店用到的电吹风，基本上都是我 们的产品"，"在全国，它占比非常高"。 他一边演示一边介绍称，"那天推荐的时候我试了一下，第一个声音非常低"，"有一个很好的功能，这 个吸上去，是具备香氛功能"，"头发养护的时候，可以把精油、养护油放进去，在吹发的过程中，你们 就不用去焗油了"。 公开资料显示，曲晓杰在广东省两会现场推荐的这款揭阳产电吹风系揭阳电吹风行业龙头企业的旗下品 牌，该品牌也是中国电吹风行业唯一 一个被评为中国驰名商标的品牌。 "我试用过了，声音小，功能多，很好用！"据南方+客户端报道，1月27日上午，广东省十四届人大五次 会议揭阳代表团举行开放团组活动，省人大代表、揭阳市市长曲晓杰现场带货，向媒体推介揭阳产电吹 风。 ...

Core Points - Dyson's revenue has declined for the first time in 22 years, with a reported revenue of £6.6 billion in 2024, down 7.04% from £7.1 billion in 2023 [1][2][4] - The company's pre-tax profit fell by approximately 49% to £561 million, indicating a significant drop in profitability [1][4] - CEO Hanno Kirner described 2024 as a challenging but necessary transformation year for Dyson, attributing the revenue decline to decreased consumer confidence, global business restructuring, and currency fluctuations [4][12] Revenue and Profit Performance - Dyson's revenue of £6.6 billion in 2024 marks the first decline since 2002, with a notable drop in pre-tax profit to £561 million [1][2][4] - Despite achieving record global sales of over 20 million units, this increase did not translate into revenue or profit growth [4][12] Market Position and Competition - Dyson's market share in China has significantly decreased, with its online share in the high-end hair dryer market dropping to 7% in the first half of 2024 [6][12] - The company faces stiff competition from domestic brands like Midea and Leifheit, which offer similar products at lower prices, leading to a loss of market share [6][10][12] - Dyson's products are perceived as expensive, with consumers increasingly favoring local brands that provide comparable performance at a better price [10][12] Consumer Sentiment and Brand Perception - Consumer sentiment has shifted, with many viewing Dyson products as overpriced compared to domestic alternatives that match or exceed their performance [10][12] - The brand's innovative edge has diminished, as recent product launches have not generated significant consumer excitement, leading to a perception of stagnation [12][14] Sales Channels and Customer Engagement - Dyson's physical retail presence is struggling, with lower foot traffic compared to competitors like Midea and Roborock [8][9] - The lack of customer engagement in Dyson stores highlights a growing disconnect between the brand and its consumer base [9][10]

Core Points - Dyson's revenue has declined for the first time in 22 years, with a reported revenue of £6.6 billion in 2024, down 7.04% from £7.1 billion in 2023 [2][5] - The company's pre-tax profit fell by approximately 49% to £561 million in 2024 [2] - CEO Hanno Kirner described 2024 as a "difficult but necessary transformation year" for Dyson, despite achieving record global sales of over 20 million units [4] Revenue and Profit Performance - Dyson's revenue for 2024 was £6.6 billion, a decrease from £7.1 billion in 2023, marking the first revenue decline since 2002 [2][5] - The pre-tax profit for 2024 was £561 million, a nearly 49% reduction compared to the previous year [2] Market Position and Competition - Dyson's product sales have weakened in both online and offline markets, with no products listed in the top 10 best-selling hair dryers on a major e-commerce platform [2][6] - In the high-end hair dryer market in China, Dyson's online market share dropped to 7% in the first half of 2024 [6] - Competitors such as Midea and other domestic brands have rapidly gained market share, offering similar or superior products at lower prices [6][11] Consumer Sentiment and Brand Perception - Consumers perceive Dyson products as expensive, with some questioning their value compared to domestic alternatives that offer similar performance [10] - The brand's innovative edge has diminished, with fewer surprises in product offerings, leading to a shift in consumer preferences towards more affordable alternatives [12] Sales Channels and Customer Engagement - Dyson's physical stores have seen significantly lower foot traffic compared to nearby domestic brands like Covos and Pursuit [8] - The lack of customer engagement in Dyson stores indicates a potential decline in brand loyalty and interest [8][10]