（来源：沈阳晚报） 转自：沈阳晚报 节日假期，沈阳大力开展"约沈阳 悦消费—品秋韵"主题促消费活动，全市物资供应丰富，各大商家开 展了丰富多彩的促销活动。在消费品以旧换新、消费补贴发放活动等多方助力下，节日消费市场热潮涌 现，活力足。 供应足： 消费热： 超百场促销活动，掀市场热浪 "双节"期间，沈城的大街小巷、门店商超到处涌动着节日的消费热潮。记者从市商务局了解到，节日期 间，全市范围内大力开展"约沈阳 悦消费—品秋韵"主题促消费活动，持续营造浓厚节日促消费氛围。 全市各大商超结合"双节"假期消费特点，聚焦服饰珠宝、家电家居、手机数码、餐饮住宿等，推出了 130余场主题消费促进活动。市区两级商务部门发动中街、太原街等重点商业街区、各商贸企业、金融 机构、电商平台协同发力，掀起了节日消费热潮，满足消费者多元化消费需求。 与此同时，全市多地区协同发力，共计投入800万元资金用于发放消费券，优惠覆盖日常消费全场景， 不仅有满足购物需求的汽车消费券、商场购物券、超市购物券，还包含贴合健康消费的健康购物券，适 配节日休闲的住宿洗浴券，吸引广大消费者"乐购沈阳 惠享美好"。 多助力： 消费品以旧换新促节日消费热 沈阳人 ...

汽车消费市场同样火热。国庆中秋假期，天津、杭州、福州等地均有车展举办。国家信息中心经济 师林超分析，多家车企在节前完成秋季产品的集中上市亮相，叠加市场上丰富的节日促销活动，将有效 带动汽车销量增长。 商务部市场运行和消费促进司一级巡视员耿洪洲表示，截至9月10日，今年以来汽车"以旧换新"申 请量已经达到830万份。"以旧换新政策既为汽车市场带来增量空间，也促进电动化智能化技术普及，为 企业创新研发注入强劲动力，促进汽车产业加速构建智能网联新生态。"林超说。 促消费政策不仅推动汽车、家电家居、电子数码等产品升级换代，还打通了产业循环链条，为报废 拆解行业带来规模增长和提质升级机遇。 今年一季度，全国报废汽车回收195.5万辆，增长58.6%。林超表示，报废汽车回收拆解和循环利用 日渐规范，叠加大量新能源汽车和动力电池进入报废拆解回收环节，共同推动报废拆解向精细化转型、 向高附加值零部件再制造等产业链下游延伸，实现资源高效利用。 在手机市场，越来越多品牌在研发新机时，开始将"环保材料使用"等因素纳入设计考量。荣耀以旧 换新业务负责人表示，规模化、标准化的旧机来源，改变了以往回收源分散的状况，驱动行业逐步建立 规范 ...

Group 1 - The core viewpoint is that the "trade-in" policy has significantly boosted consumer spending, with a total sales volume of 2.9 trillion yuan and approximately 400 million people benefiting from subsidies in the first half of the year [1][4]. - The summer season is identified as a peak sales period for home appliances and electronic products, with the third batch of trade-in funds expected to further stimulate consumption [1][4]. - Over 66 million consumers have purchased products from 12 major categories under the trade-in program, resulting in over 1.09 billion units sold [3]. Group 2 - Retail sales of home appliances and audio-visual equipment have seen a year-on-year increase of 30.7%, while cultural and office supplies retail sales grew by 25.4% [4]. - The retail sales of communication equipment increased by 24.1%, and furniture retail sales rose by 22.9%, indicating a strong consumer market [4]. - The retail volume of passenger cars increased by 10.8%, reflecting a positive trend in the automotive sector [4]. Group 3 - Since the issuance of the notice on enhancing the trade-in program in August last year, retail sales of home appliances have consistently maintained double-digit growth [6]. - Smart products such as AI smartphones, robotic vacuum cleaners, and smart locks have become more prevalent in households, enhancing consumer convenience and efficiency [6]. Group 4 - The penetration rate of new energy vehicles is projected to reach 50.2% by 2024, with the number of new energy vehicles increasing 5.4 times compared to 2020 [8]. - The recycling of resources has improved, with 1.955 million scrapped vehicles recovered nationwide, marking a 58.6% increase [8]. - The dismantling of old home appliances by enterprises under the supply and marketing cooperative reached 4.825 million units, also showing a 58% growth [8]. Group 5 - The express delivery industry has effectively supported the trade-in program, contributing to an 8.5% year-on-year growth in online retail sales in the first half of the year [9]. - A notable milestone was achieved when a trade-in home air conditioner became the 1 billionth express delivery item in 2025, reaching this target 35 days ahead of schedule compared to the previous year [9].

Group 1: Market Entry and Expansion - CHAGEE opened its first store in North America at Westfield Century City in Los Angeles, showcasing modern tea drinks and attracting long queues [1] - The new tea beverage industry in China is experiencing rapid growth, with brands like ChaPanda, MIXUE, HEYTEA, and CHAGEE expanding internationally [3] - Several tea companies, including MIXUE, have successfully listed in Hong Kong, indicating a trend of Chinese retail brands going global [4] Group 2: Factors Driving International Expansion - The global expansion of brands is driven by the need for internationalization, competitive domestic markets, and the growing overseas Chinese population [4][5][6] - Establishing physical stores abroad enhances brand visibility and can attract investment, which may lead to better domestic store locations in the future [5] - The increasing number of overseas Chinese consumers creates demand for Chinese products, which are often perceived as cost-effective [4] Group 3: Key Markets for Chinese Brands - Hong Kong is a significant market for brands due to its proximity to mainland China, making it easier for brands with established retail networks in southern China to enter [7] - Southeast Asia, particularly Singapore, is a competitive market for Chinese brands, driven by a large Chinese population [8] - European cities like London and Paris are viewed as essential for brands aiming for international recognition, although cultural differences pose challenges [9] Group 4: Challenges in International Markets - Chinese brands face challenges in gaining local consumer recognition and adapting to cultural differences, particularly in Europe [17] - Supply chain and logistics issues require careful planning before entering new markets [18] - High operational costs in markets like Singapore and Europe necessitate thorough financial planning [18] Group 5: Localization Strategies - Successful market entry requires understanding local consumer habits and preferences, with brands needing to adjust their offerings accordingly [19][20] - Brands should focus on high-traffic areas for store locations to maximize visibility and customer engagement [19] - The importance of local partnerships for smooth market entry and operations is emphasized, as they can help navigate local regulations and consumer preferences [18]