Core Insights - The launch of the "Hanzhong Rice" regional public brand marks a new phase in the branding and high-quality development of the Hanzhong rice industry [1] - The event resulted in the signing of three cooperation projects with a total amount of 56.32 million yuan [1] - Hanzhong aims to enhance the "Hanzhong Rice" standard system, innovate brand operation mechanisms, and expand communication channels to drive industry efficiency and increase farmers' income [1] Industry Overview - Hanzhong has over 300 rice processing enterprises, including 51 large and medium-sized enterprises [1] - The region has established one national-level agricultural industrialization leading enterprise, eight provincial-level, and ten municipal-level enterprises [1] - The rice planting area in Hanzhong remains stable at around 1.2 million mu, with a total output of 550,000 tons [1] - The rice industry is a pillar for promoting rural revitalization and increasing farmers' income in the area [1]